On Sales Funnel and Their Importance in 2020

The prediction for 2020 and beyond is that sales funnels — aka marketing funnels — will become more important than ever for leveraging your marketing and sales efforts online.  To grow a business, a lot of different aspects need to be working in concert in order to get more customers.  Beyond the marketing mix, marketers must understand how to utilize the leads that they have access to, and be prepared for maximizing their efforts.  In this post, we want to provide you with a high-level view for what is important to understand with sales funnels so that you can use these modern tools to grow your business systematically.

End Game

With sales funnels, you must think with the end-in-mind.  Typically the end game with sales funnels are your leads/customers within a nurturing stage (of the funnel) which are continuously “warmed” so that you can continuously sell your products and services in an automated way.  This all has to be thought-out, though, beforehand in order to maximize your results.

To start along this line of thinking, think of the end-in-mind with your business.  What kinds of communications would be the most ideal for your best kind of customers?  If you could have a magic wand and invent die-hard customers of your brand, how often would they buy and how often would you be asking them to buy from your brand?  Thinking of questions like this from the start will help you design your funnel for effectiveness from the start.

Funnel Analytics

After you’ve thought about your end-game with the funnel, consider all the different stages of the buyer’s journey with your brand and how you can strategically move your audience to the next stages.  A starting point could be the following:

Google Analytics

Facebook Pixel

Google Ads Pixel

With the above tools, you can map out the stages of your funnel, and with the help of the tools, you can strategically develop content and call-to-actions to convert your audience to the next stages.  With tools like the Facebook Pixel and Google Ads Pixel strategically placed on webpages within your funnel, you could then utilize advertising money to target specific types of audiences in an attempt to move to the next stage within your funnel.

Funnel Mapping

Once you’ve thought about your high-level goals (in terms of effectiveness with your business goals and efficiency with your ads dollars), the next step is to map it all out.  Luckily, you don’t have to overthink how to do everything from scratch (eg to build a landing page that connects with a Facebook Pixel that connects with an ad, etc) because there are resources available for you to actually build and customize your funnel available on the internet.

A starting point that I always recommend is to go with a sales funnel template as it’ll save you a lot of time and effort from the beginning.  Depending on the type of offer you are promoting, you can find done-for-you sales funnels that you can simply customize with your own logo and email address.  That’s really the best part about creating a funnel in 2020 — nowadays, marketers have already done the hard labor to see what works and what doesn’t in the marketplace which helps you by providing you with proven systems so you don’t have to afford all of the research and development costs with your funnel.

The important part to get it to actually make sense for your business, though, is to have a mindset of “always be testings’!

We’re excited to see all the different use cases for funnels and how they’re useful in the marketplace in 2020 and this next decade.  If you have an interesting idea related to this topic, we’d love to hear how you’re using sales funnels in your business.  Please consider contacting us and telling us more about your discoveries in the marketplace– and who knows, you might be the next featured on this blog!

Marketing Tools and Techniques to Outrank Your Online Competitors


If you are in business, the mention of the phrase “online marketing” will raise your eyebrows. That is because the top ranking on Google is the same as saying you are successful. There are millions of brands across the universe that rely on Google top ranking for business survival. As such, therefore, it is inevitable that the choice of your websites’ keywords matters.

The Benefits of Ranking Highly on Search Engines

Business maturity requires that you understand that competition is a good thing. However, to be successful, there is a need to beat your competitors. Successful businessmen and women know that the only successful way by which an organization can last in any industry is by employing effective content marketing strategies among others. That is why people will compete for a top spot in Google by use of choice strategies because online top ranking can generate for them millions of profits. If you can employ such online marketing strategies, your content page will outrank your competition, and hence you will see increased organic traffic to your site, which brings with it the highest lead to customers. On the contrary, poor ranking which translates to you being non-competitive and therefore, suitable as dead in business.

What do I do to Rank Top on Search Engines?

There are several ways to achieve successful online marketing. First, understand the strength of SEOs. With these, there is not much secret. The point is, you must be able to create SEO certified content and promote it effectively if you do not have an idea of how to seek professional service. After all, web ranking is practically powered by content. Secondly, you need to power your site by promoting your content. However, do not be in a rush; you may get it all wrong. It is paramount that you know your competitors’ strengths. Doing so will enlighten you to understand the Keywords they employ, where their backlinks originate, the type of content that will outperform theirs. Additionally, ensure that the best Optimization Search Engine powers your content.

The Best 10 Online Marketing Tools

These tools are mandated to help you realize the best keyword terms to use in your ads. You must understand that getting plenty of clicks does not guarantee better performance against your competitor. The metaphor being the difference in the use of the keyword terms whereby they could be superior over yours. It is advisable to utilize the below competitor tools to discover which keywords bring you more sales.

  1. Buzzsumo
  2. Google Advanced Search Operators
  3. Ahrefs
  4. Spyfu
  5. Rank Signals
  6. Similar Web
  7. Siteliner
  8. SEMrush
  9. Alexa
  10. Neil Patel All-in-One SEO Tool


Effective Online Marketing strategies are essential. Also equip yourself with critical tips on how to create promotable, valuable content that outperforms your competition. Above all, utilize the competitor analysis tools to get the most success out of your business. To conclude, do remember that: Best Marketing + Effective Content = Success. What kinds of tools do you use on a regular basis, we want to know!

Top Mobile Phone Marketing Strategy 2019

The era of paying marketers to walk around and market your brand is over and gone. To those that lived in this era, and worked as marketers, know exactly what I am talking about and how tiresome it was with low success rate. The advancement in technology has reached a new level where everything you need to know and where to find it is at the mercy of your hands.

A good example is most of the businesses online are mainly done at home and what one has to do, is take an image of the product they are selling and post it online maybe to Facebook, Instagram, and other mobile apps great for advertisement.

This is based on the fact that most of the people in the world are smartphone users and browse to look for everything they want online. When you want your business to grow well, and big time, you have to look at the market and how you as a brand want to reach that market. That is the case with advertisement agencies and marketers. With just a simple click on your mobile phone, you can find anything from online stores, jobs, houses, and many other things.

The astonishing impact that mobile marketing has on businesses is what has made it flooded with clients looking for what they desire. The marketing community has changed their marketing strategies to meet this demand.

Since mobile marketing is a technique used to reach audiences through tablets and smartphones, it is good to know the benefits of doing mobile marketing and how to reach more audiences.

Benefits of Using Mobile Marketing

More of Personal

When I say more of personal I mean the interaction between the user and the brand is direct. This is also because most of the other marketing strategies are for a larger audience without giving out the feeling of direct personal interaction with the user. It kind of makes your brand seem like a great communicator. This isn’t easy, mind you. It takes a skilled web developer from Los Angeles to make this happen.

Great in Targeting

When you go for digital mobile marketing you have a chance to reach specific audiences that you want them to see the content. It’s just simple. You make the people you want to see your product see it and also when they want to see it. This could sound awkward to many, but it happens when the marketers have a list of customers contact like email addresses and also mobile phone numbers.

Easy to Reach More Audience

Another important benefit is that almost everyone has a smartphone with them everywhere they go. Using this advantage, it becomes easy for the advertisers to market using this platform to reach more people.

Instant Access to the Brand

Using mobile phones to access certain information or brands is very easy and instant. When you want or get a mobile phone from an online shop, it is as easy as browsing to any product you like, purchasing it on the spot, and then getting it delivered to your office or home. That’s how fast it is to work with mobile phones as a marketing strategy.

Get a Mobile Marketing Strategy

When you know what you want to do and who you want to reach out to, then you have to sit down and come up with an effective strategy for it. First, there are some things that you must have in mind like:

  • Setting you marketing goals
  • Knowing your audience
  • Coming up with a mobile marketing strategy


To come up with the right marketing strategy to handle your marketing, you have to have all the important information you need about your audience and what they need and how they can access the information. Did you learn anything new from this article? If so, send us a message and tell us about it!

Targeting Family Audiences with Marketing

Family History Video Production Company

Since Spring has begun, you’re likely seeing a rise in advertisements targeted towards families.  This can become apparent with a variety of ads, for example, local zoos, amusement parks and local libraries are rolling-out their latest promotions to bring you in the door!

With this in mind, we wanted to cover some related types of companies to get your creative juices flowing in case, you too, are targeting your marketing towards families.  With inspiring examples, you might be better prepared to rollout your own family marketing program.

Plan Your Visit Landing Page

Plan Your Visit Webpage

When it comes to tailoring your digital marketing for your audience of families, nothing competes with with “Plan Your Visit” page so that you can spell it all out for them.  The MAC Live has an example of this where they mention aspects for newcomers to enjoy their facilities.  For parents of newborns, they specify all of the options and discount that is available (eg. children under 1 are free admission), and more pertinent information is communicated on their webpage.

Providing Clear Communication

Family History Video Production Company

In today’s world, branding is more important than ever.  For this video production company that produces unique family history videos, their messaging is clear as day: every family has a story worth saving.  With the messaging and background image, it quickly conveys what the company is about.  By being intrigued with the messaging, the natural progression for a user is to scroll further down the screen and review other benefits of the company which will in effect, improve the dwell time for the site.

The Press Release

Family DNA Press Release Webpage

When targeting family audiences, we all know that people like to be in-the-know.  One way to get in front of the right audience is by producing a press release.  With press releases, your story could realistically be picked-up and distributed by news organizations across the world!

For example this Family Tree DNA Company has the right idea: they found an angle for developing a human interest story which correlates with their main product offering: dna kits.  With the press release, they also included videos which is a more rich form of communication, in addition to adding supporting copy and images.  It all adds up to create an interesting piece for prospective reporters that are in the position to actually publish your article on their news website/s.

To Sum Up

There are a variety of ways for how you might apply these techniques for cornering the broad market of families.  By adding these concepts, along with other activities in your marketing mix, you will be well on-your-way for increasing your chances of success with your next campaign rollout.

We love you guys!  If you have other requests for market research pertaining to digital marketing, please contact us to let us know!

What Experience is Required to be an Online Marketing Specialist?

An online marketing specialist is also known as a digital marketing specialist. They are hired in the company’s marketing team to identify a target market, create brand image, create and maintain campaigns for Internet users and digital technologies.

Role of a Marketing Specialist

Marketing specialists should be able to initiate effective online campaigns and also transform Company goals into effective online campaigns. They should have the capability of increasing brand awareness and promote company products and services through technology without following the traditional marketing channels. They also use online platforms to acquire feedback from customers about their products and communicate to the company where customers need want product improvements. Online Marketing specialists are skilled at evaluating the needs of their consumer market and it is their role to identify knowledge about consumer trends and demands.

Requirements for a Good Marketing Specialist

A good marketing specialist should have thorough information on their company’s products. This serves to ensure they are in a position to give more information on clients’ requests. They should have basics in marketing and as much information as what’s given to the whole marketing team. They should also be excellent communicators and fluent in the language of their customers. As an online marketing specialist one should have knowledge in certain areas like search engine optimization, pay per search optimization, social media (Facebook, Instagram, Twitter) and various shopping platforms. A good online marketing specialist should have basic design skills, for example Photoshop since not all content must be in words. A simple sketch could save a thousand words. A good online marketing specialist should also be a good listener. Online marketing provides opportunities for its specialists to listen to customers and clients through social media and analytical tools.

Listen to Problems and Create Solutions

A good marketer should be able to listen to consumers thoughts and rectify where necessary. An online marketer should be able to prove they are self motivated, continuously learning, and always testing their hypotheses. Digital marketing is constantly changing and showing new trends so a good online marketer should always be even-headed during stressful moments as deadlines are being met.

Be a Great Team Member and Understand Business

Online marketers should have examples of how they are very collaborative. This kind of attitude is a good first step and the right approach can build and earn opportunities with the rest of the team members and make the experience easy. A good online marketer should be able to show they are business minded and that they understand how a business works and understand the relationship between marketing and other departments of the business like sales and finance.

Possess Analytical Skills and Convert Leads

An online marketer should have traits of a good researcher, they should be able to get data to solve both business or marketing problems. After getting the data from research, they should have the capability to make sense of the data before them. Good online marketers should possess data analytical skills. Last and not least, an online marketer should have great sales skills. They should be able to engage prospects and convert them into sales opportunities with the minimal amount of team interaction.

What types of skills do you think are required for an Online Marketing Specialist, drop us a line and tell us about it.

Online Marketing Versus Traditional Marketing


Marketing is an essential part of any company. In this generation, most people are relying on online transactions. However, there is a large number of people who are not conversant with the internet. This makes it difficult for companies to decide between online marketing and traditional marketing. Online marketing, also known as digital marketing, refers to the strategy used to bring awareness and build the reputation of a company on an online platform, for example, email and social media marketing. Traditional marketing refers to the conventional methods used in marketing since marketing and business came into existence such as newspapers and radios. This article outlines how online marketing is different from traditional marketing.

Online Marketing Is More Cost Effective than Traditional Marketing

Online marketing is cost-effective. Even though online ads can be quite costly, traditional methods have proven to be more expensive. Printing materials such as newspapers, magazines, and flyers incur a lot of money. Online marketing yields quick real-time results as compared to traditional marketing where one has to wait for a while before getting actual results.

Digital tools show the number of customer views, the rate of product conversation, and product acceptance and competition. Space and advertisement frequency in traditional marketing is limited. This is not the case for online marketing where a business can own an entire website or social media account where it can promote its products and ads. This helps in the consistent development of your brand image.

Online Advertisements Are Non-Intrusive

Advertisements and commercials featured in newspapers and televisions often go ignored because of intrusiveness and lack of interest. However, in online marketing, customers can choose which ads to view, and entrepreneurs have the opportunity to select the target audience for their ads. This makes ads non-intrusiveness and less annoying.

Traditional Advertisements Limit Audience Interaction

Online ads have more significant exposure in comparison to traditional marketing. Online platforms have a large audience with people from all over the world. Entrepreneurs have the opportunity to interact with the audience and get feedback on your brand and products. Conventional methods do not allow interaction with the audience unless through the use of a PR team. Online marketing gets your business instant publicity. It allows even the small and start-up businesses to expand the presence of their brand and manage their marketing and advertisement front.

Online Marketing Can Be Easily Tracked with Tools

Traditional marketing renders the small and start-up businesses at a disadvantage. Lastly, online marketing has easy analytics. It makes marketing efforts much quick and easy. The entrepreneur can quickly determine the strategies that are working for their business through Google Analytics, bounce rate, profit, inbound traffic, conversion rate, and the general trend. These methods increase the chances of acquiring desirable results.


The online versus traditional marketing clash is mainly in favor of online marketing. Nevertheless, the two marketing strategies cannot work without each other. Conventional marketing methods help support online marketing efforts. We require hardcopy materials such as brochures to strengthen the relationship with interested contacts. Therefore, it is advisable to use a multi-channel approach, rather than the all or nothing approach, to merge the benefits of paper with the accessibility and convenience of digital tools.

Do you have other reasons why traditional marketing is inferior to online marketing. We would be glad to hear from you!

Here Are Some Online Marketing Tools That You Should Be Using Right Now


Are you an online marketer or business owner? If “yes”, then you need the right tools. The problem with most people is choosing the right online marketing tools for their business. You have to create a balance between tools that only enable you to interact with customers and those which enhance marketing management. In this write-up, we are going to show you some online marketing tools you should be using already. Read on for more information.

1. Buzzsumo – Content Marketing

How would you like to know the content with the most “shares” in your industry? You can narrow down your search results to the content type in terms of blogs, infographics, photos, and videos. At its core, Buzzsumo is meant to enhance your content marketing efforts. To gain an advantage over the competition, you should take advantage of the “monitoring” and “influencers.” It will cost you at least $99 per month, but that should not be an issue. Your online marketing team will be able to come up with great headlines, search for trending subjects, and create viral content.

2. Buffer – Social Media

Updating your social media pages can be a big hassle, especially if you have to do it manually. Using Buffer, it is much easier to schedule LinkedIn, Facebook, Google+ or Twitter updates. This tool enables you to avoid repeating posts across social media pages. If you are looking for consistency and optimal timing for your social media posts, this is the tool to use. Although it will cost you at least $10 per month, it will save you a lot of time.

3. Ahrefs – SEO

As an online marketer, Ahrefs makes it easier for you to have a good understanding of SEO. Look at it in terms of tracking keyword performance, measuring social metrics, performing backlink analysis, analyzing content, exploring trending content, keyword research, and measuring keyword positions. That may sound like too much but it is the reason you need Ahrefs. This all-in-one SEO tool is what will make it possible for you to outrank the competitors. You will pay a minimum fee of $79 per month.

4. InfusionSoft – Email Marketing

Email marketing is an integral part of any online promotional efforts. If you are looking for a way to automate your online marketing campaigns, the $2,000 one-time setup fee should not be an issue. The biggest advantages with this tool are the high delivery rates. Besides, it will save you loads of time in your email marketing efforts.

5. CoSchedule – Marketing Schedule

Are you looking for a way to schedule your marketing campaigns and plan content? If “yes” then CoSchedule is what you need. Haphazard create of content and making of updates will not help your online marketing efforts. By integrating with Google Docs, WordPress, Evernote, and Chrome, this tools helps to streamline the whole process. A single user will pay a low of $15 per month.


As a business owner and marketer, you need these tools to succeed in your efforts. You could be doing well without them but you will be more effective with these tools. The better the tools you have, the better your online marketing efforts will be. In the end, you will realize greater ROI.

I’m sure there are other tools that people use, let me know any tools I missed.

Seven Common Mistakes Everyone Makes In Using Shopify SEO Apps

Shopify SEO of your Shopify site is the most important aspect of your site’s marketing so to get your Shopify SEO dead on is very essential for growth of your business. That is why it’s important to avoid these seven common mistakes while doing SEO of your site.

1. Not Researching Keywords

Many people perform SEO without emphasizing keywords. If you don’t use appropriate keywords, then Shopify SEO isn’t going to take you anywhere. You have to choose keywords that are relevant and popular while doing Shopify SEO. There are lots of fantastic research tools available.

2. User Experience

No matter how good your Shopify SEO is and how much traffic you attract if your site’s user experience is not up to the mark then all you are going to provide to visitors is frustration. So make sure to keep the loading time for pages as low as you can. This can be done by optimizing your site.

3. Not Using All the Ways

While doing Shopify SEO many people don’t even try all the available ways. Shopify SEO is a multidimensional process. There are many ways to do that i.e. onsite SEO, backlinks, and guest articles on other sites.

4. Too Many Ads

This may not seem like a part of Shopify SEO but this may be more important than any other thing. Because one thing in this world is for sure “Nobody likes ads.” So too many ads can be disastrous to your site. Besides Google has decided to ban sites with too many ads so avoid it.

5. Plagiarism

The Internet is a place where originality is a rare thing nowadays. So avoid plagiarism. If your content is original people are going to get attracted. It may not be immediate though. Also plagiarism can bring you legal foes.

6. Completely Depending on Google Adwords and Facebook for Marketing

Marketing is an important aspect of your Shopify SEO. Many of us know only two ways of marketing; one is Google Adwords and the other is Facebook. But there are many other ways, for instance, affiliate marketing. Make sure you try different methods.

7. Other Common Mistakes

Last but not the least, we make some very small but crucial mistakes like not optimizing the images on your sites, not having a logo for the site, having too many pop-ups, not emphasizing technical SEO, not submitting sitemaps to Google and other search engines. Make sure to avoid all of these mistakes. Something like your logo may seem like nothing but customers judge your site by your logo.


So these are some common mistakes everybody makes; these may not be all, but these are the most important.

Always keep one thing in your mind while doing Shopify SEO, SEO is not about the result it is about the process. You have to be patient because SEO doesn’t make your site popular overnight it takes time so don’t become impatient if SEO doesn’t give you results. Make sure you have a quality site and you are surely going to succeed.

If you know of other common mistakes when using Shopify SEO contact us and tell us about it. We value your feedback.

Internet Marketing Trends

The Internet has greatly changed how businesses operate. It has influenced the way they market their products and services. Digital marketers have to be prepared to incorporate these trends in their marketing. There has also been a rise in online businesses. These definitely require Internet marketing solutions. Every business has to invest more on the marketing strategies. It’s the heart of every business. It helps drive traffic, leads and sales.

Affiliate Marketing

This type of marketing is mainly based on referrals. The business owner hires active online entities and pays on commission. When the referrals made by an affiliate result to purchases, a commission is paid. Wide use of smartphones has increased the use of this type of marketing. Affiliate marketing is cheap compared to other forms of advertising like billboards. Since it’s performance-based a business owner pays for what has benefited from. You can easily know if it brought new customers.

Social Media Marketing

Social media platforms like Facebook, Twitter, Instagram and Linkln have been widely used in Internet marketing. These platforms host a large number of people from across the globe. It’s therefore easy for business to interact with several potential customers.

These social media platforms double as branding avenues. This is an added advantage to the business. Entrepreneurs can create Facebook ads or add videos. Facebook users will have access to the business posts and can give their comments. It’s also a good way to improve customer satisfaction.

Marketing Automation

This is a type of Internet marketing that involves the use of robots and artificial intelligence (Al). Marketers have the advantage to automate tasks and events that happen at a certain time. It’s effective when used in email marketing and social networking.

Examples of marketing automation include automatic responses to customer enquiries and automatic posting on social media. It encourages quick response to consumer questions.

Influencer Marketing

Social media users who have a large following are used to market the business. They interact with business owners and agree on the set goals. These influencers are provided with information about the company. They in turn craft them in an attractive manner so that other social media users can be interested.

Video Marketing

Social media platforms such as Facebook, Twitter, Instagram and Snapchat allow video marketing content. Most business have chosen this approach because videos are more attractive. Videos are eye-catching and users feel called to click on them. They also leave a lasting impression in the minds of target audience. This is a great way to brand your business. Search engine optimization (SEO) SEO is an Internet marketing technique that help your website to rank high in the first page. It involves page and off-page optimization. It directs traffic to your website helping you to reach out to many people. Websites with good keyword density and meta keywords benefit from SEO. Their websites are friendly to search engines and can be easily seen. Their visibility is high. SEO marketing is very cheap and effective since it enables your website to rank high. When used wisely your website gains advantage over your competitors.’ If you are looking to improve the Internet marketing of your business, consider these approaches discussed. They are all pocket friendly and have proven more effective.

Car Magnets Still Great For Advertising?

car with car magnets

Car magnets are just customized signs which are thin, strong and durable that are usually stuck on cars to help in advertising as they aim at attracting new clients and customers to a certain business. They are used in creating brand awareness since they increase the exposure of a certain brand of product.

Research has shown that car magnets are the most effective form of doing advertisement as they have the ability to reach a large audience. When driving your car, you will likely make so many impressions with the magnetic signs that are attached on the car.  For a brand to be effectively and efficiently promoted to the potential customers, the advertising magnet need to be very captivating, innovative and appealing so as to attract the attention of the customer and make him or her develop the urge to use the product as he or she already likes the product.

The magnets should also be safe from paint so that they can be designed and stuck on the car with perfect allowance of peeling them off and reusing them again.

How to design attractive car magnets

First of all, ensure that you have all the necessary details of the product that you want to advertise using the car magnet. Get the best brand name or the name of the product that you want to design its car magnet right, with the correct specifications. Come up with an amazing way or format that you will use in order to ensure that the car magnet is very clear, interesting and it is able to give a glance picture of the product.

Prepare Signage

Come up with a certain motto that you will include in the car magnet so that it can easily convince, assure and motivate the potential customers of the brand being promoted.  Always come up with an innovative way in which you stress in the motto because it is the marketing template and hence it needs to be well emphasized. Ensure that you create a very nice tagline, a marketing message or a special phrase that is associated or linked to the brand or product that you want to advertise on the car magnet. The tagline tells the audience the reason why they should consider hiring your services. The statement must be made as short as possible to enable the audience to memorize it. It should always be unique and awesome.

Double-check Contact Information

There must be current contact information on the car magnet in order to ensure your availability. The contact information should be made in bold and very visible in order to make sure that no potential customer is missed out. Include your own website so as to increase the traffic from mobile phone users who can check out the website and access your services from their smartphones or web browsers.

Ensure Readability

Use of visible and best contrast colors. Company colors should be used in a way that will allow maximum and easier readability and visibility of the text and message on the car magnet.  The contents of the car magnet must be very easy to read and the fonts that should be used must be appealing and pleasant for the eyes.

Ensure Cleanliness

The car magnet must always be kept clean and well maintained so that their lifespan and quality is assured.

To Sum Up

The global advertising field has grown and in recent days, car magnets have been considered one of the most influential forms of product and brand promotions. However, for a car magnet to meet the intended purpose and effectiveness, it must be designed in a very innovative way considering the above stated steps.