Shopify SEO of your Shopify site is the most important aspect of your site’s marketing so to get your Shopify SEO dead on is very essential for growth of your business. That is why it’s important to avoid these seven common mistakes while doing SEO of your site.
1. Not Researching Keywords
Many people perform SEO without emphasizing keywords. If you don’t use appropriate keywords, then Shopify SEO isn’t going to take you anywhere. You have to choose keywords that are relevant and popular while doing Shopify SEO. There are lots of fantastic research tools available.
2. User Experience
No matter how good your Shopify SEO is and how much traffic you attract if your site’s user experience is not up to the mark then all you are going to provide to visitors is frustration. So make sure to keep the loading time for pages as low as you can. This can be done by optimizing your site.
3. Not Using All the Ways
While doing Shopify SEO many people don’t even try all the available ways. Shopify SEO is a multidimensional process. There are many ways to do that i.e. onsite SEO, backlinks, and guest articles on other sites.
4. Too Many Ads
This may not seem like a part of Shopify SEO but this may be more important than any other thing. Because one thing in this world is for sure “Nobody likes ads.” So too many ads can be disastrous to your site. Besides Google has decided to ban sites with too many ads so avoid it.
The Internet is a place where originality is a rare thing nowadays. So avoid plagiarism. If your content is original people are going to get attracted. It may not be immediate though. Also plagiarism can bring you legal foes.
6. Completely Depending on Google Adwords and Facebook for Marketing
Marketing is an important aspect of your Shopify SEO. Many of us know only two ways of marketing; one is Google Adwords and the other is Facebook. But there are many other ways, for instance, affiliate marketing. Make sure you try different methods.
7. Other Common Mistakes
Last but not the least, we make some very small but crucial mistakes like not optimizing the images on your sites, not having a logo for the site, having too many pop-ups, not emphasizing technical SEO, not submitting sitemaps to Google and other search engines. Make sure to avoid all of these mistakes. Something like your logo may seem like nothing but customers judge your site by your logo.
So these are some common mistakes everybody makes; these may not be all, but these are the most important.
Always keep one thing in your mind while doing Shopify SEO, SEO is not about the result it is about the process. You have to be patient because SEO doesn’t make your site popular overnight it takes time so don’t become impatient if SEO doesn’t give you results. Make sure you have a quality site and you are surely going to succeed.
If you know of other common mistakes when using Shopify SEO contact us and tell us about it. We value your feedback.