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Discover the Best Online Marketing Degree Programs

Explore our comprehensive rankings and career paths in marketing to find your path to success.

Associate Degree Rankings

Start your journey with top-rated Associate programs in Marketing.

Associate Degree

Bachelor's Degree Rankings

Discover leading Bachelor's programs in Marketing

Bachelor's Degree

Master's Degree Rankings

Advance your career with top Master's degrees in Marketing

Master's Degree

Explore Modern Career Paths in Marketing

Discover the most in-demand carers in Marketing.

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

CRM Manager

Hot Career

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Address organizational sustainability issues, such as waste stream management, green building practices, and green procurement plans.

Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects.

Product Manager

Hot Career

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Discover Marketing Resources

Quickly navigate to essential information pages regarding online Marketing programs.

Tuition and Financial Aid

Discover typical costs of attendance and financial aid options when pursuing a degree in Marketing.

Tuition and Financial Aid

Admission and Requirements

Discover what it takes to get into the top ranked schools for Marketing.

Admission and Requirements

Accreditation

Learn more about how online Marketing programs are accredited and what it means for you.

Accreditation

FAQs

Answers to common questions about obtaining an online degree in Marketing.

FAQs

Top Career Paths by Salary for Marketing in 2024

CareerAnnual Median SalaryHourly Median Salary

Data sourced From O*NET OnLine by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA).

Brief Overview of Online Marketing Degree Programs

Online Marketing Degree Programs are designed to equip you with the essential skills and knowledge necessary to thrive in the dynamic field of marketing. These programs are tailored for individuals who wish to leverage the power of the internet and digital platforms to create, communicate, and deliver value to consumers. Whether you're just starting out or looking to advance your career, an online marketing degree can offer:

  • Flexibility: These programs often allow you to balance your studies with personal and professional obligations. You can typically access course materials and complete assignments on your own schedule.
  • Diverse Specializations: From social media marketing to search engine optimization (SEO), online marketing degrees offer a range of concentrations to suit your interests and career goals.
  • Practical Skill Development: You'll learn how to analyze market trends, develop marketing strategies, and utilize various digital tools and platforms that are crucial in today's market.

Key Components of Online Marketing Degree Programs

Online Marketing Degrees cover a wide array of topics that are fundamental to understanding the complexities of the marketing industry. Here are some core elements you can expect:

  • Marketing Principles: Understand the basics of marketing, including product development, promotion, distribution, and pricing.
  • Digital Marketing Tactics: Learn about SEO, pay-per-click (PPC) advertising, email marketing, content marketing, and social media strategies.
  • Analytics and Data Interpretation: Gain skills in interpreting consumer data and analytics to inform marketing decisions.
  • Strategic Planning: Develop strategic thinking skills to create long-term marketing plans aligned with business objectives.

Advantages of Pursuing an Online Marketing Degree

By choosing an online program, you stand to benefit from:

  • Access to Expert Faculty: Engage with experienced professionals who bring real-world insights directly into the virtual classroom.
  • Networking Opportunities: Connect with peers across the globe, potentially expanding your professional network.
  • Career Advancement: An online marketing degree can open doors to new career opportunities in various industries.

Considerations When Selecting an Online Marketing Degree Program

Our proprietary algorithm takes into account several factors that can guide you in choosing the right program:

  • Affordability: Compare tuition costs and look for financial aid options that can help mitigate expenses.
  • Program Outcomes: Research the success rate of graduates and how the program has helped them in their careers.
  • Accessibility: Ensure that course materials and support services are accessible from anywhere at any time.
  • Student Support Services: Look for programs that offer robust support such as tutoring, career services, and technical assistance.
  • Accreditation: Choose programs that are accredited by recognized bodies, ensuring quality education standards. For example, check if the program is recognized by The Higher Learning Commission.
  • Flexibility: Consider the level of flexibility in terms of coursework deadlines, exam schedules, and required log-in times.
  • Program Reputation: Research alumni reviews and employer recognition to gauge the program's reputation in the field.

Embarking on an online marketing degree can be a transformative step towards achieving your professional goals. As you navigate through your options, keep these points in mind to find a program that aligns with your aspirations and lifestyle.

Typical Tasks for Careers in Marketing

  • Analyze and interpret statistical data to identify significant differences in relationships among sources of information.

  • Analyze clinical or survey data, using statistical approaches such as longitudinal analysis, mixed-effect modeling, logistic regression analyses, and model-building techniques.

  • Answer customers' questions about products, prices, availability, product uses, and credit terms.

  • Assess or propose sustainability initiatives, considering factors such as cost effectiveness, technical feasibility, and acceptance.

  • Assess the nature and level of physical security threats so that the scope of the problem can be determined.

  • Budget and schedule security design work.

Online Marketing Degree Program FAQs

What is an Online Marketing Degree?

An online marketing degree is a program of study that can be completed primarily or entirely over the internet. It covers various aspects of marketing such as advertising, branding, digital marketing, market research, and consumer behavior. These programs are designed to provide you with the knowledge and skills necessary to pursue a career in marketing within various industries.

Who Should Consider an Online Marketing Degree?

  • Individuals who are looking to enter the marketing field with a solid foundation in marketing principles.
  • Working professionals who want to advance their career in marketing or transition into a marketing role from another area.
  • Entrepreneurs who wish to enhance their marketing skills to better promote their own businesses.

What Can You Do With an Online Marketing Degree?

An online marketing degree can prepare you for various roles, including:

  • Marketing Manager
  • Digital Marketing Specialist
  • Brand Manager
  • Market Research Analyst
  • Social Media Manager
  • SEO/SEM Specialist
  • Content Marketing Strategist

How Long Does It Take to Complete an Online Marketing Degree?

The time it takes to complete an online marketing degree varies based on several factors:

  • For full-time students, a bachelor's degree typically takes four years, while a master's degree usually takes one to two years.
  • Part-time students may take longer, depending on how many courses they take each term.
  • Accelerated programs may allow you to complete your degree in a shorter time frame.

Are Online Marketing Degrees Accredited?

Yes, many online marketing degree programs are accredited. Accreditation is a key factor in ensuring the quality and credibility of a degree program. Always check if a program is accredited by recognized agencies such as:

What is the Cost of an Online Marketing Degree?

The cost of an online marketing degree can vary widely depending on:

  • The institution's tuition rates
  • Whether you are paying in-state or out-of-state tuition
  • The number of credit hours required for the program
  • Additional fees for online learners

To get the most accurate information, check the financial information provided by the specific schools you are interested in.

How Do I Choose the Best Online Marketing Degree Program?

When selecting an online marketing degree program, consider the following factors:

  • Accreditation: Ensure the program is accredited by a recognized accrediting body.
  • Curriculum: Look for programs that offer a curriculum that aligns with your career goals.
  • Flexibility: Choose a program that fits your schedule, especially if you are working or have other commitments.
  • Support Services: Check if the school offers services like career counseling and academic advising for online students.
  • Affordability: Consider the overall cost of the program, including tuition, fees, and any available financial aid options.
  • Reputation: Research the program's reputation among employers and graduates to gauge potential outcomes.

Can I Get Financial Aid for an Online Marketing Degree?

Yes, students enrolled in accredited online marketing degree programs may be eligible for financial aid. Options include:

  • Federal grants and loans through the U.S. Department of Education
  • Scholarships from private organizations or directly from the college or university
  • Employer tuition reimbursement programs

Be sure to fill out the Free Application for Federal Student Aid (FAFSA) to explore federal financial aid opportunities.

How Do Online Classes Work for Marketing Degrees?

Online classes for marketing degrees typically involve:

  • Accessing course materials such as lectures, readings, and assignments via an online learning platform.
  • Participating in discussion forums with classmates and instructors.
  • Completing assignments and exams within specified deadlines.
  • Collaborating with peers on group projects using digital communication tools.

Classes may be synchronous (live online meetings at set times) or asynchronous (work completed on your own schedule), depending on the program.

Will Employers Recognize My Online Marketing Degree?

Employers increasingly recognize online degrees, especially when they're from accredited institutions. An online marketing degree can be just as rigorous and valuable as one earned on campus. Make sure to highlight your program's accreditation and any relevant coursework or projects on your resume to demonstrate your qualifications.

Technologies and Skills Used for Careers in Marketing

Analytical or scientific software

  • Data visualization software
  • Google Analytics

Cloud-based data access and sharing software

  • Microsoft SharePoint
  • Slack

Basic Skills

  • Listening to others, not interrupting, and asking good questions
  • Talking to others

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