Top Mobile Phone Marketing Strategy 2019

The era of paying marketers to walk around and market your brand is over and gone. To those that lived in this era, and worked as marketers, know exactly what I am talking about and how tiresome it was with low success rate. The advancement in technology has reached a new level where everything you need to know and where to find it is at the mercy of your hands.

A good example is most of the businesses online are mainly done at home and what one has to do, is take an image of the product they are selling and post it online maybe to Facebook, Instagram, and other mobile apps great for advertisement.

This is based on the fact that most of the people in the world are smartphone users and browse to look for everything they want online. When you want your business to grow well, and big time, you have to look at the market and how you as a brand want to reach that market. That is the case with advertisement agencies and marketers. With just a simple click on your mobile phone, you can find anything from online stores, jobs, houses, and many other things.

The astonishing impact that mobile marketing has on businesses is what has made it flooded with clients looking for what they desire. The marketing community has changed their marketing strategies to meet this demand.

Since mobile marketing is a technique used to reach audiences through tablets and smartphones, it is good to know the benefits of doing mobile marketing and how to reach more audiences.

Benefits of Using Mobile Marketing

More of Personal

When I say more of personal I mean the interaction between the user and the brand is direct. This is also because most of the other marketing strategies are for a larger audience without giving out the feeling of direct personal interaction with the user. It kind of makes your brand seem like a great communicator. This isn’t easy, mind you. It takes a skilled web developer from Los Angeles to make this happen.

Great in Targeting

When you go for digital mobile marketing you have a chance to reach specific audiences that you want them to see the content. It’s just simple. You make the people you want to see your product see it and also when they want to see it. This could sound awkward to many, but it happens when the marketers have a list of customers contact like email addresses and also mobile phone numbers.

Easy to Reach More Audience

Another important benefit is that almost everyone has a smartphone with them everywhere they go. Using this advantage, it becomes easy for the advertisers to market using this platform to reach more people.

Instant Access to the Brand

Using mobile phones to access certain information or brands is very easy and instant. When you want or get a mobile phone from an online shop, it is as easy as browsing to any product you like, purchasing it on the spot, and then getting it delivered to your office or home. That’s how fast it is to work with mobile phones as a marketing strategy.

Get a Mobile Marketing Strategy

When you know what you want to do and who you want to reach out to, then you have to sit down and come up with an effective strategy for it. First, there are some things that you must have in mind like:

  • Setting you marketing goals
  • Knowing your audience
  • Coming up with a mobile marketing strategy

Conclusion

To come up with the right marketing strategy to handle your marketing, you have to have all the important information you need about your audience and what they need and how they can access the information. Did you learn anything new from this article? If so, send us a message and tell us about it!

Targeting Family Audiences with Marketing

Family History Video Production Company

Since Spring has begun, you’re likely seeing a rise in advertisements targeted towards families.  This can become apparent with a variety of ads, for example, local zoos, amusement parks and local libraries are rolling-out their latest promotions to bring you in the door!

With this in mind, we wanted to cover some related types of companies to get your creative juices flowing in case, you too, are targeting your marketing towards families.  With inspiring examples, you might be better prepared to rollout your own family marketing program.

Plan Your Visit Landing Page

Plan Your Visit Webpage

When it comes to tailoring your digital marketing for your audience of families, nothing competes with with “Plan Your Visit” page so that you can spell it all out for them.  The MAC Live has an example of this where they mention aspects for newcomers to enjoy their facilities.  For parents of newborns, they specify all of the options and discount that is available (eg. children under 1 are free admission), and more pertinent information is communicated on their webpage.

Providing Clear Communication

Family History Video Production Company

In today’s world, branding is more important than ever.  For this video production company that produces unique family history videos, their messaging is clear as day: every family has a story worth saving.  With the messaging and background image, it quickly conveys what the company is about.  By being intrigued with the messaging, the natural progression for a user is to scroll further down the screen and review other benefits of the company which will in effect, improve the dwell time for the site.

The Press Release

Family DNA Press Release Webpage

When targeting family audiences, we all know that people like to be in-the-know.  One way to get in front of the right audience is by producing a press release.  With press releases, your story could realistically be picked-up and distributed by news organizations across the world!

For example this Family Tree DNA Company has the right idea: they found an angle for developing a human interest story which correlates with their main product offering: dna kits.  With the press release, they also included videos which is a more rich form of communication, in addition to adding supporting copy and images.  It all adds up to create an interesting piece for prospective reporters that are in the position to actually publish your article on their news website/s.

To Sum Up

There are a variety of ways for how you might apply these techniques for cornering the broad market of families.  By adding these concepts, along with other activities in your marketing mix, you will be well on-your-way for increasing your chances of success with your next campaign rollout.

We love you guys!  If you have other requests for market research pertaining to digital marketing, please contact us to let us know!

What Experience is Required to be an Online Marketing Specialist?

An online marketing specialist is also known as a digital marketing specialist. They are hired in the company’s marketing team to identify a target market, create brand image, create and maintain campaigns for Internet users and digital technologies.

Role of a Marketing Specialist

Marketing specialists should be able to initiate effective online campaigns and also transform Company goals into effective online campaigns. They should have the capability of increasing brand awareness and promote company products and services through technology without following the traditional marketing channels. They also use online platforms to acquire feedback from customers about their products and communicate to the company where customers need want product improvements. Online Marketing specialists are skilled at evaluating the needs of their consumer market and it is their role to identify knowledge about consumer trends and demands.

Requirements for a Good Marketing Specialist

A good marketing specialist should have thorough information on their company’s products. This serves to ensure they are in a position to give more information on clients’ requests. They should have basics in marketing and as much information as what’s given to the whole marketing team. They should also be excellent communicators and fluent in the language of their customers. As an online marketing specialist one should have knowledge in certain areas like search engine optimization, pay per search optimization, social media (Facebook, Instagram, Twitter) and various shopping platforms. A good online marketing specialist should have basic design skills, for example Photoshop since not all content must be in words. A simple sketch could save a thousand words. A good online marketing specialist should also be a good listener. Online marketing provides opportunities for its specialists to listen to customers and clients through social media and analytical tools.

Listen to Problems and Create Solutions

A good marketer should be able to listen to consumers thoughts and rectify where necessary. An online marketer should be able to prove they are self motivated, continuously learning, and always testing their hypotheses. Digital marketing is constantly changing and showing new trends so a good online marketer should always be even-headed during stressful moments as deadlines are being met.

Be a Great Team Member and Understand Business

Online marketers should have examples of how they are very collaborative. This kind of attitude is a good first step and the right approach can build and earn opportunities with the rest of the team members and make the experience easy. A good online marketer should be able to show they are business minded and that they understand how a business works and understand the relationship between marketing and other departments of the business like sales and finance.

Possess Analytical Skills and Convert Leads

An online marketer should have traits of a good researcher, they should be able to get data to solve both business or marketing problems. After getting the data from research, they should have the capability to make sense of the data before them. Good online marketers should possess data analytical skills. Last and not least, an online marketer should have great sales skills. They should be able to engage prospects and convert them into sales opportunities with the minimal amount of team interaction.

What types of skills do you think are required for an Online Marketing Specialist, drop us a line and tell us about it.

Online Marketing Versus Traditional Marketing

Introduction

Marketing is an essential part of any company. In this generation, most people are relying on online transactions. However, there is a large number of people who are not conversant with the internet. This makes it difficult for companies to decide between online marketing and traditional marketing. Online marketing, also known as digital marketing, refers to the strategy used to bring awareness and build the reputation of a company on an online platform, for example, email and social media marketing. Traditional marketing refers to the conventional methods used in marketing since marketing and business came into existence such as newspapers and radios. This article outlines how online marketing is different from traditional marketing.

Online Marketing Is More Cost Effective than Traditional Marketing

Online marketing is cost-effective. Even though online ads can be quite costly, traditional methods have proven to be more expensive. Printing materials such as newspapers, magazines, and flyers incur a lot of money. Online marketing yields quick real-time results as compared to traditional marketing where one has to wait for a while before getting actual results.

Digital tools show the number of customer views, the rate of product conversation, and product acceptance and competition. Space and advertisement frequency in traditional marketing is limited. This is not the case for online marketing where a business can own an entire website or social media account where it can promote its products and ads. This helps in the consistent development of your brand image.

Online Advertisements Are Non-Intrusive

Advertisements and commercials featured in newspapers and televisions often go ignored because of intrusiveness and lack of interest. However, in online marketing, customers can choose which ads to view, and entrepreneurs have the opportunity to select the target audience for their ads. This makes ads non-intrusiveness and less annoying.

Traditional Advertisements Limit Audience Interaction

Online ads have more significant exposure in comparison to traditional marketing. Online platforms have a large audience with people from all over the world. Entrepreneurs have the opportunity to interact with the audience and get feedback on your brand and products. Conventional methods do not allow interaction with the audience unless through the use of a PR team. Online marketing gets your business instant publicity. It allows even the small and start-up businesses to expand the presence of their brand and manage their marketing and advertisement front.

Online Marketing Can Be Easily Tracked with Tools

Traditional marketing renders the small and start-up businesses at a disadvantage. Lastly, online marketing has easy analytics. It makes marketing efforts much quick and easy. The entrepreneur can quickly determine the strategies that are working for their business through Google Analytics, bounce rate, profit, inbound traffic, conversion rate, and the general trend. These methods increase the chances of acquiring desirable results.

Conclusion                                               

The online versus traditional marketing clash is mainly in favor of online marketing. Nevertheless, the two marketing strategies cannot work without each other. Conventional marketing methods help support online marketing efforts. We require hardcopy materials such as brochures to strengthen the relationship with interested contacts. Therefore, it is advisable to use a multi-channel approach, rather than the all or nothing approach, to merge the benefits of paper with the accessibility and convenience of digital tools.

Do you have other reasons why traditional marketing is inferior to online marketing. We would be glad to hear from you!

Here Are Some Online Marketing Tools That You Should Be Using Right Now

Introduction

Are you an online marketer or business owner? If “yes”, then you need the right tools. The problem with most people is choosing the right online marketing tools for their business. You have to create a balance between tools that only enable you to interact with customers and those which enhance marketing management. In this write-up, we are going to show you some online marketing tools you should be using already. Read on for more information.

1. Buzzsumo – Content Marketing

How would you like to know the content with the most “shares” in your industry? You can narrow down your search results to the content type in terms of blogs, infographics, photos, and videos. At its core, Buzzsumo is meant to enhance your content marketing efforts. To gain an advantage over the competition, you should take advantage of the “monitoring” and “influencers.” It will cost you at least $99 per month, but that should not be an issue. Your online marketing team will be able to come up with great headlines, search for trending subjects, and create viral content.

2. Buffer – Social Media

Updating your social media pages can be a big hassle, especially if you have to do it manually. Using Buffer, it is much easier to schedule LinkedIn, Facebook, Google+ or Twitter updates. This tool enables you to avoid repeating posts across social media pages. If you are looking for consistency and optimal timing for your social media posts, this is the tool to use. Although it will cost you at least $10 per month, it will save you a lot of time.

3. Ahrefs – SEO

As an online marketer, Ahrefs makes it easier for you to have a good understanding of SEO. Look at it in terms of tracking keyword performance, measuring social metrics, performing backlink analysis, analyzing content, exploring trending content, keyword research, and measuring keyword positions. That may sound like too much but it is the reason you need Ahrefs. This all-in-one SEO tool is what will make it possible for you to outrank the competitors. You will pay a minimum fee of $79 per month.

4. InfusionSoft – Email Marketing

Email marketing is an integral part of any online promotional efforts. If you are looking for a way to automate your online marketing campaigns, the $2,000 one-time setup fee should not be an issue. The biggest advantages with this tool are the high delivery rates. Besides, it will save you loads of time in your email marketing efforts.

5. CoSchedule – Marketing Schedule

Are you looking for a way to schedule your marketing campaigns and plan content? If “yes” then CoSchedule is what you need. Haphazard create of content and making of updates will not help your online marketing efforts. By integrating with Google Docs, WordPress, Evernote, and Chrome, this tools helps to streamline the whole process. A single user will pay a low of $15 per month.

Conclusion

As a business owner and marketer, you need these tools to succeed in your efforts. You could be doing well without them but you will be more effective with these tools. The better the tools you have, the better your online marketing efforts will be. In the end, you will realize greater ROI.

I’m sure there are other tools that people use, let me know any tools I missed.

Seven Common Mistakes Everyone Makes In Using Shopify SEO Apps

Shopify SEO of your Shopify site is the most important aspect of your site’s marketing so to get your Shopify SEO dead on is very essential for growth of your business. That is why it’s important to avoid these seven common mistakes while doing SEO of your site.

1. Not Researching Keywords

Many people perform SEO without emphasizing keywords. If you don’t use appropriate keywords, then Shopify SEO isn’t going to take you anywhere. You have to choose keywords that are relevant and popular while doing Shopify SEO. There are lots of fantastic research tools available.

2. User Experience

No matter how good your Shopify SEO is and how much traffic you attract if your site’s user experience is not up to the mark then all you are going to provide to visitors is frustration. So make sure to keep the loading time for pages as low as you can. This can be done by optimizing your site.

3. Not Using All the Ways

While doing Shopify SEO many people don’t even try all the available ways. Shopify SEO is a multidimensional process. There are many ways to do that i.e. onsite SEO, backlinks, and guest articles on other sites.

4. Too Many Ads

This may not seem like a part of Shopify SEO but this may be more important than any other thing. Because one thing in this world is for sure “Nobody likes ads.” So too many ads can be disastrous to your site. Besides Google has decided to ban sites with too many ads so avoid it.

5. Plagiarism

The Internet is a place where originality is a rare thing nowadays. So avoid plagiarism. If your content is original people are going to get attracted. It may not be immediate though. Also plagiarism can bring you legal foes.

6. Completely Depending on Google Adwords and Facebook for Marketing

Marketing is an important aspect of your Shopify SEO. Many of us know only two ways of marketing; one is Google Adwords and the other is Facebook. But there are many other ways, for instance, affiliate marketing. Make sure you try different methods.

7. Other Common Mistakes

Last but not the least, we make some very small but crucial mistakes like not optimizing the images on your sites, not having a logo for the site, having too many pop-ups, not emphasizing technical SEO, not submitting sitemaps to Google and other search engines. Make sure to avoid all of these mistakes. Something like your logo may seem like nothing but customers judge your site by your logo.

Conclusion

So these are some common mistakes everybody makes; these may not be all, but these are the most important.

Always keep one thing in your mind while doing Shopify SEO, SEO is not about the result it is about the process. You have to be patient because SEO doesn’t make your site popular overnight it takes time so don’t become impatient if SEO doesn’t give you results. Make sure you have a quality site and you are surely going to succeed.

If you know of other common mistakes when using Shopify SEO contact us and tell us about it. We value your feedback.

Internet Marketing Trends

The Internet has greatly changed how businesses operate. It has influenced the way they market their products and services. Digital marketers have to be prepared to incorporate these trends in their marketing. There has also been a rise in online businesses. These definitely require Internet marketing solutions. Every business has to invest more on the marketing strategies. It’s the heart of every business. It helps drive traffic, leads and sales.

Affiliate Marketing

This type of marketing is mainly based on referrals. The business owner hires active online entities and pays on commission. When the referrals made by an affiliate result to purchases, a commission is paid. Wide use of smartphones has increased the use of this type of marketing. Affiliate marketing is cheap compared to other forms of advertising like billboards. Since it’s performance-based a business owner pays for what has benefited from. You can easily know if it brought new customers.

Social Media Marketing

Social media platforms like Facebook, Twitter, Instagram and Linkln have been widely used in Internet marketing. These platforms host a large number of people from across the globe. It’s therefore easy for business to interact with several potential customers.

These social media platforms double as branding avenues. This is an added advantage to the business. Entrepreneurs can create Facebook ads or add videos. Facebook users will have access to the business posts and can give their comments. It’s also a good way to improve customer satisfaction.

Marketing Automation

This is a type of Internet marketing that involves the use of robots and artificial intelligence (Al). Marketers have the advantage to automate tasks and events that happen at a certain time. It’s effective when used in email marketing and social networking.

Examples of marketing automation include automatic responses to customer enquiries and automatic posting on social media. It encourages quick response to consumer questions.

Influencer Marketing

Social media users who have a large following are used to market the business. They interact with business owners and agree on the set goals. These influencers are provided with information about the company. They in turn craft them in an attractive manner so that other social media users can be interested.

Video Marketing

Social media platforms such as Facebook, Twitter, Instagram and Snapchat allow video marketing content. Most business have chosen this approach because videos are more attractive. Videos are eye-catching and users feel called to click on them. They also leave a lasting impression in the minds of target audience. This is a great way to brand your business. Search engine optimization (SEO) SEO is an Internet marketing technique that help your website to rank high in the first page. It involves page and off-page optimization. It directs traffic to your website helping you to reach out to many people. Websites with good keyword density and meta keywords benefit from SEO. Their websites are friendly to search engines and can be easily seen. Their visibility is high. SEO marketing is very cheap and effective since it enables your website to rank high. When used wisely your website gains advantage over your competitors.’ If you are looking to improve the Internet marketing of your business, consider these approaches discussed. They are all pocket friendly and have proven more effective.

Car Magnets Still Great For Advertising?

car with car magnets

Car magnets are just customized signs which are thin, strong and durable that are usually stuck on cars to help in advertising as they aim at attracting new clients and customers to a certain business. They are used in creating brand awareness since they increase the exposure of a certain brand of product.

Research has shown that car magnets are the most effective form of doing advertisement as they have the ability to reach a large audience. When driving your car, you will likely make so many impressions with the magnetic signs that are attached on the car.  For a brand to be effectively and efficiently promoted to the potential customers, the advertising magnet need to be very captivating, innovative and appealing so as to attract the attention of the customer and make him or her develop the urge to use the product as he or she already likes the product.

The magnets should also be safe from paint so that they can be designed and stuck on the car with perfect allowance of peeling them off and reusing them again.

How to design attractive car magnets

First of all, ensure that you have all the necessary details of the product that you want to advertise using the car magnet. Get the best brand name or the name of the product that you want to design its car magnet right, with the correct specifications. Come up with an amazing way or format that you will use in order to ensure that the car magnet is very clear, interesting and it is able to give a glance picture of the product.

Prepare Signage

Come up with a certain motto that you will include in the car magnet so that it can easily convince, assure and motivate the potential customers of the brand being promoted.  Always come up with an innovative way in which you stress in the motto because it is the marketing template and hence it needs to be well emphasized. Ensure that you create a very nice tagline, a marketing message or a special phrase that is associated or linked to the brand or product that you want to advertise on the car magnet. The tagline tells the audience the reason why they should consider hiring your services. The statement must be made as short as possible to enable the audience to memorize it. It should always be unique and awesome.

Double-check Contact Information

There must be current contact information on the car magnet in order to ensure your availability. The contact information should be made in bold and very visible in order to make sure that no potential customer is missed out. Include your own website so as to increase the traffic from mobile phone users who can check out the website and access your services from their smartphones or web browsers.

Ensure Readability

Use of visible and best contrast colors. Company colors should be used in a way that will allow maximum and easier readability and visibility of the text and message on the car magnet.  The contents of the car magnet must be very easy to read and the fonts that should be used must be appealing and pleasant for the eyes.

Ensure Cleanliness

The car magnet must always be kept clean and well maintained so that their lifespan and quality is assured.

To Sum Up

The global advertising field has grown and in recent days, car magnets have been considered one of the most influential forms of product and brand promotions. However, for a car magnet to meet the intended purpose and effectiveness, it must be designed in a very innovative way considering the above stated steps.

Helpful Tips When Learning Squarespace SEO

Dropshipping with Shopify SEO

Founded by Anthony Casalena, Squarespace is a software service that provides tools for website building and a platform to host the websites. Initially, Squarespace was used by only family members and friends, after that, in 2003 Casalena introduced it to the public. Hosting at least a million website at the moment, Anthony Casalena was the only employee at the time of its creation, and he would design, engineer as well as support the entire program in his dormitory in Maryland. Squarespace has made tremendous advancements since then to this particular moment

Considerations with Squarespace and SEO

The ranking is not assured.  These website hosting platforms don’t want you to know that they cannot guarantee your website will obtain rankings. Ranking determines how first your content will be found when someone initiates a particular search; this can also be put as the search visibility of your content. The higher the ranking, the higher the chances that your content will be placed on the first page. With a lower ranking, it will seem like you don’t exist altogether. The one thing that a Squarespace SEO will not tell you is that they can’t assure your ranking status at all. There are so many factors that are considered before you ranking is determined and expert SEOs are just trying to sell their services but can’t guarantee you anything concerning website ranking.

Metric Tracking is not as Hard as They Suggest

When launching a website, the host company often use ambiguous terms with the aim of showing clients how tedious the process is, as this gives them the desired room to charge exorbitant prices for the service. Mostly what they don’t want you to know is that metric tracking shouldn’t be that expensive. Metric tracking is the qualitative analysis of the web data that has been collected and measured to determine a particular web usage, in simpler terms; this is a way of keeping track of the number of people visiting a website. It is important to know that these services can be rendered free by sites such as Google Analytics and therefore they are not supposed to be expensive at all.

They Often Don’t Know as Much as They Claim

Companies always claim they know a lot than they really do, apart from the information shared by good direction and other findings made by dedicated SEO researchers, there is barely any additional information a company will claim to know. Squarespace will do everything to make sure your website is as perfect as you wish it to be, but they can’t make any promises. Most of the companies– if not all– don’t even have the idea of what the Google algorithm looks like. Most of the times they try as hard as they can to hide it from you, but the truth is with extensive search, anyone can gain as much information as the companies themselves.

Content is not the Only Success Determinant

As much as content is key in SEO, it is also good to know that good content requires people to read it, else, no one will even know it is good in the first place. There are some things that should be facilitated as well so that your content makes meaning; this includes the required traffic to ensure your website is widely spread to reach your readers. So the SEO agencies tend to hide the simple fact that good content is just part of the process.

Popularity Can’t be Achieved in Days

Squarespace SEOs can’t make your website go viral in a couple of days or months. This is a gradual process that requires both patience and hard work before you start noticing any change. The company cannot be 100% sure that they can popularize your website in a specific length of time. They can only do whatever it takes to see that through.

Finally, it is very important to know that people can come up with the good website all by themselves, though, there are also professionals who develop square space websites for a living.

SEO is a vast industry that is ever changing with time. This means keeping up with the latest trend is key to developing perfect websites as well as content. There are numerous things that SEO companies won’t like you find out since this will prove that what they do is not rocket science at all, but just a simple task anyone can perform.

Effective Techniques to Solve Shopify SEO Problems

In this case, it may be the result of my products, or it may even be reduced to another level, such as the size of the brand or shoe. The goal is that your navigation system is logical and Google scans it easily. Google should be able to find the most logical way in “Nike Male Black Shoes”, something like the head -> Shoes -> for Men -> Nike -> Black.

One of the most common problems Shopify faces is that too many groups have a troubled relationship with the site. Keep your collections easily and directly connected to your homepage. This will reduce any Shopify SEO Problems you can come across. Problem with SEO # 1: I do not know what my problem with SEO is!

Here’s the simple question: “If you do not know what it is, how do you solve your search engine optimization problems?” Now you can tell yourself that I do not know who you are, so I’m reading this article. But I cannot tell you everything. I can only guess what your problems are. Each page will have its own problems.

Do not waste the time and effort to search your data and find problems with your websites, and you will not get the SEO you need. Which is the best tool to dive into your Shopify SEO? Google Webmaster Tools

SEO Tip # 1: Upload Google Webmaster Tools to Shopify

Google Webmaster Tools is a collection of useful tools that you can use when trying Shopify to get SEO problems. You can review your website and tell you what Google sees, including potential bugs and SEO issues.

Two of the most useful tools for describing SEO issues in your business is “Browsing” and “HTML Extensions.” Crawl errors inform you of any errors Google detects when crawling your site. This includes 404 unresponsive pages, which can have large gaps that are missing in the traffic and just cannot be redirected. HTML extensions show the duplicate content of Google (as mentioned below) with SEO Shopify. A more detailed article on setting up Google Webmaster Tools. The process is very simple though.

Go to www.google.com/webmasters and create an account.

Once you’re signed in, click the red Add Location button and enter the URL of your electronic business. Now switch to the tab “Alternative Forms” and click on “HTML”. You need to copy the meta tag icon and you should present an example of this screen and symbol.

Well, here comes the “SEO Party” part of the “Shopify SEO Tip” piece.

You can add your meta tag after the  tag in the liquid. Theme file. You must find it in the Properties -> Form Editor area. After adding, you may need to clear the cache and re-visit the webshop. Now you must confirm your identity. SEO Issue # 2: Shopify has many duplicate title tags in my shop

The loading time of Google Webmaster Tools takes a while longer. Have you looked at the HTML extensions toolbar? How many duplicate title tags are there? Duplicate address labels must be present in the Search View section of the following pane – “HTML Extensions”.

SEO Tip 2: tag rel = “canonical” – your friend.

Rel = “canonical” does not look like a simple concept at first glance, but its purpose is very simple. When Google searches for an online store, two pages with the same name appear on the page. With the tag mingle = “Canon” Google can accept these pages as the start page and thus as “juice”. SEO “. To add a rel = “canonical” tag to your website, you must point to the liquid. Theme file to which you have added a webmaster tag. You must add this line of code before the </Head> tag:

<link rel = “canonical” href=”{{canonical_url}}”/>

SEO problem # 3: all shopify metadata are the same.

If you have very descriptive definitions, you must first try n. 2 previous. Did you add a rel = “canonical” tag today? If not, do it. If you already have this ethic, your problem may be different. The duplicate content is really a nightmare for the search engines. Duplicate meta descriptions can be as bad as duplicate names. So, if you have more than one recurring definition, what should you do after adding the rel = “canonical” tag?

SEO Advice # 3: Do not use the manufacturer’s description, write the unique information about your product.

One of the problems faced by Shopify users when creating product descriptions is to create a standard description, copy and paste, or use the description of an author. When you copy and paste product information, the solution is simple: do not do it. You should spend some time writing an adequate description of the user’s call. What are you looking for to find this product? Write it in the description. Now you may think that using the manufacturer’s description is enough, but it is not. This is number 4 on the Shopify Do not Do list. Yes, it is difficult to create unique product descriptions for each product sold. Possibly, this is what consumes the most time for your business. But that is very important. Think of Product Information Manager if you are really connected to the times. With the Product Information Manager, you can edit and improve your data. For that reason, if you want to expand to Amazon or eBay, all your explanations are ready.

Problem # 4 with SEO: Shopify is a disaster.

This can be a difficult problem to tell you. However, this can certainly be a problem. Imagine your website as a system of roads and cars like Google. If you believe that your home is at home and that the product is a freeway, you should be able to access it from any freeway exit in your Google home storage. One of the key features of Shopify is how you can operate your online store easily and quickly. However, this also means that people who visit their websites often do not think about the structure of their websites. Creating your navigation system in a simple and logical way not only improves your SEO but also improves your user interface.

SEO Tip # 4: Customize navigation in an appropriate model for SEO.

In this case, it may be the result of my products, or even reduced to another level, such as the size of the brand or the shoe. The goal is for your navigation system to be logical and Google to scan it easily. Google “Nike men black shoes” in the most logical way, something like at home -> Shoes -> For men -> Nike -> must find black. One of the most common problems of Shopify is that there are too many groups badly linked to the site. Keep your collections easily and directly connected to your homepage. This will reduce any SEO problem.

Problem with SEO # 5: my site is slow.

Here’s a clue: fast-loading sites tend to better evaluate search results. Although this is debated, it is undoubtedly a factor in Google’s ranking algorithm. However, the real impact of slow SEO is on the user interface. As users continue to visit your site and appear slow on the site, they will not return to your site or share their location with their friends. A slow site, a bad site for bad search engines, makes it a bad site. A way to verify the speed of your website with Google Page Speed Online. If you stay 5 seconds, Google is good for you. In some areas, you can reduce your download experience.

Tip 5: Delete the installed images and applications.

There are some quick things that can help you verify that you can slow down your website. These slight changes can improve the speed of your website: Improve your photos. Make sure they are as small as possible without compromising the quality of the image. Make sure that the applications you install do not slow down your site too much. Remove the inactive code, including line breaks and trailing spaces. Consider using another topic. There are many ways to slow down a subject, even if it is not perfect.