Top Tips for Digital Marketing in 2018

Do you want more customers and sales for your small business? Are you doing enough online? There are an infinite number of reasons as to why digital marketing is important today, but I’m just going to go over a few of them. Specifically, digital marketing is cheaper than traditional marketing, it levels the playing field for small businesses, and it’s where everyone’s attention is today.

Importance of Having a Professional, Highly Attractive Website

It’s very important to have a highly attractive, professional website that is converting your visitors. You really need to make sure that your website is doing its job. It’s essentially your home base for all of your digital marketing efforts, everything is going to lead back to there. You have to make sure that when people are on your website, they’re taking action. They’re either buying a product, signing up for newsletter, emailing you– whatever it is, you need to make sure everything on your website leads them to that purpose. Whether it be through the written copy or through the images, everything needs to have a purpose and lead them to convert.

Building Your Site For Search Engines

It is very important to be present and rank high on Google. You have to make sure that when your website is being built, all of the pages are being optimized for search engines. Whether you’re designing your own website or having someone else do it, you need to make sure that every page is being optimized for search engines. You have to add the keywords and do all the traditional SEO tasks that promote your website content. Unfortunately that’s not enough anymore. This used to be the extent of digital marketing. If you had a great website and you did your search engine optimization, that was all you needed to do. Today that’s not the case anymore. Google ranks websites not only based on SEO, but also on how active you are on social media and how often you’re posting content to your website.

In addition, search engines like to boost websites that are trusted.  In the past, you could simply buy a bunch of low-quality backlinks to your site, but this isn’t the case anymore.  Today, you still need backlinks to rank high in search engine results pages (SERPs), but you need to formulate a strategy for gaining only high-quality, industry-relevant sites in order to get a boost in the search results.  All companies who are serious about ranking high in SERPs need to implement their own strategy, and that’s why some companies opt to outsource link building to an outside agency for this very reason.

Increasing Your Presence On Social Media

Next is building your presence and following on social media. Although Google is still the king of online searches more and more people are using Instagram, Facebook and all the other social media platforms to search for local businesses. When they find the business they’re looking for they use the number of followers and engagement of that business as social proof. They’re essentially making a decision on you based on how many followers you have, how many likes you get, and how many comments you get as a way of basically legitimizing you as a business. You have to make sure that you’re building a social media following not just to rank higher in Google but also for when people do find you they see that you’re legitimate and they see you in a better light.

Continuously Putting Out New and Engaging Content

The next step is to create content on social media. It’s not enough to just have a lot of followers and be present on a few social media platforms — you have to continually put out new and interesting content. You have to continually engage with your followers by creating videos, articles, and blog posts. Whatever it is, you just have to put it out continuously because like I said, Google ranks websites higher based on how active they are on social media along with everything else. That’s not the only reason for creating content, the most important reason is to drive traffic back to your website. Create content such as videos, articles, blog posts will increase your engagement and hopefully get people to click the link in your bio to take them back to your website so they can see what you’re all about. Because you invested in your website from the start, those visitors will hopefully convert into a customer or sale.

Supplementing with Paid Advertising

Sometimes the organic social media efforts we put out aren’t enough so we have to supplement that with digital advertising. Which brings me to my next tip: use social media and digital advertising platforms. This could be done by taking a piece of content and paying to amplify it across Facebook, Instagram, or YouTube or using a Pay Per Click platform such as Google Adwords. You should be using some form of advertisement to supplement the traffic on your website to bring more and more people back.

One interesting thing you can do is installing a tracking code on your website so that you can retarget the people that visit your website later on a social media platform. This greatly focuses your ad spending dollars because it takes several interactions before someone converts into a customer or a lead, and having this code installed on your website allows you to create that second, third, fourth, fifth interaction all through the ads on Facebook, LinkedIn or other platforms.

So there you have it! Make sure you follow these steps and you can really succeed with your digital marketing. Let me know if you have other digital marketing ideas and good luck!

Ways to Improve your Facebook Marketing Campaign

If you have a Facebook business page chances are you’re feeling a little bit frustrated by how many of your followers you’re actually able to reach with each of your posts. For the last few years Facebook has been constantly adjusting their algorithms and getting business pages a smaller and smaller reach. Even if you have thousands of followers your post is probably only being shown to a few hundred of them. In fact, most business pages are only able to reach about 5 to 10%, at most, of their followers organically, but don’t worry because in today’s article I’m going to be sharing with you three different ways that you can beat Facebook’s algorithm, reach your audience, grow your following and actually start getting customers from Facebook.

I’m an online marketing strategist. I help companies grow their audience reach new customers and actually make more sales. In today’s article we’re talking about three different ways that you can beat Facebook’s algorithm:

The first way is by taking advantage of Facebook groups. Now you have no idea how much money marketers would have been willing to pay 20 years ago to have access to Facebook groups. Facebook groups are an incredible opportunity. In the past business people would travel to networking events such as trade shows to try to connect with potential customers. They would meet dozens, maybe a few hundred people and most of them won’t be in their target audience. They would hope to walk away with a couple key leads, but that wasn’t even guaranteed, but Facebook groups change all this. Now you can sit in your living room and join a group that is in your exact needs or full of your exact target clients. What’s more after you connect with these people in the groups and you start discussions with them and get to know them you actually already have their contact information because you can just send them a message on Facebook to follow up. That is an amazing opportunity that we did not have in the past. You should definitely be taking advantage of that to reach new customers and to be able to listen to your audience and hear about what their pain points are and what they’re looking for.

The second way that you can beat Facebook’s algorithm and get your content in front of more people so that you can grow your audience is by sharing content and creating content that has the characteristics that viral content does. Some pics of content are a lot more likely to become viral. Marketers have studied what makes content viral and they found some key elements such as content that sparks people’s emotions, makes them feel especially happy or sad, or people find funny. There are certain types of content that really trigger people to take action and make people want to share that content with their friends. When you create content like that and you post it you’re going to get a much bigger reach because you’re not just going to reach the people that your page normally would reach, but you also reach the audience as the people who see it and then choose to share it. Also I wanted to say that if you choose to invest in advertising such as by running Facebook ads and you’re doing it with this viral type of content then you’re going to get a lot more bang for your buck because you’ll reach a lot more people than those who you are specifically paying to reach every time your post gets shared you’ll reach even more people without having to pay anything more.

The third way to beat Facebook’s algorithm is to use Facebook ads for free, effectively at least. What I mean by this is if you are a business and you are selling something and you want to grow your audience you can run Facebook ads and if your funnel is constructed well then you can be making sales for every ad that you put up. This is actually an investment not an expense. A lot of people are hesitant to buy Facebook ads because they think that I don’t have enough money or I don’t have extra money to spend at least. Or they’re just being careful and they don’t waste their money, but really Facebook ads are an investment because you are making sales when you run ads so if you’re running an ad for people to join your email list and then once they’re on your email list you are marketing a product to them then you’re going to be making a return on your investment. If you spend $100 on Facebook ads hopefully you can sell enough product to make $200 back so you’re growing your audience while you’re making sales effectively getting to use Facebook ads for free. You’re growing your audience for free. This is an amazing way to beat Facebook’s algorithm because you can put your post in front of as many people as you want while making a profit at the same time. don’t let the opportunity slip by because that is amazing.

Just to recap the three ways that you can be Facebook’s algorithm are using Facebook groups to their ultimate advantage, connecting with your customers to be sure to share all content so that your reach is increased and by utilizing ads so that you get free advertising and grow your audience that helps you make more sales.

I hope you found this article helpful and I am interested to know which of these different strategies you may already use or which one you’re going to try in the future to reach your audience better on Facebook. Shoot me an email if you have more strategies.

3 Tips for Twitter Marketing in 2018

 

While browsing the web for some inspiration, I still notice that some people still don’t know how to do social media marketing right– in 2018.  The microblogging platform Twitter has been around for several years, and though the platform has evolved– such as the announcement for expanding the character limit to be 280 characters for a tweet — marketers must evolve to meet the changing behaviors when using this platform.

Though there are pros and cons for using social media, one of the great things with our society is that we’ve moved past the “post what you had for dinner” phase– remember that?  Social media has kept to its promise of being a thriving industry in itself, and it’s no wonder why more and more companies are flocking to the platform.  When you go to Twitter to market your business, keep in mind these tips to keep your followers engaged.

 

 

 

Tips for Twitter Marketing

When marketing on Twitter, it’s important to remember who your audience is– make sure your marketing messages are on-point for your specific audience.

Social Search on Twitter

Though you will be delivering “tweets” to your audience, keep in mind that other people will likely be able to stumble upon your posts via results from social searches.  Social search is the term used for when a user searches for a topic-of-interest (in the search bar on Twitter), and then is presented a search result of topics related to that topic.  In the past, people have targeted this feature alone as a way to get organic (free!) traffic to their Twitter profile (or website).

To use this effectively, ensure your tweets resonate with your specific audience, but are also searchable in Twitter Search.

Use of Hashtags

When searching Twitter, the use of hashtags are of prime importance for your marketing in order to get more views to your tweet.  Hashtags contain the “#” in front of the word (example: #example), and can provide more organic visitors to your site.  When doing a hashtag aimed for social search in Twitter, keep in mind that you should aim for hashtags for words/phrases that are related to your tweet, though, aren’t the exact same syntax.

For example, if I was tweeting about a new pair of shoes and say the shoes were Air Jordans, if the tweet didn’t contain “shoes” already, I might add the “#shoes” hashtag along with “#footwear” to the tweet.  Does that make sense?

Use of Marketing Automation

Of course, no one likes to be blasted with unwanted messages and there is a wrong and a right way to doing social media marketing automation.  You should never aim to spam someone, though, there are tasteful ways to market your business with the use of social media marketing automation for Twitter.

For example, while searching for a moving company in LA, I came across this Twitter profile for Finale Movers.  Though it appears there is some form of marketing automation going on, it’s still engaging and helps their moving company promote their business online– they have over 400 followers so it must be working!

The wrong way for Twitter automation is by @replying or spamming people.  Nobody likes to be spammed.  Consider marketing automation as a way to support your online marketing campaign, and you’ll be good to go!

In Conclusion

These were just a few tips to make sure you’re headed in the right direction for your marketing this year!  Let me know if you have any other ideas, by sending a note in the contact form.

Marketing in 2018 – Why So Many More Opportunities This Year

Online marketing is continuing to grow year after year. More traditional businesses are beginning to see how they can get more exposure and better spend their marketing dollars. Some traditional businesses like auto repair specialists, hairstylists, and painters had customers long before the internet and have held back when it comes to marketing online. They want to use the marketing methods they’ve always used because they’ve always brought in customers, right?

The shift they are beginning to see is that less and less people are driving around looking for an auto repair shop, hairstylist, or painter. They either search in Google for the best company are around their area, use personal assistants like Siri or Alexa, or go on sites like Angie’s List to find which companies are highly rated. While those traditional businesses can still perform their service they are now competing with other lesser known companies that are more visible to potential customers on search engines and have better online reviews. Traditional companies now have to compete with companies that weren’t their competitors ten years ago.

Criteria’s

So fortunately there is a procedure for ranking higher than your competitors so that you get noticed more than your competitors. After all, who actually looks on the second page of Google’s search results? The keys to success are content, links, and keywords. Content means media, like photos, videos, and articles. Links to your site represent that others have trust in your site, and keywords are how potentially customers will find your site.

Content is king. I’m sure you’ve heard this before. Content is one criteria that Google uses to determine how to rank sites against one another. Google wants to present sites to the users that are trustworthy and relevant. One way to beat your competitor is to have more content, that means more relevant pictures, longer informational articles and more videos. If an article is longer it’s considered more relevant and will rank higher than shorter articles. Typically 500 to 750 words is considered a minimum amount of words for an article.

The next criteria is links. You want as many websites relevant to your site to put your website’s url on their website. When they put your website’s url on their website it’s called a backlink. When a website gives your website a backlink it’s considered a vote of trust. Google considers websites that have more backlinks to have more trust and therefore will present those websites to their users as trusted sources.

The final criteria is keywords. You should be familiar with these. These are the words or phrases you input in a search engine to find what you’re looking for. Because search engine users rarely search the second page of Google it’s important to determine what keywords your website should rank for. Be particular and very focused because there may be lots of competition for the keywords you choose so you have to be able to differentiate your website from everyone else’s.

So here were my thoughts on online marketing. It’s worth the time now to market your business online because things will continually change and the traditional companies won’t survive if they aren’t diversified.

For more ideas on marketing your business with online marketing and SEO, I’d recommend you check out taking an internet marketing course.

Thoughts on Marketing Your Business Effectively

Today we’re talking about how to market your business effectively. A lot of people have this sort of thing that they think that they’re “doing this marketing”, but we want to teach you how to actually market effectively.  Alright so if you’re in a business, you need to listen up!

If you look at any of the Facebook groups, you’ll see what bad marketing is.  So now the question is: what is real marketing how do you do it?

Keep in mind, there is a very tiny percentage of people who are ready to buy right away.  Nowadays, everyone is a researcher and they want to find out information before they go ahead and buy so what are you supposed to be doing at the moment?  Well, if they’re looking for information, you should be on the other end giving that information.

Know your target market: what are they looking for, what questions are they asking, what are they struggling with, what do they want you to provide that for them?  You want to deliver them with value so you can educate them while you want to brand yourself.

Think about this: let’s say that you’re trying to promote your network marketing business right. Do you think that people respond to join this opportunity, “Make $10000 a week with a one dollar lesson” or a blog post that says, “Four things you should know before you get involved in network marketing?” Which one would somebody respond to?

You Choose:

  1. Join this program and make $50000
  2. Four things you should know before you start a home based business
  3. Four things you should know before you start with a marketing program
  4. Four things you should know before you start going to flee market
  5. How to pick a good network marketing company
  6. How to pick a good affiliate marketing company
  7. Join this opportunity for only a dollar — people are making hundreds of thousands of dollars this week!
  8. None of the above

You know the problem with that if you’re a normal minded person you must feel like “this is a scam” or  “something is up with that” (because it seems fishy).  When people see that, they automatically leave. They keep scrolling. You must stop being the type of person that people are running from and be the person that people are running to because they know that you are going to provide a solution for their problems.

Think of it like this– if it was you and you were on the computer and you saw a pitch like: put a penny down to make $10000– would you go for that?  So why do you think that if you do it someone will actually come to you? It doesn’t work.  That is not marketing– that is spamming.

While everybody’s trying to get the tiny percentage of people– the tiny percentage of people who are ready to buy right now– if you focus on the people who are in research mode and then go through you to the information provided later on (when they’re ready to buy), you’ll do way better.

Learn about our other marketing ideas here!