What Experience is Required to be an Online Marketing Specialist?

An online marketing specialist is also known as a digital marketing specialist. They are hired in the company’s marketing team to identify a target market, create brand image, create and maintain campaigns for Internet users and digital technologies.

Role of a Marketing Specialist

Marketing specialists should be able to initiate effective online campaigns and also transform Company goals into effective online campaigns. They should have the capability of increasing brand awareness and promote company products and services through technology without following the traditional marketing channels. They also use online platforms to acquire feedback from customers about their products and communicate to the company where customers need want product improvements. Online Marketing specialists are skilled at evaluating the needs of their consumer market and it is their role to identify knowledge about consumer trends and demands.

Requirements for a Good Marketing Specialist

A good marketing specialist should have thorough information on their company’s products. This serves to ensure they are in a position to give more information on clients’ requests. They should have basics in marketing and as much information as what’s given to the whole marketing team. They should also be excellent communicators and fluent in the language of their customers. As an online marketing specialist one should have knowledge in certain areas like search engine optimization, pay per search optimization, social media (Facebook, Instagram, Twitter) and various shopping platforms. A good online marketing specialist should have basic design skills, for example Photoshop since not all content must be in words. A simple sketch could save a thousand words. A good online marketing specialist should also be a good listener. Online marketing provides opportunities for its specialists to listen to customers and clients through social media and analytical tools.

Listen to Problems and Create Solutions

A good marketer should be able to listen to consumers thoughts and rectify where necessary. An online marketer should be able to prove they are self motivated, continuously learning, and always testing their hypotheses. Digital marketing is constantly changing and showing new trends so a good online marketer should always be even-headed during stressful moments as deadlines are being met.

Be a Great Team Member and Understand Business

Online marketers should have examples of how they are very collaborative. This kind of attitude is a good first step and the right approach can build and earn opportunities with the rest of the team members and make the experience easy. A good online marketer should be able to show they are business minded and that they understand how a business works and understand the relationship between marketing and other departments of the business like sales and finance.

Possess Analytical Skills and Convert Leads

An online marketer should have traits of a good researcher, they should be able to get data to solve both business or marketing problems. After getting the data from research, they should have the capability to make sense of the data before them. Good online marketers should possess data analytical skills. Last and not least, an online marketer should have great sales skills. They should be able to engage prospects and convert them into sales opportunities with the minimal amount of team interaction.

What types of skills do you think are required for an Online Marketing Specialist, drop us a line and tell us about it.

Online Marketing Versus Traditional Marketing


Marketing is an essential part of any company. In this generation, most people are relying on online transactions. However, there is a large number of people who are not conversant with the internet. This makes it difficult for companies to decide between online marketing and traditional marketing. Online marketing, also known as digital marketing, refers to the strategy used to bring awareness and build the reputation of a company on an online platform, for example, email and social media marketing. Traditional marketing refers to the conventional methods used in marketing since marketing and business came into existence such as newspapers and radios. This article outlines how online marketing is different from traditional marketing.

Online Marketing Is More Cost Effective than Traditional Marketing

Online marketing is cost-effective. Even though online ads can be quite costly, traditional methods have proven to be more expensive. Printing materials such as newspapers, magazines, and flyers incur a lot of money. Online marketing yields quick real-time results as compared to traditional marketing where one has to wait for a while before getting actual results.

Digital tools show the number of customer views, the rate of product conversation, and product acceptance and competition. Space and advertisement frequency in traditional marketing is limited. This is not the case for online marketing where a business can own an entire website or social media account where it can promote its products and ads. This helps in the consistent development of your brand image.

Online Advertisements Are Non-Intrusive

Advertisements and commercials featured in newspapers and televisions often go ignored because of intrusiveness and lack of interest. However, in online marketing, customers can choose which ads to view, and entrepreneurs have the opportunity to select the target audience for their ads. This makes ads non-intrusiveness and less annoying.

Traditional Advertisements Limit Audience Interaction

Online ads have more significant exposure in comparison to traditional marketing. Online platforms have a large audience with people from all over the world. Entrepreneurs have the opportunity to interact with the audience and get feedback on your brand and products. Conventional methods do not allow interaction with the audience unless through the use of a PR team. Online marketing gets your business instant publicity. It allows even the small and start-up businesses to expand the presence of their brand and manage their marketing and advertisement front.

Online Marketing Can Be Easily Tracked with Tools

Traditional marketing renders the small and start-up businesses at a disadvantage. Lastly, online marketing has easy analytics. It makes marketing efforts much quick and easy. The entrepreneur can quickly determine the strategies that are working for their business through Google Analytics, bounce rate, profit, inbound traffic, conversion rate, and the general trend. These methods increase the chances of acquiring desirable results.


The online versus traditional marketing clash is mainly in favor of online marketing. Nevertheless, the two marketing strategies cannot work without each other. Conventional marketing methods help support online marketing efforts. We require hardcopy materials such as brochures to strengthen the relationship with interested contacts. Therefore, it is advisable to use a multi-channel approach, rather than the all or nothing approach, to merge the benefits of paper with the accessibility and convenience of digital tools.

Do you have other reasons why traditional marketing is inferior to online marketing. We would be glad to hear from you!

Here Are Some Online Marketing Tools That You Should Be Using Right Now


Are you an online marketer or business owner? If “yes”, then you need the right tools. The problem with most people is choosing the right online marketing tools for their business. You have to create a balance between tools that only enable you to interact with customers and those which enhance marketing management. In this write-up, we are going to show you some online marketing tools you should be using already. Read on for more information.

1. Buzzsumo – Content Marketing

How would you like to know the content with the most “shares” in your industry? You can narrow down your search results to the content type in terms of blogs, infographics, photos, and videos. At its core, Buzzsumo is meant to enhance your content marketing efforts. To gain an advantage over the competition, you should take advantage of the “monitoring” and “influencers.” It will cost you at least $99 per month, but that should not be an issue. Your online marketing team will be able to come up with great headlines, search for trending subjects, and create viral content.

2. Buffer – Social Media

Updating your social media pages can be a big hassle, especially if you have to do it manually. Using Buffer, it is much easier to schedule LinkedIn, Facebook, Google+ or Twitter updates. This tool enables you to avoid repeating posts across social media pages. If you are looking for consistency and optimal timing for your social media posts, this is the tool to use. Although it will cost you at least $10 per month, it will save you a lot of time.

3. Ahrefs – SEO

As an online marketer, Ahrefs makes it easier for you to have a good understanding of SEO. Look at it in terms of tracking keyword performance, measuring social metrics, performing backlink analysis, analyzing content, exploring trending content, keyword research, and measuring keyword positions. That may sound like too much but it is the reason you need Ahrefs. This all-in-one SEO tool is what will make it possible for you to outrank the competitors. You will pay a minimum fee of $79 per month.

4. InfusionSoft – Email Marketing

Email marketing is an integral part of any online promotional efforts. If you are looking for a way to automate your online marketing campaigns, the $2,000 one-time setup fee should not be an issue. The biggest advantages with this tool are the high delivery rates. Besides, it will save you loads of time in your email marketing efforts.

5. CoSchedule – Marketing Schedule

Are you looking for a way to schedule your marketing campaigns and plan content? If “yes” then CoSchedule is what you need. Haphazard create of content and making of updates will not help your online marketing efforts. By integrating with Google Docs, WordPress, Evernote, and Chrome, this tools helps to streamline the whole process. A single user will pay a low of $15 per month.


As a business owner and marketer, you need these tools to succeed in your efforts. You could be doing well without them but you will be more effective with these tools. The better the tools you have, the better your online marketing efforts will be. In the end, you will realize greater ROI.

I’m sure there are other tools that people use, let me know any tools I missed.

Seven Common Mistakes Everyone Makes In Using Shopify SEO Apps

Shopify SEO of your Shopify site is the most important aspect of your site’s marketing so to get your Shopify SEO dead on is very essential for growth of your business. That is why it’s important to avoid these seven common mistakes while doing SEO of your site.

1. Not Researching Keywords

Many people perform SEO without emphasizing keywords. If you don’t use appropriate keywords, then Shopify SEO isn’t going to take you anywhere. You have to choose keywords that are relevant and popular while doing Shopify SEO. There are lots of fantastic research tools available.

2. User Experience

No matter how good your Shopify SEO is and how much traffic you attract if your site’s user experience is not up to the mark then all you are going to provide to visitors is frustration. So make sure to keep the loading time for pages as low as you can. This can be done by optimizing your site.

3. Not Using All the Ways

While doing Shopify SEO many people don’t even try all the available ways. Shopify SEO is a multidimensional process. There are many ways to do that i.e. onsite SEO, backlinks, and guest articles on other sites.

4. Too Many Ads

This may not seem like a part of Shopify SEO but this may be more important than any other thing. Because one thing in this world is for sure “Nobody likes ads.” So too many ads can be disastrous to your site. Besides Google has decided to ban sites with too many ads so avoid it.

5. Plagiarism

The Internet is a place where originality is a rare thing nowadays. So avoid plagiarism. If your content is original people are going to get attracted. It may not be immediate though. Also plagiarism can bring you legal foes.

6. Completely Depending on Google Adwords and Facebook for Marketing

Marketing is an important aspect of your Shopify SEO. Many of us know only two ways of marketing; one is Google Adwords and the other is Facebook. But there are many other ways, for instance, affiliate marketing. Make sure you try different methods.

7. Other Common Mistakes

Last but not the least, we make some very small but crucial mistakes like not optimizing the images on your sites, not having a logo for the site, having too many pop-ups, not emphasizing technical SEO, not submitting sitemaps to Google and other search engines. Make sure to avoid all of these mistakes. Something like your logo may seem like nothing but customers judge your site by your logo.


So these are some common mistakes everybody makes; these may not be all, but these are the most important.

Always keep one thing in your mind while doing Shopify SEO, SEO is not about the result it is about the process. You have to be patient because SEO doesn’t make your site popular overnight it takes time so don’t become impatient if SEO doesn’t give you results. Make sure you have a quality site and you are surely going to succeed.

If you know of other common mistakes when using Shopify SEO contact us and tell us about it. We value your feedback.

Internet Marketing Trends

The Internet has greatly changed how businesses operate. It has influenced the way they market their products and services. Digital marketers have to be prepared to incorporate these trends in their marketing. There has also been a rise in online businesses. These definitely require Internet marketing solutions. Every business has to invest more on the marketing strategies. It’s the heart of every business. It helps drive traffic, leads and sales.

Affiliate Marketing

This type of marketing is mainly based on referrals. The business owner hires active online entities and pays on commission. When the referrals made by an affiliate result to purchases, a commission is paid. Wide use of smartphones has increased the use of this type of marketing. Affiliate marketing is cheap compared to other forms of advertising like billboards. Since it’s performance-based a business owner pays for what has benefited from. You can easily know if it brought new customers.

Social Media Marketing

Social media platforms like Facebook, Twitter, Instagram and Linkln have been widely used in Internet marketing. These platforms host a large number of people from across the globe. It’s therefore easy for business to interact with several potential customers.

These social media platforms double as branding avenues. This is an added advantage to the business. Entrepreneurs can create Facebook ads or add videos. Facebook users will have access to the business posts and can give their comments. It’s also a good way to improve customer satisfaction.

Marketing Automation

This is a type of Internet marketing that involves the use of robots and artificial intelligence (Al). Marketers have the advantage to automate tasks and events that happen at a certain time. It’s effective when used in email marketing and social networking.

Examples of marketing automation include automatic responses to customer enquiries and automatic posting on social media. It encourages quick response to consumer questions.

Influencer Marketing

Social media users who have a large following are used to market the business. They interact with business owners and agree on the set goals. These influencers are provided with information about the company. They in turn craft them in an attractive manner so that other social media users can be interested.

Video Marketing

Social media platforms such as Facebook, Twitter, Instagram and Snapchat allow video marketing content. Most business have chosen this approach because videos are more attractive. Videos are eye-catching and users feel called to click on them. They also leave a lasting impression in the minds of target audience. This is a great way to brand your business. Search engine optimization (SEO) SEO is an Internet marketing technique that help your website to rank high in the first page. It involves page and off-page optimization. It directs traffic to your website helping you to reach out to many people. Websites with good keyword density and meta keywords benefit from SEO. Their websites are friendly to search engines and can be easily seen. Their visibility is high. SEO marketing is very cheap and effective since it enables your website to rank high. When used wisely your website gains advantage over your competitors.’ If you are looking to improve the Internet marketing of your business, consider these approaches discussed. They are all pocket friendly and have proven more effective.

Effective Techniques to Solve Shopify SEO Problems

In this case, it may be the result of my products, or it may even be reduced to another level, such as the size of the brand or shoe. The goal is that your navigation system is logical and Google scans it easily. Google should be able to find the most logical way in “Nike Male Black Shoes”, something like the head -> Shoes -> for Men -> Nike -> Black.

One of the most common problems Shopify faces is that too many groups have a troubled relationship with the site. Keep your collections easily and directly connected to your homepage. This will reduce any Shopify SEO Problems you can come across. Problem with SEO # 1: I do not know what my problem with SEO is!

Here’s the simple question: “If you do not know what it is, how do you solve your search engine optimization problems?” Now you can tell yourself that I do not know who you are, so I’m reading this article. But I cannot tell you everything. I can only guess what your problems are. Each page will have its own problems.

Do not waste the time and effort to search your data and find problems with your websites, and you will not get the SEO you need. Which is the best tool to dive into your Shopify SEO? Google Webmaster Tools

SEO Tip # 1: Upload Google Webmaster Tools to Shopify

Google Webmaster Tools is a collection of useful tools that you can use when trying Shopify to get SEO problems. You can review your website and tell you what Google sees, including potential bugs and SEO issues.

Two of the most useful tools for describing SEO issues in your business is “Browsing” and “HTML Extensions.” Crawl errors inform you of any errors Google detects when crawling your site. This includes 404 unresponsive pages, which can have large gaps that are missing in the traffic and just cannot be redirected. HTML extensions show the duplicate content of Google (as mentioned below) with SEO Shopify. A more detailed article on setting up Google Webmaster Tools. The process is very simple though.

Go to www.google.com/webmasters and create an account.

Once you’re signed in, click the red Add Location button and enter the URL of your electronic business. Now switch to the tab “Alternative Forms” and click on “HTML”. You need to copy the meta tag icon and you should present an example of this screen and symbol.

Well, here comes the “SEO Party” part of the “Shopify SEO Tip” piece.

You can add your meta tag after the  tag in the liquid. Theme file. You must find it in the Properties -> Form Editor area. After adding, you may need to clear the cache and re-visit the webshop. Now you must confirm your identity. SEO Issue # 2: Shopify has many duplicate title tags in my shop

The loading time of Google Webmaster Tools takes a while longer. Have you looked at the HTML extensions toolbar? How many duplicate title tags are there? Duplicate address labels must be present in the Search View section of the following pane – “HTML Extensions”.

SEO Tip 2: tag rel = “canonical” – your friend.

Rel = “canonical” does not look like a simple concept at first glance, but its purpose is very simple. When Google searches for an online store, two pages with the same name appear on the page. With the tag mingle = “Canon” Google can accept these pages as the start page and thus as “juice”. SEO “. To add a rel = “canonical” tag to your website, you must point to the liquid. Theme file to which you have added a webmaster tag. You must add this line of code before the </Head> tag:

<link rel = “canonical” href=”{{canonical_url}}”/>

SEO problem # 3: all shopify metadata are the same.

If you have very descriptive definitions, you must first try n. 2 previous. Did you add a rel = “canonical” tag today? If not, do it. If you already have this ethic, your problem may be different. The duplicate content is really a nightmare for the search engines. Duplicate meta descriptions can be as bad as duplicate names. So, if you have more than one recurring definition, what should you do after adding the rel = “canonical” tag?

SEO Advice # 3: Do not use the manufacturer’s description, write the unique information about your product.

One of the problems faced by Shopify users when creating product descriptions is to create a standard description, copy and paste, or use the description of an author. When you copy and paste product information, the solution is simple: do not do it. You should spend some time writing an adequate description of the user’s call. What are you looking for to find this product? Write it in the description. Now you may think that using the manufacturer’s description is enough, but it is not. This is number 4 on the Shopify Do not Do list. Yes, it is difficult to create unique product descriptions for each product sold. Possibly, this is what consumes the most time for your business. But that is very important. Think of Product Information Manager if you are really connected to the times. With the Product Information Manager, you can edit and improve your data. For that reason, if you want to expand to Amazon or eBay, all your explanations are ready.

Problem # 4 with SEO: Shopify is a disaster.

This can be a difficult problem to tell you. However, this can certainly be a problem. Imagine your website as a system of roads and cars like Google. If you believe that your home is at home and that the product is a freeway, you should be able to access it from any freeway exit in your Google home storage. One of the key features of Shopify is how you can operate your online store easily and quickly. However, this also means that people who visit their websites often do not think about the structure of their websites. Creating your navigation system in a simple and logical way not only improves your SEO but also improves your user interface.

SEO Tip # 4: Customize navigation in an appropriate model for SEO.

In this case, it may be the result of my products, or even reduced to another level, such as the size of the brand or the shoe. The goal is for your navigation system to be logical and Google to scan it easily. Google “Nike men black shoes” in the most logical way, something like at home -> Shoes -> For men -> Nike -> must find black. One of the most common problems of Shopify is that there are too many groups badly linked to the site. Keep your collections easily and directly connected to your homepage. This will reduce any SEO problem.

Problem with SEO # 5: my site is slow.

Here’s a clue: fast-loading sites tend to better evaluate search results. Although this is debated, it is undoubtedly a factor in Google’s ranking algorithm. However, the real impact of slow SEO is on the user interface. As users continue to visit your site and appear slow on the site, they will not return to your site or share their location with their friends. A slow site, a bad site for bad search engines, makes it a bad site. A way to verify the speed of your website with Google Page Speed Online. If you stay 5 seconds, Google is good for you. In some areas, you can reduce your download experience.

Tip 5: Delete the installed images and applications.

There are some quick things that can help you verify that you can slow down your website. These slight changes can improve the speed of your website: Improve your photos. Make sure they are as small as possible without compromising the quality of the image. Make sure that the applications you install do not slow down your site too much. Remove the inactive code, including line breaks and trailing spaces. Consider using another topic. There are many ways to slow down a subject, even if it is not perfect.

7 Benefits of Marketing and Digital Intelligence Course

Marketing is a discipline that is constantly evolving and therefore if you want to succeed in the profession, you must always be aware of the main news and best practices in the market. And one of the best ways to do this is by investing in a Marketing and Digital Intelligence course. In addition to providing all the theoretical and practical knowledge about the profession, such a course may offer a number of benefits to the marketer. Here we show you 9 benefits that you can enjoy while taking a Digital Marketing and Intelligence course.

1. Stand out in the labor market

One of the greatest benefits of investing in a Digital Marketing and Intelligence course is the chance for you to excel in the job market. In addition to being a nice addition to your professional resume, on a course like this, you can get new job opportunities and even better salaries in your organization. And that’s not all: a course in digital marketing can help you get out of your comfort zone and expand your network of contacts, which can help you advance your professional career.

2 Be prepared to do a complete market analysis

A Digital Marketing and Intelligence course can give you the knowledge you need to conduct a thorough market analysis, help you better understand your direct and indirect competitors, as well as all the opportunities that can be explored by your business. In addition, developing the knowledge that can help you anticipate any changes in the economy and the behavior of your consumers is essential to the success of any business. Ultimately, this knowledge can help you develop more effective strategies for your business, reducing the flaws and errors that can hinder its execution. With an effective marketing analysis, you will have a broader view of your business, ensuring the achievement of the results of your organization.

3. Know the main marketing tools

Managing a marketing strategy is not an easy task. In addition to being concerned with the development of ideas and new promotional strategies, it is necessary to guarantee the execution of the tasks. Another benefit of doing a course in Marketing and Digital Intelligence is the contact with various marketing tools able to help you in the day to day. You can delegate automation tools for tasks such as sending your email campaigns, posting to your profiles on social networks and even nurturing your leads. This will give you more time to develop your promotional strategies.

4. Know the main marketing trends

Digital marketing is a strategy that is directly associated with technological innovations and changes in society’s behavior. Therefore, it is very important that the marketer is aware of the main trends In the market, seeking inspiration to create strategies that can attract the attention of their customers. In a course of Marketing and Digital intelligence, one has contact with innovative strategies and the case study of companies that dictate the market, receiving insights that can make all the difference in the success of its organization.

5. Your company can sell much more

Many companies invest in digital marketing for a very simple reason: this is a strategy that when applied well can help increase sales significantly, reaching customers who would hardly be impacted by traditional marketing strategies. By studying marketing and digital intelligence, you come into contact with various techniques and strategies that can increase the visibility of you company, generating new business opportunities and thus increasing your sales. Among these strategies, there are those capable of improving the lead generation of your company and thus increase the profits of your organization.

6. Develop your leadership skills

In addition to deepening your knowledge in digital marketing, a course like this can help you develop your social skills like team management and strategic thinking, for example. These skills can be very useful in a marketer’s career, helping you manage teams and solve problems that may arise in the day-to-day business. By developing the qualities of a leader, you can help your team achieve the goals of you organization.

7. Improve your company’s relationship with your customers

Contrary to what many people think, digital marketing is not only efficient to increase sales for you company. This marketing strategy can also be used to improve relationships with your organization’s current customers, making them feel closer to your business, which increases your loyalty. In a digital marketing course, you can acquire the knowledge you need to use the digital tools that bring your business closer to your customers, making them feel more identified with your brand.

Why I enjoy online marketing

Online marketing is a way of making goods and services available by advertising or marketing which involves using of the internet to deliver promotional marketing messages to possible consumers.

Why i Enjoy Online Marketing

You Can Work Anywhere. This makes online marketing really comfortable and kind of portable. It can be efficient when you are working alone. This is because online marketing only requires an Internet connection and a gadget to help you like a laptop. For this you don’t need to work from an office or a specific location. You can work from anywhere, for example from home, while traveling and even in a hotel. The client base for a digital marketer is too huge.

You Can Be Yourself

In online marketing bringing out what you naturally know in terms of creativity and uniqueness is greatly valued. They normally create an atmosphere where workers feel relaxed, comfortable and unrestrained. Agencies involved in online marketing mostly hire based on how one fits in the culture so anyone who has a basic knowledge about online marketing can do it. It does not require anyone to have a very high educational qualification. Then if you work for yourself rather than for an agency then you can call the shots and you can do whatever you want.

You Stay Current

This is mostly on matters of technology. You don’t have to be an expert or learned in this sector to know how quickly technology is changing. Online marketing also changes rapidly with technology. The high speed at which new technologies are developed also applies to online marketing as well. Online marketing offers a wide range of services from web design to search engine optimization and other services too. Each service provided has it’s own set of tools that are competing to offer the next best solution. Online marketing requires that marketers be up to date with the trends and changes in technology so that their competitors does not have a competitive edge over them.

Good Pay And Benefits

Any individual or an agency which is involved in online marketing always have an aim of making some income. Times has greatly changed from where people used traditional methods of marketing or advertisement to now online marketing which has greatly made marketing easy. This online marketing has become an employment opportunity to many jobless people out there. Individuals are earning large incomes with online marketing.

You Can See Actual Results On a Daily Basis

Online marketing is a kind of platform that allows you have access to the results and progress of what you are doing. For example, blogging. One will be able to see how many individuals viewed what he or she was advertising. With this one can make the best strategy to make his or her adverts work efficiently and effectively.

Learning Knew Things

Technology is something that is changing and growing rapidly. Each and every day, there are new things that are coming up so if you are an online marketer you will be up to date with new things that are being brought about by technology and online marketing. There are new tools that are being introduced in the technological world to help it work better. Working online, for instance, for a period of just one year can make an individual come to know hundreds of new things with this growing technology.

Ways to Ensure You’re Hiring the Right Marketing Company

How to pick the right digital marketing agency for your business? When you’re selecting a digital marketing agency it’s really important that you go through a series of questions and points with them to make sure that they are the right fit for you. There’s a lot of different agencies out there that all specialize in different services and in different types of websites that they help. Make sure that you really hone in on a few core things.

Make Sure the Agency Has Worked in Your Niche

The first thing you’re going to want to do is make sure that you review results. Go to the agency and ask for information in your specific niche or for your specific type of business and ask to see a track record of success in that area. If they can show you that then you know that they’ve been able to get success for people in the past that have been inside the same type of business area as you.

What is their Experience in Your Niche

The second thing is make sure you understand their experience in your niche and that they can speak to that. It doesn’t necessarily need to be the only thing that they do, but if they have some experience in that area or have staff there that have some experience in that area and they can speak to specific goals that you were trying to achieve inside your niche then you know that they’re going to be a better fit for you.

Always Check Prior Clients

Next is you definitely want to check references. You should be looking for anywhere from two to five references where you get on a call with one of their current clients and you ask them about their experience with the company. Do they do a good job building relationships? Are they very responsive and what type of results have they been getting for you? Those type of things are really important. Make sure you talk to somebody, interview them, ask them specific questions and that’s going to allow you to have a better idea of what the agency can achieve for you.

Is the Agency’s Marketing Up to Par

How does their own marketing look? I always find this to be something that’s really really important because if they’re not doing any marketing for themselves that might be an indicator that they’re too busy or perhaps they don’t really have a good foundation for marketing. Any digital marketing agency should be doing marketing for themselves on some level. Usually when somebody goes to a digital marketing agency they’re looking for a specialty, it might be search engine optimization (SEO), it might be Amazon, it might be paid media, it might be email marketing or could be Facebook; the list goes on. When you go to the agency make sure that they’re able to speak to the specific needs that you have and they don’t try to kind of take that pain point and move you into a different program that’s just a better fit for them. Whenever you go to an agency make sure they have the specific skill set that you’re looking for that you don’t have in-house. That’s going to allow you guys to have a better partnership and to be more successful.

You Get What You Pay For

One of the most important things is understand the full value of the agency meaning don’t necessarily try to pick the cheapest agency. There’s agencies out there that will charge you $50 or $100 a month. Then there’s other agencies out there who won’t even talk to you unless you’ve got you know $50,000 to $200,000 a month to spend and even bigger than that. It’s important that you find the right price point that fits with the skill set and the services that you need that are specific to your business. Don’t go the cheapest option maybe don’t go the most expensive option just find the right option in the right price point for you. Don’t try to cheap out too much because then you’re going to be wasting valuable time and money.

Agency Prestige Isn’t Everything

Prestige matters on some level, but it’s not the most important thing. What do I mean by that? Well if you go to an agency’s website generally they’re going to showcase some of their top clients and what you want to see is that they at least have a few of those in there and that they’ve been able to deliver for a couple top clients for some time. It’s not the only thing that’s important right you want to make sure they have experience in your niche, you want to make sure that they’re able to meet that specific specialization for you and then also sometimes these agencies they might have just worked with this big client for a month on a really small project and they’re a huge client, but they just slapped their logo on the website. In other cases kind of cheating agencies might actually put a client’s logo on their website who they have never worked with or they just did some free work for a friend who works there. So these are things you need to watch out for. Generally at the end of the day you just want to know that they’ve got a few core bigger clients that they’ve been able to service and that have some prestige and that’s going to allow you to feel little bit more comfortable in their service level.

Check Agency’s Rank In Google

How do they rank in Google? What does their social media look like? Do they generally have a good online presence? One of the things you want to look at is if they do rank well in Google well that’s a great indicator that the business has been around for a long time and that they’re associated with big keywords that have to do with their service and that people find them credible for the specific services that they’re offering. It’s always a good idea to check that maybe put their website into SEMrush. If it’s a digital marketing agency they should be doing some search engine optimization and paid media on some level.

Check Quality of Reports

The last item: make sure to get a few sample reports. When you’re looking at reporting with the digital marketing agency it can be really really important. Do they offer custom reports? Do they offer a custom dashboard and is that going to be the type of high level reporting that you’re going to need to either report up the line or if you’re the business owner to allow you to digest the most important information that you need. Custom reporting is great. What do the reports look like? When you look at those reports are they actually getting results for some of these clients and would it be the type of results that you would want to get yourself?

Okay so that’s it for choosing a digital marketing agency. It’s an incredibly important part of any business to have an agency because it allows you to have work that’s overflow go out to other people and allows you to bring in specialists for things that you might not have in-house. In some cases it may be cheaper to go with an agency then bring that person in-house. In many cases the specialist can get you better results than you would be able to get in-house because they have a lot of top talent. Definitely something that every business should look at and when you’re ready to get a digital marketing agency make sure you go through this checklist of questions.

Top Tips for Digital Marketing in 2018

Do you want more customers and sales for your small business? Are you doing enough online? There are an infinite number of reasons as to why digital marketing is important today, but I’m just going to go over a few of them. Specifically, digital marketing is cheaper than traditional marketing, it levels the playing field for small businesses, and it’s where everyone’s attention is today.

Importance of Having a Professional, Highly Attractive Website

It’s very important to have a highly attractive, professional website that is converting your visitors. You really need to make sure that your website is doing its job. It’s essentially your home base for all of your digital marketing efforts, everything is going to lead back to there. You have to make sure that when people are on your website, they’re taking action. They’re either buying a product, signing up for newsletter, emailing you– whatever it is, you need to make sure everything on your website leads them to that purpose. Whether it be through the written copy or through the images, everything needs to have a purpose and lead them to convert.

Building Your Site For Search Engines

It is very important to be present and rank high on Google. You have to make sure that when your website is being built, all of the pages are being optimized for search engines. Whether you’re designing your own website or having someone else do it, you need to make sure that every page is being optimized for search engines. You have to add the keywords and do all the traditional SEO tasks that promote your website content. Unfortunately that’s not enough anymore. This used to be the extent of digital marketing. If you had a great website and you did your search engine optimization, that was all you needed to do. Today that’s not the case anymore. Google ranks websites not only based on SEO, but also on how active you are on social media and how often you’re posting content to your website.

In addition, search engines like to boost websites that are trusted.  In the past, you could simply buy a bunch of low-quality backlinks to your site, but this isn’t the case anymore.  Today, you still need backlinks to rank high in search engine results pages (SERPs), but you need to formulate a strategy for gaining only high-quality, industry-relevant sites in order to get a boost in the search results.  All companies who are serious about ranking high in SERPs need to implement their own strategy, and that’s why some companies opt to outsource link building to an outside agency for this very reason.

Increasing Your Presence On Social Media

Next is building your presence and following on social media. Although Google is still the king of online searches more and more people are using Instagram, Facebook and all the other social media platforms to search for local businesses. When they find the business they’re looking for they use the number of followers and engagement of that business as social proof. They’re essentially making a decision on you based on how many followers you have, how many likes you get, and how many comments you get as a way of basically legitimizing you as a business. You have to make sure that you’re building a social media following not just to rank higher in Google but also for when people do find you they see that you’re legitimate and they see you in a better light.

Continuously Putting Out New and Engaging Content

The next step is to create content on social media. It’s not enough to just have a lot of followers and be present on a few social media platforms — you have to continually put out new and interesting content. You have to continually engage with your followers by creating videos, articles, and blog posts. Whatever it is, you just have to put it out continuously because like I said, Google ranks websites higher based on how active they are on social media along with everything else. That’s not the only reason for creating content, the most important reason is to drive traffic back to your website. Create content such as videos, articles, blog posts will increase your engagement and hopefully get people to click the link in your bio to take them back to your website so they can see what you’re all about. Because you invested in your website from the start, those visitors will hopefully convert into a customer or sale.

Supplementing with Paid Advertising

Sometimes the organic social media efforts we put out aren’t enough so we have to supplement that with digital advertising. Which brings me to my next tip: use social media and digital advertising platforms. This could be done by taking a piece of content and paying to amplify it across Facebook, Instagram, or YouTube or using a Pay Per Click platform such as Google Adwords. You should be using some form of advertisement to supplement the traffic on your website to bring more and more people back.

One interesting thing you can do is installing a tracking code on your website so that you can retarget the people that visit your website later on a social media platform. This greatly focuses your ad spending dollars because it takes several interactions before someone converts into a customer or a lead, and having this code installed on your website allows you to create that second, third, fourth, fifth interaction all through the ads on Facebook, LinkedIn or other platforms.

So there you have it! Make sure you follow these steps and you can really succeed with your digital marketing. Let me know if you have other digital marketing ideas and good luck!