We get asked all the time, “What Types of Online Marketing Degrees and Online Marketing Certificates Exist?” Because the field of marketing is business-oriented, many of the online marketing degrees available are also business-focused. There are also loads of sub-specialties and certificates available in marketing. We have listed just some of them below.
- Online Associate of Arts in Marketing (Online A.A. in Marketing)
If looking to go into a business with a more artistic side, this is a good starting point or degree to choose. Specialties include fashion, design, finance, and more.
- Online Associate of Science in Marketing (Online A.A. in Marketing)
The difference between this degree and the above are that it requires more math and science and also carries specialties such as business, economics, and accounting.
- Online Bachelor of Science in Marketing (Online B.S. in Marketing)
This is one of the more common undergraduate degrees in marketing and takes four years to earn.
- Online Bachelor of Business Administration in Marketing (Online B.B.A. in Marketing)
The undergraduate equivalent of an M.B.A., this degree is rising in popularity and does not have to be taken solely in marketing.
- Online Master of Business Administration in Marketing
The M.B.A. has long been a standard of many business professionals and has many specialties, including those for marketing.
- Online Master of Science in Marketing (Online M.S. in Marketing)
This degree may not be as popular as the above but still takes about the same time to earn and gives a more scientific view of marketing.
- Online Doctorate in Marketing (Online Ph.D. in Marketing)
The most advanced of all degrees, marketing is also an area of study for the Ph.D. It is a common choice by those who want to teach or research marketing.
- Online Certificate in Marketing
Although not required to become a marketer, a certificate can be useful for learning new skills and enticing future employers.
Be sure to keep in mind that marketing is not a black and white area.
Jobs such as advertising, public relations, promotions, and sales all fall within the marketing realm.
- Advertising focuses on featuring the product or service being offered.
- Public relations often deal with the image of the company or organization and can include dealing with the media, non-profit organizations, and more.
- Promotions can include price setting and other devices used to entice buyers.
- Sales involve actually exchanging the product or service for an appropriate price and can often involve some kind of commission.
Regardless of which direction you choose, we hope you found this article helpful as your pursue your future in online marketing!