Effective Techniques to Solve Shopify SEO Problems

In this case, it may be the result of my products, or it may even be reduced to another level, such as the size of the brand or shoe. The goal is that your navigation system is logical and Google scans it easily. Google should be able to find the most logical way in “Nike Male Black Shoes”, something like the head -> Shoes -> for Men -> Nike -> Black.

One of the most common problems Shopify faces is that too many groups have a troubled relationship with the site. Keep your collections easily and directly connected to your homepage. This will reduce any Shopify SEO Problems you can come across. Problem with SEO # 1: I do not know what my problem with SEO is!

Here’s the simple question: “If you do not know what it is, how do you solve your search engine optimization problems?” Now you can tell yourself that I do not know who you are, so I’m reading this article. But I cannot tell you everything. I can only guess what your problems are. Each page will have its own problems.

Do not waste the time and effort to search your data and find problems with your websites, and you will not get the SEO you need. Which is the best tool to dive into your Shopify SEO? Google Webmaster Tools

SEO Tip # 1: Upload Google Webmaster Tools to Shopify

Google Webmaster Tools is a collection of useful tools that you can use when trying Shopify to get SEO problems. You can review your website and tell you what Google sees, including potential bugs and SEO issues.

Two of the most useful tools for describing SEO issues in your business is “Browsing” and “HTML Extensions.” Crawl errors inform you of any errors Google detects when crawling your site. This includes 404 unresponsive pages, which can have large gaps that are missing in the traffic and just cannot be redirected. HTML extensions show the duplicate content of Google (as mentioned below) with SEO Shopify. A more detailed article on setting up Google Webmaster Tools. The process is very simple though.

Go to www.google.com/webmasters and create an account.

Once you’re signed in, click the red Add Location button and enter the URL of your electronic business. Now switch to the tab “Alternative Forms” and click on “HTML”. You need to copy the meta tag icon and you should present an example of this screen and symbol.

Well, here comes the “SEO Party” part of the “Shopify SEO Tip” piece.

You can add your meta tag after the  tag in the liquid. Theme file. You must find it in the Properties -> Form Editor area. After adding, you may need to clear the cache and re-visit the webshop. Now you must confirm your identity. SEO Issue # 2: Shopify has many duplicate title tags in my shop

The loading time of Google Webmaster Tools takes a while longer. Have you looked at the HTML extensions toolbar? How many duplicate title tags are there? Duplicate address labels must be present in the Search View section of the following pane – “HTML Extensions”.

SEO Tip 2: tag rel = “canonical” – your friend.

Rel = “canonical” does not look like a simple concept at first glance, but its purpose is very simple. When Google searches for an online store, two pages with the same name appear on the page. With the tag mingle = “Canon” Google can accept these pages as the start page and thus as “juice”. SEO “. To add a rel = “canonical” tag to your website, you must point to the liquid. Theme file to which you have added a webmaster tag. You must add this line of code before the </Head> tag:

<link rel = “canonical” href=”{{canonical_url}}”/>

SEO problem # 3: all shopify metadata are the same.

If you have very descriptive definitions, you must first try n. 2 previous. Did you add a rel = “canonical” tag today? If not, do it. If you already have this ethic, your problem may be different. The duplicate content is really a nightmare for the search engines. Duplicate meta descriptions can be as bad as duplicate names. So, if you have more than one recurring definition, what should you do after adding the rel = “canonical” tag?

SEO Advice # 3: Do not use the manufacturer’s description, write the unique information about your product.

One of the problems faced by Shopify users when creating product descriptions is to create a standard description, copy and paste, or use the description of an author. When you copy and paste product information, the solution is simple: do not do it. You should spend some time writing an adequate description of the user’s call. What are you looking for to find this product? Write it in the description. Now you may think that using the manufacturer’s description is enough, but it is not. This is number 4 on the Shopify Do not Do list. Yes, it is difficult to create unique product descriptions for each product sold. Possibly, this is what consumes the most time for your business. But that is very important. Think of Product Information Manager if you are really connected to the times. With the Product Information Manager, you can edit and improve your data. For that reason, if you want to expand to Amazon or eBay, all your explanations are ready.

Problem # 4 with SEO: Shopify is a disaster.

This can be a difficult problem to tell you. However, this can certainly be a problem. Imagine your website as a system of roads and cars like Google. If you believe that your home is at home and that the product is a freeway, you should be able to access it from any freeway exit in your Google home storage. One of the key features of Shopify is how you can operate your online store easily and quickly. However, this also means that people who visit their websites often do not think about the structure of their websites. Creating your navigation system in a simple and logical way not only improves your SEO but also improves your user interface.

SEO Tip # 4: Customize navigation in an appropriate model for SEO.

In this case, it may be the result of my products, or even reduced to another level, such as the size of the brand or the shoe. The goal is for your navigation system to be logical and Google to scan it easily. Google “Nike men black shoes” in the most logical way, something like at home -> Shoes -> For men -> Nike -> must find black. One of the most common problems of Shopify is that there are too many groups badly linked to the site. Keep your collections easily and directly connected to your homepage. This will reduce any SEO problem.

Problem with SEO # 5: my site is slow.

Here’s a clue: fast-loading sites tend to better evaluate search results. Although this is debated, it is undoubtedly a factor in Google’s ranking algorithm. However, the real impact of slow SEO is on the user interface. As users continue to visit your site and appear slow on the site, they will not return to your site or share their location with their friends. A slow site, a bad site for bad search engines, makes it a bad site. A way to verify the speed of your website with Google Page Speed Online. If you stay 5 seconds, Google is good for you. In some areas, you can reduce your download experience.

Tip 5: Delete the installed images and applications.

There are some quick things that can help you verify that you can slow down your website. These slight changes can improve the speed of your website: Improve your photos. Make sure they are as small as possible without compromising the quality of the image. Make sure that the applications you install do not slow down your site too much. Remove the inactive code, including line breaks and trailing spaces. Consider using another topic. There are many ways to slow down a subject, even if it is not perfect.

7 Benefits of Marketing and Digital Intelligence Course

Marketing is a discipline that is constantly evolving and therefore if you want to succeed in the profession, you must always be aware of the main news and best practices in the market. And one of the best ways to do this is by investing in a Marketing and Digital Intelligence course. In addition to providing all the theoretical and practical knowledge about the profession, such a course may offer a number of benefits to the marketer. Here we show you 9 benefits that you can enjoy while taking a Digital Marketing and Intelligence course.

1. Stand out in the labor market

One of the greatest benefits of investing in a Digital Marketing and Intelligence course is the chance for you to excel in the job market. In addition to being a nice addition to your professional resume, on a course like this, you can get new job opportunities and even better salaries in your organization. And that’s not all: a course in digital marketing can help you get out of your comfort zone and expand your network of contacts, which can help you advance your professional career.

2 Be prepared to do a complete market analysis

A Digital Marketing and Intelligence course can give you the knowledge you need to conduct a thorough market analysis, help you better understand your direct and indirect competitors, as well as all the opportunities that can be explored by your business. In addition, developing the knowledge that can help you anticipate any changes in the economy and the behavior of your consumers is essential to the success of any business. Ultimately, this knowledge can help you develop more effective strategies for your business, reducing the flaws and errors that can hinder its execution. With an effective marketing analysis, you will have a broader view of your business, ensuring the achievement of the results of your organization.

3. Know the main marketing tools

Managing a marketing strategy is not an easy task. In addition to being concerned with the development of ideas and new promotional strategies, it is necessary to guarantee the execution of the tasks. Another benefit of doing a course in Marketing and Digital Intelligence is the contact with various marketing tools able to help you in the day to day. You can delegate automation tools for tasks such as sending your email campaigns, posting to your profiles on social networks and even nurturing your leads. This will give you more time to develop your promotional strategies.

4. Know the main marketing trends

Digital marketing is a strategy that is directly associated with technological innovations and changes in society’s behavior. Therefore, it is very important that the marketer is aware of the main trends In the market, seeking inspiration to create strategies that can attract the attention of their customers. In a course of Marketing and Digital intelligence, one has contact with innovative strategies and the case study of companies that dictate the market, receiving insights that can make all the difference in the success of its organization.

5. Your company can sell much more

Many companies invest in digital marketing for a very simple reason: this is a strategy that when applied well can help increase sales significantly, reaching customers who would hardly be impacted by traditional marketing strategies. By studying marketing and digital intelligence, you come into contact with various techniques and strategies that can increase the visibility of you company, generating new business opportunities and thus increasing your sales. Among these strategies, there are those capable of improving the lead generation of your company and thus increase the profits of your organization.

6. Develop your leadership skills

In addition to deepening your knowledge in digital marketing, a course like this can help you develop your social skills like team management and strategic thinking, for example. These skills can be very useful in a marketer’s career, helping you manage teams and solve problems that may arise in the day-to-day business. By developing the qualities of a leader, you can help your team achieve the goals of you organization.

7. Improve your company’s relationship with your customers

Contrary to what many people think, digital marketing is not only efficient to increase sales for you company. This marketing strategy can also be used to improve relationships with your organization’s current customers, making them feel closer to your business, which increases your loyalty. In a digital marketing course, you can acquire the knowledge you need to use the digital tools that bring your business closer to your customers, making them feel more identified with your brand.

Why I enjoy online marketing

Online marketing is a way of making goods and services available by advertising or marketing which involves using of the internet to deliver promotional marketing messages to possible consumers.

Why i Enjoy Online Marketing

You Can Work Anywhere. This makes online marketing really comfortable and kind of portable. It can be efficient when you are working alone. This is because online marketing only requires an Internet connection and a gadget to help you like a laptop. For this you don’t need to work from an office or a specific location. You can work from anywhere, for example from home, while traveling and even in a hotel. The client base for a digital marketer is too huge.

You Can Be Yourself

In online marketing bringing out what you naturally know in terms of creativity and uniqueness is greatly valued. They normally create an atmosphere where workers feel relaxed, comfortable and unrestrained. Agencies involved in online marketing mostly hire based on how one fits in the culture so anyone who has a basic knowledge about online marketing can do it. It does not require anyone to have a very high educational qualification. Then if you work for yourself rather than for an agency then you can call the shots and you can do whatever you want.

You Stay Current

This is mostly on matters of technology. You don’t have to be an expert or learned in this sector to know how quickly technology is changing. Online marketing also changes rapidly with technology. The high speed at which new technologies are developed also applies to online marketing as well. Online marketing offers a wide range of services from web design to search engine optimization and other services too. Each service provided has it’s own set of tools that are competing to offer the next best solution. Online marketing requires that marketers be up to date with the trends and changes in technology so that their competitors does not have a competitive edge over them.

Good Pay And Benefits

Any individual or an agency which is involved in online marketing always have an aim of making some income. Times has greatly changed from where people used traditional methods of marketing or advertisement to now online marketing which has greatly made marketing easy. This online marketing has become an employment opportunity to many jobless people out there. Individuals are earning large incomes with online marketing.

You Can See Actual Results On a Daily Basis

Online marketing is a kind of platform that allows you have access to the results and progress of what you are doing. For example, blogging. One will be able to see how many individuals viewed what he or she was advertising. With this one can make the best strategy to make his or her adverts work efficiently and effectively.

Learning Knew Things

Technology is something that is changing and growing rapidly. Each and every day, there are new things that are coming up so if you are an online marketer you will be up to date with new things that are being brought about by technology and online marketing. There are new tools that are being introduced in the technological world to help it work better. Working online, for instance, for a period of just one year can make an individual come to know hundreds of new things with this growing technology.

Ways to Ensure You’re Hiring the Right Marketing Company

How to pick the right digital marketing agency for your business? When you’re selecting a digital marketing agency it’s really important that you go through a series of questions and points with them to make sure that they are the right fit for you. There’s a lot of different agencies out there that all specialize in different services and in different types of websites that they help. Make sure that you really hone in on a few core things.

Make Sure the Agency Has Worked in Your Niche

The first thing you’re going to want to do is make sure that you review results. Go to the agency and ask for information in your specific niche or for your specific type of business and ask to see a track record of success in that area. If they can show you that then you know that they’ve been able to get success for people in the past that have been inside the same type of business area as you.

What is their Experience in Your Niche

The second thing is make sure you understand their experience in your niche and that they can speak to that. It doesn’t necessarily need to be the only thing that they do, but if they have some experience in that area or have staff there that have some experience in that area and they can speak to specific goals that you were trying to achieve inside your niche then you know that they’re going to be a better fit for you.

Always Check Prior Clients

Next is you definitely want to check references. You should be looking for anywhere from two to five references where you get on a call with one of their current clients and you ask them about their experience with the company. Do they do a good job building relationships? Are they very responsive and what type of results have they been getting for you? Those type of things are really important. Make sure you talk to somebody, interview them, ask them specific questions and that’s going to allow you to have a better idea of what the agency can achieve for you.

Is the Agency’s Marketing Up to Par

How does their own marketing look? I always find this to be something that’s really really important because if they’re not doing any marketing for themselves that might be an indicator that they’re too busy or perhaps they don’t really have a good foundation for marketing. Any digital marketing agency should be doing marketing for themselves on some level. Usually when somebody goes to a digital marketing agency they’re looking for a specialty, it might be search engine optimization (SEO), it might be Amazon, it might be paid media, it might be email marketing or could be Facebook; the list goes on. When you go to the agency make sure that they’re able to speak to the specific needs that you have and they don’t try to kind of take that pain point and move you into a different program that’s just a better fit for them. Whenever you go to an agency make sure they have the specific skill set that you’re looking for that you don’t have in-house. That’s going to allow you guys to have a better partnership and to be more successful.

You Get What You Pay For

One of the most important things is understand the full value of the agency meaning don’t necessarily try to pick the cheapest agency. There’s agencies out there that will charge you $50 or $100 a month. Then there’s other agencies out there who won’t even talk to you unless you’ve got you know $50,000 to $200,000 a month to spend and even bigger than that. It’s important that you find the right price point that fits with the skill set and the services that you need that are specific to your business. Don’t go the cheapest option maybe don’t go the most expensive option just find the right option in the right price point for you. Don’t try to cheap out too much because then you’re going to be wasting valuable time and money.

Agency Prestige Isn’t Everything

Prestige matters on some level, but it’s not the most important thing. What do I mean by that? Well if you go to an agency’s website generally they’re going to showcase some of their top clients and what you want to see is that they at least have a few of those in there and that they’ve been able to deliver for a couple top clients for some time. It’s not the only thing that’s important right you want to make sure they have experience in your niche, you want to make sure that they’re able to meet that specific specialization for you and then also sometimes these agencies they might have just worked with this big client for a month on a really small project and they’re a huge client, but they just slapped their logo on the website. In other cases kind of cheating agencies might actually put a client’s logo on their website who they have never worked with or they just did some free work for a friend who works there. So these are things you need to watch out for. Generally at the end of the day you just want to know that they’ve got a few core bigger clients that they’ve been able to service and that have some prestige and that’s going to allow you to feel little bit more comfortable in their service level.

Check Agency’s Rank In Google

How do they rank in Google? What does their social media look like? Do they generally have a good online presence? One of the things you want to look at is if they do rank well in Google well that’s a great indicator that the business has been around for a long time and that they’re associated with big keywords that have to do with their service and that people find them credible for the specific services that they’re offering. It’s always a good idea to check that maybe put their website into SEMrush. If it’s a digital marketing agency they should be doing some search engine optimization and paid media on some level.

Check Quality of Reports

The last item: make sure to get a few sample reports. When you’re looking at reporting with the digital marketing agency it can be really really important. Do they offer custom reports? Do they offer a custom dashboard and is that going to be the type of high level reporting that you’re going to need to either report up the line or if you’re the business owner to allow you to digest the most important information that you need. Custom reporting is great. What do the reports look like? When you look at those reports are they actually getting results for some of these clients and would it be the type of results that you would want to get yourself?

Okay so that’s it for choosing a digital marketing agency. It’s an incredibly important part of any business to have an agency because it allows you to have work that’s overflow go out to other people and allows you to bring in specialists for things that you might not have in-house. In some cases it may be cheaper to go with an agency then bring that person in-house. In many cases the specialist can get you better results than you would be able to get in-house because they have a lot of top talent. Definitely something that every business should look at and when you’re ready to get a digital marketing agency make sure you go through this checklist of questions.

Top Tips for Digital Marketing in 2018

Do you want more customers and sales for your small business? Are you doing enough online? There are an infinite number of reasons as to why digital marketing is important today, but I’m just going to go over a few of them. Specifically, digital marketing is cheaper than traditional marketing, it levels the playing field for small businesses, and it’s where everyone’s attention is today.

Importance of Having a Professional, Highly Attractive Website

It’s very important to have a highly attractive, professional website that is converting your visitors. You really need to make sure that your website is doing its job. It’s essentially your home base for all of your digital marketing efforts, everything is going to lead back to there. You have to make sure that when people are on your website, they’re taking action. They’re either buying a product, signing up for newsletter, emailing you– whatever it is, you need to make sure everything on your website leads them to that purpose. Whether it be through the written copy or through the images, everything needs to have a purpose and lead them to convert.

Building Your Site For Search Engines

It is very important to be present and rank high on Google. You have to make sure that when your website is being built, all of the pages are being optimized for search engines. Whether you’re designing your own website or having someone else do it, you need to make sure that every page is being optimized for search engines. You have to add the keywords and do all the traditional SEO tasks that promote your website content. Unfortunately that’s not enough anymore. This used to be the extent of digital marketing. If you had a great website and you did your search engine optimization, that was all you needed to do. Today that’s not the case anymore. Google ranks websites not only based on SEO, but also on how active you are on social media and how often you’re posting content to your website.

In addition, search engines like to boost websites that are trusted.  In the past, you could simply buy a bunch of low-quality backlinks to your site, but this isn’t the case anymore.  Today, you still need backlinks to rank high in search engine results pages (SERPs), but you need to formulate a strategy for gaining only high-quality, industry-relevant sites in order to get a boost in the search results.  All companies who are serious about ranking high in SERPs need to implement their own strategy, and that’s why some companies opt to outsource link building to an outside agency for this very reason.

Increasing Your Presence On Social Media

Next is building your presence and following on social media. Although Google is still the king of online searches more and more people are using Instagram, Facebook and all the other social media platforms to search for local businesses. When they find the business they’re looking for they use the number of followers and engagement of that business as social proof. They’re essentially making a decision on you based on how many followers you have, how many likes you get, and how many comments you get as a way of basically legitimizing you as a business. You have to make sure that you’re building a social media following not just to rank higher in Google but also for when people do find you they see that you’re legitimate and they see you in a better light.

Continuously Putting Out New and Engaging Content

The next step is to create content on social media. It’s not enough to just have a lot of followers and be present on a few social media platforms — you have to continually put out new and interesting content. You have to continually engage with your followers by creating videos, articles, and blog posts. Whatever it is, you just have to put it out continuously because like I said, Google ranks websites higher based on how active they are on social media along with everything else. That’s not the only reason for creating content, the most important reason is to drive traffic back to your website. Create content such as videos, articles, blog posts will increase your engagement and hopefully get people to click the link in your bio to take them back to your website so they can see what you’re all about. Because you invested in your website from the start, those visitors will hopefully convert into a customer or sale.

Supplementing with Paid Advertising

Sometimes the organic social media efforts we put out aren’t enough so we have to supplement that with digital advertising. Which brings me to my next tip: use social media and digital advertising platforms. This could be done by taking a piece of content and paying to amplify it across Facebook, Instagram, or YouTube or using a Pay Per Click platform such as Google Adwords. You should be using some form of advertisement to supplement the traffic on your website to bring more and more people back.

One interesting thing you can do is installing a tracking code on your website so that you can retarget the people that visit your website later on a social media platform. This greatly focuses your ad spending dollars because it takes several interactions before someone converts into a customer or a lead, and having this code installed on your website allows you to create that second, third, fourth, fifth interaction all through the ads on Facebook, LinkedIn or other platforms.

So there you have it! Make sure you follow these steps and you can really succeed with your digital marketing. Let me know if you have other digital marketing ideas and good luck!

Ways to Improve your Facebook Marketing Campaign

If you have a Facebook business page chances are you’re feeling a little bit frustrated by how many of your followers you’re actually able to reach with each of your posts. For the last few years Facebook has been constantly adjusting their algorithms and getting business pages a smaller and smaller reach. Even if you have thousands of followers your post is probably only being shown to a few hundred of them. In fact, most business pages are only able to reach about 5 to 10%, at most, of their followers organically, but don’t worry because in today’s article I’m going to be sharing with you three different ways that you can beat Facebook’s algorithm, reach your audience, grow your following and actually start getting customers from Facebook.

I’m an online marketing strategist. I help companies grow their audience reach new customers and actually make more sales. In today’s article we’re talking about three different ways that you can beat Facebook’s algorithm:

The first way is by taking advantage of Facebook groups. Now you have no idea how much money marketers would have been willing to pay 20 years ago to have access to Facebook groups. Facebook groups are an incredible opportunity. In the past business people would travel to networking events such as trade shows to try to connect with potential customers. They would meet dozens, maybe a few hundred people and most of them won’t be in their target audience. They would hope to walk away with a couple key leads, but that wasn’t even guaranteed, but Facebook groups change all this. Now you can sit in your living room and join a group that is in your exact needs or full of your exact target clients. What’s more after you connect with these people in the groups and you start discussions with them and get to know them you actually already have their contact information because you can just send them a message on Facebook to follow up. That is an amazing opportunity that we did not have in the past. You should definitely be taking advantage of that to reach new customers and to be able to listen to your audience and hear about what their pain points are and what they’re looking for.

The second way that you can beat Facebook’s algorithm and get your content in front of more people so that you can grow your audience is by sharing content and creating content that has the characteristics that viral content does. Some pics of content are a lot more likely to become viral. Marketers have studied what makes content viral and they found some key elements such as content that sparks people’s emotions, makes them feel especially happy or sad, or people find funny. There are certain types of content that really trigger people to take action and make people want to share that content with their friends. When you create content like that and you post it you’re going to get a much bigger reach because you’re not just going to reach the people that your page normally would reach, but you also reach the audience as the people who see it and then choose to share it. Also I wanted to say that if you choose to invest in advertising such as by running Facebook ads and you’re doing it with this viral type of content then you’re going to get a lot more bang for your buck because you’ll reach a lot more people than those who you are specifically paying to reach every time your post gets shared you’ll reach even more people without having to pay anything more.

The third way to beat Facebook’s algorithm is to use Facebook ads for free, effectively at least. What I mean by this is if you are a business and you are selling something and you want to grow your audience you can run Facebook ads and if your funnel is constructed well then you can be making sales for every ad that you put up. This is actually an investment not an expense. A lot of people are hesitant to buy Facebook ads because they think that I don’t have enough money or I don’t have extra money to spend at least. Or they’re just being careful and they don’t waste their money, but really Facebook ads are an investment because you are making sales when you run ads so if you’re running an ad for people to join your email list and then once they’re on your email list you are marketing a product to them then you’re going to be making a return on your investment. If you spend $100 on Facebook ads hopefully you can sell enough product to make $200 back so you’re growing your audience while you’re making sales effectively getting to use Facebook ads for free. You’re growing your audience for free. This is an amazing way to beat Facebook’s algorithm because you can put your post in front of as many people as you want while making a profit at the same time. don’t let the opportunity slip by because that is amazing.

Just to recap the three ways that you can be Facebook’s algorithm are using Facebook groups to their ultimate advantage, connecting with your customers to be sure to share all content so that your reach is increased and by utilizing ads so that you get free advertising and grow your audience that helps you make more sales.

I hope you found this article helpful and I am interested to know which of these different strategies you may already use or which one you’re going to try in the future to reach your audience better on Facebook. Shoot me an email if you have more strategies.