3 Tips for Twitter Marketing in 2018

While browsing the web for some inspiration, I still notice that some people still don’t know how to do social media marketing right– in 2018.  The microblogging platform Twitter has been around for several years, and though the platform has evolved– such as the announcement for expanding the character limit to be 280 characters for a tweet — marketers must evolve to meet the changing behaviors when using this platform.

Though there are pros and cons for using social media, one of the great things with our society is that we’ve moved past the “post what you had for dinner” phase– remember that?  Social media has kept to its promise of being a thriving industry in itself, and it’s no wonder why more and more companies are flocking to the platform.  When you go to Twitter to market your business, keep in mind these tips to keep your followers engaged.

Tips for Twitter Marketing

When marketing on Twitter, it’s important to remember who your audience is– make sure your marketing messages are on-point for your specific audience.

Social Search on Twitter

Though you will be delivering “tweets” to your audience, keep in mind that other people will likely be able to stumble upon your posts via results from social searches.  Social search is the term used for when a user searches for a topic-of-interest (in the search bar on Twitter), and then is presented a search result of topics related to that topic.  In the past, people have targeted this feature alone as a way to get organic (free!) traffic to their Twitter profile (or website).

To use this effectively, ensure your tweets resonate with your specific audience, but are also searchable in Twitter Search.

Use of Hashtags

When searching Twitter, the use of hashtags are of prime importance for your marketing in order to get more views to your tweet.  Hashtags contain the “#” in front of the word (example: #example), and can provide more organic visitors to your site.  When doing a hashtag aimed for social search in Twitter, keep in mind that you should aim for hashtags for words/phrases that are related to your tweet, though, aren’t the exact same syntax.

For example, if I was tweeting about a new pair of shoes and say the shoes were Air Jordans, if the tweet didn’t contain “shoes” already, I might add the “#shoes” hashtag along with “#footwear” to the tweet.  Does that make sense?

Use of Marketing Automation

Of course, no one likes to be blasted with unwanted messages and there is a wrong and a right way to doing social media marketing automation.  You should never aim to spam someone, though, there are tasteful ways to market your business with the use of social media marketing automation for Twitter.

For example, while searching for a moving company in LA, I came across this Twitter profile for Finale Movers.  Though it appears there is some form of marketing automation going on, it’s still engaging and helps their moving company promote their business online– they have over 400 followers so it must be working!

The wrong way for Twitter automation is by @replying or spamming people.  Nobody likes to be spammed.  Consider marketing automation as a way to support your online marketing campaign, and you’ll be good to go!

In conclusion

These were just a few tips to make sure you’re headed in the right direction for your marketing this year!  Let me know if you have any other ideas, by sending a note in the contact form.

Marketing in 2018 – Why So Many More Opportunities This Year

Online marketing is continuing to grow year after year. More traditional businesses are beginning to see how they can get more exposure and better spend their marketing dollars. Some traditional businesses like auto repair specialists, hairstylists, and painters had customers long before the internet and have held back when it comes to marketing online. They want to use the marketing methods they’ve always used because they’ve always brought in customers, right?

The shift they are beginning to see is that less and less people are driving around looking for an auto repair shop, hairstylist, or painter. They either search in Google for the best company are around their area, use personal assistants like Siri or Alexa, or go on sites like Angie’s List to find which companies are highly rated. While those traditional businesses can still perform their service they are now competing with other lesser known companies that are more visible to potential customers on search engines and have better online reviews. Traditional companies now have to compete with companies that weren’t their competitors ten years ago.

So fortunately there is a procedure for ranking higher than your competitors so that you get noticed more than your competitors. After all, who actually looks on the second page of Google’s search results? The keys to success are content, links, and keywords. Content means media, like photos, videos, and articles. Links to your site represent that others have trust in your site, and keywords are how potentially customers will find your site.

Content is king. I’m sure you’ve heard this before. Content is one criteria that Google uses to determine how to rank sites against one another. Google wants to present sites to the users that are trustworthy and relevant. One way to beat your competitor is to have more content, that means more relevant pictures, longer informational articles and more videos. If an article is longer it’s considered more relevant and will rank higher than shorter articles. Typically 500 to 750 words is considered a minimum amount of words for an article.

The next criteria is links. You want as many websites relevant to your site to put your website’s url on their website. When they put your website’s url on their website it’s called a backlink. When a website gives your website a backlink it’s considered a vote of trust. Google considers websites that have more backlinks to have more trust and therefore will present those websites to their users as trusted sources.

The final criteria is keywords. You should be familiar with these. These are the words or phrases you input in a search engine to find what you’re looking for. Because search engine users rarely search the second page of Google it’s important to determine what keywords your website should rank for. Be particular and very focused because there may be lots of competition for the keywords you choose so you have to be able to differentiate your website from everyone elses.

So here were my thoughts on online marketing. It’s worth the time now to market your business online because things will continually change and the traditional companies won’t survive if they aren’t diversified.

For more ideas on marketing your business with online marketing and SEO, I’d recommend you check out taking an internet marketing course.

Thoughts on Marketing Your Business Effectively

Today we’re talking about how to market your business effectively. A lot of people have this sort of thing that they think that they’re “doing this marketing”, but we want to teach you how to actually market effectively.  Alright so if you’re in a business, you need to listen up!

If you look at any of the Facebook groups, you’ll see what bad marketing in is.  So now the question is: what is real marketing how do you do it?

Keep in mind, there is a very tiny percentage of people who are ready to buy right away.  Nowadays, everyone is a researcher and they want to find out information before they go ahead and buy so what are you supposed to be doing at the moment?  Well, if they’re looking for information, you should be on the other end giving that information.

Know your target market: what are they looking for, what questions are they asking, what are they struggling with, what do they want you to provide that for them?  You want to deliver them with value so you can educate them while you want to brand yourself.

Think about this: let’s say that you’re trying to promote your network marketing business right. Do you think that people respond to join this opportunity, “Make $10000 a week with a one dollar lesson” or a blog post that says, “Four things you should know before you get involved in network marketing”?  Which one would somebody respond to?

You Choose:

  1. Join this program and make $50000
  2. Four things you should know before you start a home based business
  3. Four things you should know before you start with a marketing program
  4. Four things you should know before you start going to flee market
  5. How to pick a good network marketing company
  6. How to pick a good affiliate marketing company
  7. Join this opportunity for only a dollar — people are making hundreds of thousands of dollars this week!
  8. None of the above

You know the problem with that if you’re a normal minded person you must feel like “this is a scam” or  “something is up with that” (because it seems fishy).  When people see that, they automatically leave.  They keep scrolling. You must stop being the type of person that people are running from and be the person that people are running to because they know that you are going to provide a solution for their problems.

Think of it like this– if it was you and you were on the computer and you saw a pitch like: put a penny down to make $10000– would you go for that?  So why do you think that if you do it someone will actually come to you? It doesn’t work.  That is not marketing– that is spamming.

While everybody’s trying to get the tiny percentage of people– the tiny percentage of people who are ready to buy right now– if you focus on the people who are in research mode and then go through you to the information provided later on (when they’re ready to buy), you’ll do way better.

Learn about our other marketing ideas here!