Top Tips for Digital Marketing in 2018

Do you want more customers and sales for your small business? Are you doing enough online? There are an infinite number of reasons as to why digital marketing is important today, but I’m just going to go over a few of them. Specifically, digital marketing is cheaper than traditional marketing, it levels the playing field for small businesses, and it’s where everyone’s attention is today.

Importance of Having a Professional, Highly Attractive Website

It’s very important to have a highly attractive, professional website that is converting your visitors. You really need to make sure that your website is doing its job. It’s essentially your home base for all of your digital marketing efforts, everything is going to lead back to there. You have to make sure that when people are on your website, they’re taking action. They’re either buying a product, signing up for newsletter, emailing you– whatever it is, you need to make sure everything on your website leads them to that purpose. Whether it be through the written copy or through the images, everything needs to have a purpose and lead them to convert.

Building Your Site For Search Engines

It is very important to be present and rank high on Google. You have to make sure that when your website is being built, all of the pages are being optimized for search engines. Whether you’re designing your own website or having someone else do it, you need to make sure that every page is being optimized for search engines. You have to add the keywords and do all the traditional SEO tasks that promote your website content. Unfortunately that’s not enough anymore. This used to be the extent of digital marketing. If you had a great website and you did your search engine optimization, that was all you needed to do. Today that’s not the case anymore. Google ranks websites not only based on SEO, but also on how active you are on social media and how often you’re posting content to your website.

In addition, search engines like to boost websites that are trusted.  In the past, you could simply buy a bunch of low-quality backlinks to your site, but this isn’t the case anymore.  Today, you still need backlinks to rank high in search engine results pages (SERPs), but you need to formulate a strategy for gaining only high-quality, industry-relevant sites in order to get a boost in the search results.  All companies who are serious about ranking high in SERPs need to implement their own strategy, and that’s why some companies opt to outsource link building to an outside agency for this very reason.

Increasing Your Presence On Social Media

Next is building your presence and following on social media. Although Google is still the king of online searches more and more people are using Instagram, Facebook and all the other social media platforms to search for local businesses. When they find the business they’re looking for they use the number of followers and engagement of that business as social proof. They’re essentially making a decision on you based on how many followers you have, how many likes you get, and how many comments you get as a way of basically legitimizing you as a business. You have to make sure that you’re building a social media following not just to rank higher in Google but also for when people do find you they see that you’re legitimate and they see you in a better light.

Continuously Putting Out New and Engaging Content

The next step is to create content on social media. It’s not enough to just have a lot of followers and be present on a few social media platforms– you have to continually put out new and interesting content. You have to continually engage with your followers by creating videos, articles, and blog posts. Whatever it is, you just have to put it out continuously because like I said, Google ranks websites higher based on how active they are on social media along with everything else. That’s not the only reason for creating content, the most important reason is to drive traffic back to your website. Create content such as videos, articles, blog posts will increase your engagement and hopefully get people to click the link in your bio to take them back to your website so they can see what you’re all about. Because you invested in your website from the start, those visitors will hopefully convert into a customer or sale.

Supplementing with Paid Advertising

Sometimes the organic social media efforts we put out aren’t enough so we have to supplement that with digital advertising. Which brings me to my next tip: use social media and digital advertising platforms. This could be done by taking a piece of content and paying to amplify it across Facebook, Instagram, or YouTube or using a Pay Per Click platform such as Google Adwords. You should be using some form of advertisement to supplement the traffic on your website to bring more and more people back.

One interesting thing you can do is installing a tracking code on your website so that you can retarget the people that visit your website later on a social media platform. This greatly focuses your ad spending dollars because it takes several interactions before someone converts into a customer or a lead, and having this code installed on your website allows you to create that second, third, fourth, fifth interaction all through the ads on Facebook, LinkedIn or other platforms.

So there you have it! Make sure you follow these steps and you can really succeed with your digital marketing. Let me know if you have other digital marketing ideas and good luck!

Ways to Improve your Facebook Marketing Campaign

If you have a Facebook business page chances are you’re feeling a little bit frustrated by how many of your followers you’re actually able to reach with each of your posts. For the last few years Facebook has been constantly adjusting their algorithms and getting business pages a smaller and smaller reach. Even if you have thousands of followers your post is probably only being shown to a few hundred of them. In fact, most business pages are only able to reach about 5 to 10%, at most, of their followers organically, but don’t worry because in today’s article I’m going to be sharing with you three different ways that you can beat Facebook’s algorithm, reach your audience, grow your following and actually start getting customers from Facebook. H

I’m an online marketing strategist. I help companies grow their audience reach new customers and actually make more sales. In today’s article we’re talking about three different ways that you can beat Facebook’s algorithm,

The first way is by taking advantage of Facebook groups. Now you have no idea how much money marketers would have been willing to pay 20 years ago to have access to Facebook groups. Facebook groups are an incredible opportunity. In the past business people would travel to networking events such as tradeshows to try to connect with potential customers. They would meet dozens, maybe a few hundred people and most of them won’t be in their target audience. They would hope to walk away with a couple key leads, but that wasn’t even guarantee, but Facebook groups changde all this. Now you can sit in your living room and join a group that is in your exact needs or full of your exact target clients. What’s more after you connect with these people in the groups and you start discussions with them and get to know them you actually already have their contact information because you can just send them a message on Facebook to follow up. That is an amazing opportunity that we did not have in the past. You should definitely be taking advantage of that to reach new customers and to be able to listen to your audience and hear about what their pain points are and what they’re looking for.

The second way that you can beat Facebook’s algorithm and get your content in front of more people so that you can grow your audience is by sharing content and creating content that has the characteristics that viral content does. Some pics of content are a lot more likely to become viral. Marketers have studied what makes content viral and they found some key elements such as content that sparks people’s emotions, makes them feel especially happy or sad, or people find funny. There are certain types of content that really trigger people to take action and make people want to share that content with their friends. When you create content like that and you post it you’re going to get a much bigger reach because you’re not just going to reach the people that your page normally would reach, but you also reach the audience as the people who see it and then choose to share it. Also I wanted to say that if you choose to invest in advertising such as by running Facebook ads and you’re doing it with this viral type of content then you’re going to get a lot more bang for your buck because you’ll reach a lot more people than those who you are specifically paying to reach every time your post gets shared you’ll reach even more people without having to pay anything more.

The third way to beat Facebook’s algorithm is to use Facebook ads for free, effectively at least. What I mean by this is if you are a business and you are selling something and you want to grow your audience you can run Facebook ads and if your funnel is constructed well then you can be making sales for every ad that you put up. This is actually an investment not an expense. A lot of people are hesitant to buy Facebook ads because they think that I don’t have enough money or I don’t have extra money to spend at least. Or they’re just being careful and they don’t waste their money, but really Facebook ads are an investment because you are making sales when you run ads so if you’re running an ad for people to join your email list and then once they’re on your email list you are marketing a product to them then you’re going to be making a return on your investment. If you spend $100 on Facebook ads hopefully you can sell enough product to make $200 back so you’re growing your audience while you’re making sales effectively getting to use Facebook ads for free. You’re growing your audience for free. This is an amazing way to beat Facebook’s algorithm because you can put your post in front of as many people as you want while making a profit at the same time. don’t let the opportunity slip by because that is amazing.

Just to recap the three ways that you can be Facebook’s algorithm are using Facebook groups to their ultimate advantage, connecting with your customers to be sure to share all content so that your reach is increased and by utilizing ads so that you get free advertising and grow your audience that helps you make more sales.

I hope you found this article helpful and I am interested to know which of these different strategies you may already use or which one you’re going to try in the future to reach your audience better on Facebook. Shoot me an email if you have more strategies.