While browsing the web for some inspiration, I still notice that some people still don’t know how to do social media marketing right– in 2018. The microblogging platform Twitter has been around for several years, and though the platform has evolved– such as the announcement for expanding the character limit to be 280 characters for a tweet — marketers must evolve to meet the changing behaviors when using this platform.
Though there are pros and cons for using social media, one of the great things with our society is that we’ve moved past the “post what you had for dinner” phase– remember that? Social media has kept to its promise of being a thriving industry in itself, and it’s no wonder why more and more companies are flocking to the platform. When you go to Twitter to market your business, keep in mind these tips to keep your followers engaged.
Tips for Twitter Marketing
When marketing on Twitter, it’s important to remember who your audience is– make sure your marketing messages are on-point for your specific audience.
Social Search on Twitter
Though you will be delivering “tweets” to your audience, keep in mind that other people will likely be able to stumble upon your posts via results from social searches. Social search is the term used for when a user searches for a topic-of-interest (in the search bar on Twitter), and then is presented a search result of topics related to that topic. In the past, people have targeted this feature alone as a way to get organic (free!) traffic to their Twitter profile (or website).
To use this effectively, ensure your tweets resonate with your specific audience, but are also searchable in Twitter Search.
Use of Hashtags
When searching Twitter, the use of hashtags are of prime importance for your marketing in order to get more views to your tweet. Hashtags contain the “#” in front of the word (example: #example), and can provide more organic visitors to your site. When doing a hashtag aimed for social search in Twitter, keep in mind that you should aim for hashtags for words/phrases that are related to your tweet, though, aren’t the exact same syntax.
For example, if I was tweeting about a new pair of shoes and say the shoes were Air Jordans, if the tweet didn’t contain “shoes” already, I might add the “#shoes” hashtag along with “#footwear” to the tweet. Does that make sense?
Use of Marketing Automation
Of course, no one likes to be blasted with unwanted messages and there is a wrong and a right way to doing social media marketing automation. You should never aim to spam someone, though, there are tasteful ways to market your business with the use of social media marketing automation for Twitter.
For example, while searching for a moving company in LA, I came across this Twitter profile for Finale Movers. Though it appears there is some form of marketing automation going on, it’s still engaging and helps their moving company promote their business online– they have over 400 followers so it must be working!
The wrong way for Twitter automation is by @replying or spamming people. Nobody likes to be spammed. Consider marketing automation as a way to support your online marketing campaign, and you’ll be good to go!
These were just a few tips to make sure you’re headed in the right direction for your marketing this year! Let me know if you have any other ideas, by sending a note in the contact form.