The prediction for 2020 and beyond is that sales funnels — aka marketing funnels — will become more important than ever for leveraging your marketing and sales efforts online. To grow a business, a lot of different aspects need to be working in concert in order to get more customers. Beyond the marketing mix, marketers must understand how to utilize the leads that they have access to, and be prepared for maximizing their efforts. In this post, we want to provide you with a high-level view for what is important to understand with sales funnels so that you can use these modern tools to grow your business systematically.
With sales funnels, you must think with the end-in-mind. Typically the end game with sales funnels are your leads/customers within a nurturing stage (of the funnel) which are continuously “warmed” so that you can continuously sell your products and services in an automated way. This all has to be thought-out, though, beforehand in order to maximize your results.
To start along this line of thinking, think of the end-in-mind with your business. What kinds of communications would be the most ideal for your best kind of customers? If you could have a magic wand and invent die-hard customers of your brand, how often would they buy and how often would you be asking them to buy from your brand? Thinking of questions like this from the start will help you design your funnel for effectiveness from the start.
After you’ve thought about your end-game with the funnel, consider all the different stages of the buyer’s journey with your brand and how you can strategically move your audience to the next stages. A starting point could be the following:
With the above tools, you can map out the stages of your funnel, and with the help of the tools, you can strategically develop content and call-to-actions to convert your audience to the next stages. With tools like the Facebook Pixel and Google Ads Pixel strategically placed on webpages within your funnel, you could then utilize advertising money to target specific types of audiences in an attempt to move to the next stage within your funnel.
Once you’ve thought about your high-level goals (in terms of effectiveness with your business goals and efficiency with your ads dollars), the next step is to map it all out. Luckily, you don’t have to overthink how to do everything from scratch (eg to build a landing page that connects with a Facebook Pixel that connects with an ad, etc) because there are resources available for you to actually build and customize your funnel available on the internet.
A starting point that I always recommend is to go with a sales funnel template as it’ll save you a lot of time and effort from the beginning. Depending on the type of offer you are promoting, you can find done-for-you sales funnels that you can simply customize with your own logo and email address. That’s really the best part about creating a funnel in 2020 — nowadays, marketers have already done the hard labor to see what works and what doesn’t in the marketplace which helps you by providing you with proven systems so you don’t have to afford all of the research and development costs with your funnel.
The important part to get it to actually make sense for your business, though, is to have a mindset of “always be testings’!
We’re excited to see all the different use cases for funnels and how they’re useful in the marketplace in 2020 and this next decade. If you have an interesting idea related to this topic, we’d love to hear how you’re using sales funnels in your business. Please consider contacting us and telling us more about your discoveries in the marketplace– and who knows, you might be the next featured on this blog!