Employer in the marketing field was the most important aspect when the U.S. Bureau of Labor Statistics tallied the average annual salary for those with a marketing degree. When deriving its salary for marketers in sales management, the highest paying employer, professional and commercial equipment and supplies merchant wholesalers, paid over twice in average annual salary than that of the lowest paying employer, department stores. The median salaries were $125,130 and $54,560 respectively for relatively the same job.
The same agency also calculated the average annual salary for those with a marketing degree who went into management of advertising, public relations, and related services as $105,960. Breakdown of salaries for managers in advertising and promotions was $80,220, public relations had $89,430, and sales had an average annual salary of $97,260.
Certification can also be an important part of average annual pay for marketers. Professionals who can be certified include marketing directors or managers. They take more leadership roles in the workplace and are often tasked with leading up projects or even divisions. According to Payscale.com, the average annual pay for marketing managers is $59,125. Marketing directors can also do much better. When factoring salary, bonuses, profit sharing, and commission, average annual pay can range from about $50,000 to over $120,000, with the median yearly salary at $86,465.
Entry level positions predictably have lower average annual salaries. Someone with an associate’s or bachelor’s marketing degree can start out in a position such as marketing coordinator. Average annual salary for this career ranges from $33,168 to $44,892 but can increase by thousands when factoring in other bonuses. Other entry level positions include marketing assistant, marketing specialist, and marketing research analyst. The average annual pay for these jobs was $34,813, $44,794, and $47,594 respectively.