Introduction

Are you an online marketer or business owner? If “yes”, then you need the right tools. The problem with most people is choosing the right online marketing tools for their business. You have to create a balance between tools that only enable you to interact with customers and those which enhance marketing management. In this write-up, we are going to show you some online marketing tools you should be using already. Read on for more information.

1. Buzzsumo – Content Marketing

How would you like to know the content with the most “shares” in your industry? You can narrow down your search results to the content type in terms of blogs, infographics, photos, and videos. At its core, Buzzsumo is meant to enhance your content marketing efforts. To gain an advantage over the competition, you should take advantage of the “monitoring” and “influencers.” It will cost you at least $99 per month, but that should not be an issue. Your online marketing team will be able to come up with great headlines, search for trending subjects, and create viral content.

2. Buffer – Social Media

Updating your social media pages can be a big hassle, especially if you have to do it manually. Using Buffer, it is much easier to schedule LinkedIn, Facebook, Google+ or Twitter updates. This tool enables you to avoid repeating posts across social media pages. If you are looking for consistency and optimal timing for your social media posts, this is the tool to use. Although it will cost you at least $10 per month, it will save you a lot of time.

3. Ahrefs – SEO

As an online marketer, Ahrefs makes it easier for you to have a good understanding of SEO. Look at it in terms of tracking keyword performance, measuring social metrics, performing backlink analysis, analyzing content, exploring trending content, keyword research, and measuring keyword positions. That may sound like too much but it is the reason you need Ahrefs. This all-in-one SEO tool is what will make it possible for you to outrank the competitors. You will pay a minimum fee of $79 per month.

4. InfusionSoft – Email Marketing

Email marketing is an integral part of any online promotional efforts. If you are looking for a way to automate your online marketing campaigns, the $2,000 one-time setup fee should not be an issue. The biggest advantages with this tool are the high delivery rates. Besides, it will save you loads of time in your email marketing efforts.

5. CoSchedule – Marketing Schedule

Are you looking for a way to schedule your marketing campaigns and plan content? If “yes” then CoSchedule is what you need. Haphazard create of content and making of updates will not help your online marketing efforts. By integrating with Google Docs, WordPress, Evernote, and Chrome, this tools helps to streamline the whole process. A single user will pay a low of $15 per month.

Conclusion

As a business owner and marketer, you need these tools to succeed in your efforts. You could be doing well without them but you will be more effective with these tools. The better the tools you have, the better your online marketing efforts will be. In the end, you will realize greater ROI.

I’m sure there are other tools that people use, let me know any tools I missed.