Brief Overview of Online Marketing Bachelor Degree Programs
Pursuing an Online Marketing Bachelor's Degree is a strategic move if you're looking to join the dynamic field of marketing. With the digital landscape continuously evolving, professionals equipped with up-to-date marketing knowledge and skills are in high demand. These programs are designed to be flexible, accommodating the schedules of working adults, parents, and those with other commitments that make traditional campus attendance challenging.
When considering an online marketing bachelor's degree, here are some key aspects you should look out for:
Accreditation: Ensure that the program is accredited by a recognized accrediting body, such as the Association to Advance Collegiate Schools of Business (AACSB) or the Accreditation Council for Business Schools and Programs (ACBSP). This guarantees that the education you receive meets industry standards.
Curriculum: The program should cover essential marketing principles, digital marketing strategies, analytics, consumer behavior, and branding. Look for courses that emphasize practical skills and up-to-date digital tools.
Affordability: Evaluate tuition costs and available financial aid options. Some programs may offer scholarships, grants, or tuition discounts for online learners.
Program Outcomes: Investigate the success rate of graduates from the program. Metrics such as employment rates, salary outcomes, and alumni satisfaction can indicate the program's effectiveness.
Accessibility: The best online programs offer comprehensive support services such as academic advising, career services, and technical assistance to ensure you can fully engage with your studies.
Flexibility: Check if the program offers asynchronous courses that allow you to complete coursework on your own schedule, as well as part-time enrollment options.
Student Support Services: Strong support networks are crucial for online students. Services like tutoring, library access, and networking opportunities can enhance your learning experience.
Reputation: A program's reputation can be a significant factor in your decision. Research rankings and read reviews from current students and alumni to get a sense of the program's standing in the field of marketing.
These factors combined with our proprietary algorithm ensure that our recommendations for the best online marketing bachelor degree programs are tailored to help you make an informed decision for your education and career goals. By choosing a top-ranked program that aligns with these criteria, you're setting yourself up for success in the competitive world of marketing.
Best Online Marketing Bachelor's Degree Programs in 2024
#1 in Best Online Marketing Bachelor's Degree Programs in 2024
Oregon State University
Program Accredited By: Association to Advance Collegiate Schools of Business
Online Program Information:
Cost per Credit:
$375
Contact: osuadmit@oregonstate.edu
Online Graduate Overall Median Earnings:
$63,235
Why We Picked It:
Oregon State University's online B.A./B.S. in Marketing Program stands out for its flexibility, allowing students to customize their degree with specializations, and operates on a quarter-term system for more start dates annually. It is highly accessible, offering the same tuition rates for in-state and out-of-state students, supported by an AACSB-accredited College of Business. The program emphasizes a blend of academic rigor and practical skills, backed by an extensive suite of student resources, making it an excellent option for both quality and potential ROI.
#2 in Best Online Marketing Bachelor's Degree Programs in 2024
Colorado State University Global
Program Accredited By: Accreditation Council for Business Schools and Programs
Online Program Information:
Cost per Credit:
In-State: $323
Out of State: $999
Contact: enroll@csuglobal.edu
Online Graduate Overall Median Earnings:
$56,771
Why We Picked It:
CSU Global offers a comprehensive Online Bachelor's Degree in Marketing with a curriculum designed by industry experts, emphasizing skill development in marketing strategy, market research, and analytical tools. It features optional specializations for career targeting and low-cost tuition rates with a tuition guarantee. The program is recognized for its quality, value, and flexibility, making it a strong candidate for affordability and potential return on investment, while being open for all with its inclusive admission criteria.
#3 in Best Online Marketing Bachelor's Degree Programs in 2024
Florida International University
Program Accredited By: Southern Association of Colleges and Schools Commission on Colleges
Online Program Information:
Cost per Credit:
$228
Contact: onlineprograms@fiu.edu
Online Graduate Overall Median Earnings:
$53,157
Why We Picked It:
FIU's Online Bachelor of Business Administration (BBA) in Marketing is set to launch with a well-rounded curriculum and includes affiliation with a top-ranked chapter of the American Marketing Association. It offers flexibility and a comprehensive overview of the marketing field, along with a tuition calculator for financial planning. The program's admission criteria ensure a smooth enrollment process, emphasizing accessibility. However, the requirement of 120 credit hours and detailed admissions requirements may affect its accessibility rating slightly.
#4 in Best Online Marketing Bachelor's Degree Programs in 2024
Franklin University
Program Accredited By: International Accreditation Council for Business Education
Online Program Information:
Cost per Credit:
$398
Contact: admissions@franklin.edu
Online Graduate Overall Median Earnings:
$48,559
Why We Picked It:
Franklin University offers a fully online Marketing Bachelor’s degree with a focus on blending strategic and digital marketing. It provides a significant advantage in transferring up to 94 credits, making education more affordable and accessible. The program prides itself on real-world practitioner instruction and flexible class scheduling suitable for busy adults. Its affordability is highlighted by the tuition rate lock and potential career advancement, rendering it a highly favorable option for students focused on ROI.
#5 in Best Online Marketing Bachelor's Degree Programs in 2024
Fort Hays State University
Program Accredited By: Higher Learning Commission
Online Program Information:
Cost per Credit:
$226
Contact: tigers@fhsu.edu
Online Graduate Overall Median Earnings:
Not Provided
Why We Picked It:
Fort Hays State University's BBA in Marketing emphasizes customer advocacy and relationship building, with specific prerequisites ensuring preparedness for upper-division courses. It combines general education with a comprehensive business core and marketing-specific electives, offering a well-rounded education at an affordable cost per credit. However, the detailed prerequisites for upper-division courses and the GPA requirement might slightly limit its accessibility.
Top Career Paths by Salary for Marketing in 2024
Career | Annual Median Salary | Hourly Median Salary |
---|---|---|
Brand Manager | $140,040 | $67.33 |
Business Development Manager | $140,040 | $67.33 |
CRM Manager | $140,040 | $67.33 |
Direct Marketing Manager | $140,040 | $67.33 |
Loyalty Program Manager | $140,040 | $67.33 |
Marketing Manager | $140,040 | $67.33 |
Product Manager | $140,040 | $67.33 |
Product Marketing Manager | $140,040 | $67.33 |
Social Media Manager | $140,040 | $67.33 |
Merchandising Manager | $131,350 | $63.15 |
Channel Marketing Manager | $130,600 | $62.79 |
Market Development Manager | $130,600 | $62.79 |
Data sourced From O*NET OnLine by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA).
#6 in Best Online Marketing Bachelor's Degree Programs in 2024
Kennesaw State University
Program Accredited By: Association to Advance Collegiate Schools of Business
Online Program Information:
Cost per Credit:
$185
Contact: ksuadmit@kennesaw.edu
Online Graduate Overall Median Earnings:
$55,121
Why We Picked It:
Kennesaw State University's online BBA in Marketing offers practical skills in competitive market assessment and sales force management. With its affordable cost per credit, the program presents a cost-effective choice. The provision of detailed program and contact information enhances accessibility and support for prospective students. Its focus on a broad range of marketing activities promises a substantial return on investment through diverse career opportunities.
#7 in Best Online Marketing Bachelor's Degree Programs in 2024
Liberty University
Program Accredited By: Accreditation Council for Business Schools and Programs
Online Program Information:
Cost per Credit:
$390
Contact: admissions@liberty.edu
Online Graduate Overall Median Earnings:
Not Provided
Why We Picked It:
Liberty University's online BSBA in Digital Marketing offers a flexible and comprehensive curriculum with no set login times, making it highly accessible. The program's focus on digital marketing and advertising prepares students for the evolving marketing landscape, ensuring relevancy and potential for high ROI. Special tuition discounts for military personnel enhance affordability, while ACBSP accreditation ensures quality education.
#8 in Best Online Marketing Bachelor's Degree Programs in 2024
Florida Atlantic University
Program Accredited By: Association to Advance Collegiate Schools of Business
Online Program Information:
Cost per Credit:
In-State: $263
Out of State: $781
Contact: admissions@fau.edu
Online Graduate Overall Median Earnings:
$53,315
Why We Picked It:
Florida Atlantic University offers a Major in Marketing through its AACSB-accredited College of Business. The program is designed with a global perspective, offering diverse career options and real-world applicability of marketing theories. However, specific program details such as cost per credit were not provided, making it difficult to evaluate its affordability directly. The access to a wide array of undergraduate and graduate programs suggests a comprehensive educational offering for marketing professionals.
#9 in Best Online Marketing Bachelor's Degree Programs in 2024
Minot State University
Program Accredited By: International Accreditation Council for Business Education
Online Program Information:
Cost per Credit:
$354
Contact: admissions@minotstateu.edu
Online Graduate Overall Median Earnings:
$46,635
Why We Picked It:
Minot State University's Marketing program combines practical experiences with a broad foundational education. It offers flexibility in study options and facilities like the Slaaten Learning Center. Despite the provided median earnings and the accredited curriculum, the cost per credit and detailed financial aid information would be necessary to fully assess its affordability. The program's emphasis on career readiness and broad skill sets position it well for potential ROI.
#10 in Best Online Marketing Bachelor's Degree Programs in 2024
McKendree University
Program Accredited By: Higher Learning Commission
Online Program Information:
Cost per Credit:
$405
Contact: inquiry@mckendree.edu
Online Graduate Overall Median Earnings:
$45,501
Why We Picked It:
McKendree University focuses on preparing students for a career in marketing with a curriculum built around customer satisfaction. The flexible online course format and emphasis on written and oral communication skills, along with critical thinking abilities, cater to busy adults. However, the cost per credit of $405 and detailed career advancement opportunities would be needed for a complete analysis of affordability and potential ROI.
Typical Tasks for Careers in Marketing
Analyze and interpret statistical data to identify significant differences in relationships among sources of information.
Analyze clinical or survey data, using statistical approaches such as longitudinal analysis, mixed-effect modeling, logistic regression analyses, and model-building techniques.
Answer customers' questions about products, prices, availability, product uses, and credit terms.
Assess or propose sustainability initiatives, considering factors such as cost effectiveness, technical feasibility, and acceptance.
Assess the nature and level of physical security threats so that the scope of the problem can be determined.
Budget and schedule security design work.
#11 in Best Online Marketing Bachelor's Degree Programs in 2024
University of the Southwest
Program Accredited By: International Accreditation Council for Business Education
Online Program Information:
Cost per Credit:
$549
Contact: admissions@usw.edu
Online Graduate Overall Median Earnings:
Not Provided
Why We Picked It:
University of the Southwest's BBA Marketing Program offers flexibility with fully online or on-site options and a foundation in liberal arts and marketing. Its non-discrimination policy and dedication to faith and responsibility underline its accessibility. However, at a cost per credit of $549, it ranks lower in terms of affordability. The program's quality education, facilitated by HLC and IACBE accreditation, promises a good preparation for the marketing field, although specific ROI details are limited.
#12 in Best Online Marketing Bachelor's Degree Programs in 2024
Bellevue University
Program Accredited By: Higher Learning Commission
Online Program Information:
Cost per Credit:
$449
Contact: bruinsupportservices@bellevue.edu
Online Graduate Overall Median Earnings:
Not Provided
Why We Picked It:
Bellevue University's online and flexible learning options are tailored for working students, prioritizing accessibility and innovation. The university's generous transfer policy and regional accreditation from the Higher Learning Commission bolster its standing. However, the high cost per credit might affect its overall affordability and potential ROI without detailed financial support information.
#13 in Best Online Marketing Bachelor's Degree Programs in 2024
Brenau University
Program Accredited By: Southern Association of Colleges and Schools Commission on Colleges
Online Program Information:
Cost per Credit:
$718
Contact: admissions@brenau.edu
Online Graduate Overall Median Earnings:
Not Provided
Why We Picked It:
Brenau University's Bachelor of Business Administration in Marketing offers hybrid and online course formats. The curriculum focuses on marketing needs, product design, and positioning, accentuated by optional internships. Despite its extensive support services and networking opportunities, the high cost per credit places it lower in terms of affordability. However, its commitment to practical and theoretical knowledge offers potential for career advancement in the marketing field.
#14 in Best Online Marketing Bachelor's Degree Programs in 2024
Northwood University
Program Accredited By: Accreditation Council for Business Schools and Programs
Online Program Information:
Cost per Credit:
$835
Contact: admissions@northwood.edu
Online Graduate Overall Median Earnings:
$51,059
Why We Picked It:
Northwood University's Marketing program emphasizes hands-on learning and practical experience, preparing students for a variety of marketing positions. The high employment rate and projected job growth underline its potential ROI. However, the cost per credit of $835, one of the highest among the listed institutions, significantly impacts its affordability ranking, making it a less accessible option for many students despite its comprehensive curriculum and professional networking opportunities.
#15 in Best Online Marketing Bachelor's Degree Programs in 2024
New Mexico State University
Program Accredited By: Association to Advance Collegiate Schools of Business
Online Program Information:
Cost per Credit:
$395
Contact: globaladmissions@nmsu.edu
Online Graduate Overall Median Earnings:
$53,669
Why We Picked It:
New Mexico State University's BBA in Marketing offers a comprehensive curriculum with flexibility for work-life balance, emphasizing career-relevant skills. Its accreditation ensures a high standard of education. However, without specific cost per credit details in the summary, a direct comparison of affordability is challenging. The scholarship opportunities for tuition coverage highlight an effort to enhance accessibility and reduce financial barriers for students.
Technologies and Skills Used for Careers in Marketing
Analytical or scientific software
- Data visualization software
- Google Analytics
Cloud-based data access and sharing software
- Microsoft SharePoint
- Slack
Basic Skills
- Listening to others, not interrupting, and asking good questions
- Talking to others
What Jobs Can You Get With an Online Marketing Bachelor Degree?
Earning an online marketing bachelor's degree opens up a plethora of career opportunities in various industries. Whether you're interested in the creative aspect of marketing or lean towards the analytical side, there's a role that fits your skills and interests. Below are some of the job titles you might qualify for after graduation:
Digital Marketing Specialist: As a digital marketing specialist, you'll create and manage online advertising campaigns, utilize SEO and SEM techniques to increase web traffic, and analyze digital data to improve marketing efforts.
Social Media Manager: This role involves managing a company's social media profiles, creating engaging content, interacting with followers, and developing strategies to increase brand awareness on platforms like Facebook, Twitter, and Instagram.
Content Strategist: Content strategists plan, design, and manage content creation. You'll be responsible for ensuring that all forms of content align with business goals and user needs.
Market Research Analyst: In this position, you will analyze market trends to determine potential sales of a product or service. This involves collecting data on consumers and competitors, understanding market conditions, and creating reports to help inform marketing strategies.
SEO Specialist: SEO specialists focus on optimizing websites to rank higher in search engine results pages (SERPs), thereby increasing organic web traffic.
Brand Manager: Brand managers develop and uphold a brand's image, identity, and strategy. This includes overseeing marketing campaigns and ensuring brand consistency across all channels.
Email Marketing Manager: Specializing in communication through email, this role focuses on creating email marketing campaigns, building subscriber lists, and analyzing campaign performance.
PPC Analyst/Manager: Pay-per-click analysts or managers handle online pay-per-click advertising campaigns. They are responsible for strategizing, implementing, and tracking the performance of ads to ensure maximum ROI.
E-commerce Manager: E-commerce managers oversee online sales strategies and operations for businesses that sell products or services online. They work to enhance user experience and drive online sales growth.
Marketing Coordinator: Marketing coordinators support marketing departments by organizing campaigns, events, and initiatives. They often assist with creating promotional materials and analyzing the effectiveness of marketing efforts.
For more detailed information on job roles and statistics such as job outlook or average salaries, authoritative sites like the U.S. Bureau of Labor Statistics offer valuable insights.
Each of these roles benefits from the knowledge gained in an online marketing bachelor's degree program. When choosing a program from our ranked list of the "Best Online Marketing Bachelor Degree Programs," consider how well it aligns with your career aspirations. Our proprietary algorithm takes into account key factors such as affordability, program outcomes, accessibility, student support services, accreditation, flexibility, and program reputation to help you make an informed decision.
Frequently Asked Questions (FAQs) About Online Marketing Bachelor Degree Programs
What are the benefits of pursuing an online marketing bachelor's degree?
- Flexibility: Online programs often offer asynchronous classes, allowing you to balance studies with work or personal commitments.
- Cost-effectiveness: Save on commuting, housing, and sometimes even tuition costs compared to traditional on-campus programs.
- Technical Skills: Gain experience with digital tools and platforms that are essential in today's marketing landscape.
How do I choose the right online marketing bachelor's degree program?
- Accreditation: Ensure the program is accredited by a recognized accrediting agency, which guarantees a standard of quality education.
- Curriculum: Look for programs that cover a broad range of marketing topics, including digital marketing, analytics, and strategic planning.
- Reputation: Research the program's reputation within the industry and among alumni to gauge its potential impact on your career prospects.
Can I get a job in marketing with an online bachelor's degree?
- Yes: An online bachelor's degree in marketing is widely recognized by employers. Many programs also include practical projects and internships that enhance your resume.
What kind of courses can I expect in an online marketing bachelor's degree program?
- Core Marketing Courses: Subjects such as consumer behavior, marketing research, and brand management.
- Digital Marketing: Courses covering SEO, social media marketing, content marketing, and email marketing.
- Business Fundamentals: Classes on business ethics, economics, and management to provide a well-rounded business education.
Is an online marketing degree as valuable as an on-campus degree?
- Equally Valuable: When the program is accredited and has a good reputation, employers value online degrees just as much as traditional on-campus degrees.
How long does it take to complete an online marketing bachelor's degree program?
- Typically 4 Years: Like traditional programs, online degrees usually take four years to complete, but some offer accelerated options.
Are there opportunities for networking in an online marketing degree program?
- Yes: Many programs offer virtual networking events, webinars with industry professionals, and online communities for students to connect.
What are the technical requirements for an online marketing bachelor's degree?
- Basic Requirements: A reliable internet connection, a computer with updated software, and occasionally specific software for digital marketing tools.
How can I ensure that an online marketing program is legitimate?
- Check for accreditation from agencies recognized by the U.S. Department of Education.
- Verify the institution's standing through independent rankings and student reviews.
Will I need to complete an internship for an online marketing bachelor's degree?
- Varies by Program: Some programs require internships for hands-on experience, while others integrate practical projects into the curriculum.
Remember to thoroughly research each program you consider to ensure it aligns with your career goals and educational needs.