Buyers Journey – How does a new health site gain traction online?

With all the new tips and tricks offered online these days, it’s easy to get discouraged when it comes to the actual tactics used to launch a new site from 0 to hero.  In this post, we’ll explore some ways a new site may utilize online tools to make a statement on the web.

Health Sites Overview

The health niche is notorious for being a very competitive niche online, and for good reason!  Health products are often produced and market-tested with would-be consumers on the web, but how do these products help to serve their desired target market?  As marketers, it’s important for us to understand how the customer’s buyers journey works.

The Buyer’s Journey

According to one source, the buyer’s journey is composed of several stages, including, the Awareness, Consideration, and Decision stages.  For each stage, the buyer is attempting to gain information to become more inclined to buy the product/service as they journey through the stages.

The Awareness stage – the consumer is gaining general information about the problem and solution.  In this stage, the buyer is likely not ready to buy, but rather, exploring their options.

The Consideration stage – the consumer at this stage is aware of their problem and possible solutions.  In this stage, they are simply weighing their options before moving forward.

The Decision stage – the consumer at this stage is not only aware of their problem, and have considered their options, but they are also closer to wanting to make a purchase.

Real Life Example

While browsing the web, I came across a new site which was helping people to perform better while on the keto diet.  This particular website, Fernda.com, provides information relating to the keto diet (Awareness stage-centric), information relating to options to consider (Consideration stage) and specific products to consider buying for the keto diet (Decision stage-centric).

For example, the website provides a useful Pruvit Keto OS Review which provides a lot of information for people to consider before buying the product.  Within the page, people can see a lot of information (in text-form, video and lot’s of pretty images of the product) and this helps people, specifically, in the decision stage.

Tips for Health Sites

  1. Always be aware of what your customer is looking for based on the buyer’s journey.
  2. Mix in pages relating to the buyer journey stages (Awareness, Consideration and Decision).
  3. Always provide useful information for your users.

We hope there are some valuable takeaways you can use in your next marketing campaigns.  The buyer’s journey is definitely a model to consider when developing your next campaign!

What is the Average Annual Salary for Someone with an Online Marketing Degree?

Employer in the marketing field was the most important aspect when the U.S. Bureau of Labor Statistics tallied the average annual salary for those with a marketing degree. When deriving its salary for marketers in sales management, the highest paying employer, professional and commercial equipment and supplies merchant wholesalers, paid over twice in average annual salary than that of the lowest paying employer, department stores. The median salaries were $125,130 and $54,560 respectively for relatively the same job.

The same agency also calculated the average annual salary for those with a marketing degree who went into management of advertising, public relations, and related services as $105,960. Breakdown of salaries for managers in advertising and promotions was $80,220, public relations had $89,430, and sales had an average annual salary of $97,260.

Certification can also be an important part of average annual pay for marketers. Professionals who can be certified include marketing directors or managers. They take more leadership roles in the workplace and are often tasked with leading up projects or even divisions. According to Payscale.com, the average annual pay for marketing managers is $59,125. Marketing directors can also do much better. When factoring salary, bonuses, profit sharing, and commission, average annual pay can range from about $50,000 to over $120,000, with the median yearly salary at $86,465.

Entry level positions predictably have lower average annual salaries. Someone with an associate’s or bachelor’s marketing degree can start out in a position such as marketing coordinator. Average annual salary for this career ranges from $33,168 to $44,892 but can increase by thousands when factoring in other bonuses. Other entry level positions include marketing assistant, marketing specialist, and marketing research analyst. The average annual pay for these jobs was $34,813, $44,794, and $47,594 respectively.

How Do I Become a Marketer?

Becoming a marketer can take several years or months depending on your current amount of education or experience. For example, if a student chooses an internship or work for study program while getting an education, they can get credit for both their degree and relevant work experience when applying for a full time position.

If you already have a related degree, time spent studying can also significantly be reduced. A bachelor’s degree in marketing or related field can have a student in a graduate marketing program and earning a master’s in as little as 18 months depending on the school offering a degree. If currently employed, check with a supervisor or human resources department to see if there are any options for continuing education. In some cases an employer may be willing to shoulder the cost of an advanced education in order to move someone up within the company instead of hiring from without.

Certified marketers are also in demand. Offered by a wide variety of agencies in many fields, marketing certificates can show a potential or current employer a proven ability of the holder in marketing or a related area. Certificate programs are focused to provide education along with how to apply marketing without the courses found in a typical degree program. These certificates can be earned in as little as a weekend, may ask for a completion of an exam, renewal, and can have many other factors to them depending on who is giving them out.

A good example of such a certificate is the Accredited Public Relations Credential. It is given out by the Public Relations Society of America and even offers a specialty for those who want to work in public relations marketing for the military. If you have some extra money lying around, consider a marketing program such as the Harvard Strategic Marketing Management certificate. It is a popular choice with executives and can also be a good read for marketing students in what to expect from a prestigious certificate.

What Sorts of Careers are There With an Online Marketing Degree?

Although many jobs have “marketer in the title, this is by no means the only area of employment for those with a marketing degree.

  1. Sales Marketer
    Just like the title suggests, this marketer focuses on the sales side of business.
  2. Advertising Marketer
    Catch phrases, print ads, and even commercials are all the focus of this marketing position.
  3. Media Marketer
    This marketer focuses on using the new media such as the internet, email, and social media to promote and sell their product or service.
  4. Public Relations
    The image of the company, organization, or agency is what public relations professionals work on. There are even private for hire companies that can work with several clients.
  5. Brand Marketing
    Ever hear the phrase “grow your brand? These marketing professionals live it.
  6. Promotions Marketer
    This professional will work on the design and implementation of a marketing campaign to get word out on a product.
  7. Certified Professional Marketer
    Although a certification is not necessary when becoming a marketer, it can help you land a position like this. Certification can be asked of a marketer who wants to enter into a leadership position.
  8. Marketing Manager
    They often head up a project or product including all of its marketing aspects.
  9. Marketing Director
    These leaders head up the marketing department of a company or specific area and are tasked with tons of responsibility.

Just about every area in the private and public sectors need marketing. From breakfast cereals to the Office of the President of the United States, everyone has marketers to assist them in putting their best foot forward. Popular industries that currently hire marketers include computer systems, management companies, scientific services, insurance, and more. If looking to work in a specific area such as healthcare or hospitality, there are actually marketing degrees with focuses in those and other areas.

Can I Transfer Online Marketing Degree School Credits?

If you have already earned credits at a college, university, or vocational institution, transferring them to the school in which you intend to get your marketing degree can save you hours of time and lots of money.   By transferring credits, the school offering the degree can bump you ahead in studies and even put you on a fast-track to graduate.

However, there can be speed bumps along the way.

One of the most important things to do is make sure the school you are transferring from and to is accredited in the U.S. Department of Education’s Database of Postsecondary Education. Even if both schools are accredited, there are still issues in nationally accredited schools versus regionally accredited schools. Credits don’t necessarily transfer back and forth, so it is essential to speak to a representative of the school before taking classes to ensure they can transfer.

A common reason for transfer credits is cost cutting. Many students who wish to graduate from a university can’t afford to pay a large tuition for the four years typically associated with a bachelor’s degree. Instead, they enroll in a community or junior college, take core classes there, transfer them to a school, and only end up paying pricey tuition for the last years of study.

Other factors also need to be taken into consideration when transferring. Although core classes are the most common in transfer credits, some specialty courses in marketing can also be transferred. However, many schools will ask for the bulk or even all of the marketing classes to be taken at the school offering the degree. All courses that intend to be transferred must also be passed with a grade of 2.0, or C average, and sometimes even a 3.0, or B average.

Where Can I Find Online Marketing Degree Rankings?

There are so many marketing degrees and programs out there, and choosing one can be difficult.  Therefore, it is easier to make a decision by turning to a ranking system to help.

Although those who put out collegiate rankings on a regular basis have taken the time to carefully grade each school, they are ultimately arbitrary. Only the individual student knows what he or she is looking for and must rank each school by factors such as price, how far away it is, acceptance rates, and much more.

However, an important step to any online college degree is accreditation. While a degree from an accredited online school can open doors, a degree from a school that isn’t recognized by a legitimate agency may literally not be worth the paper it is printed on. To begin a simple and nationwide search, click here for the Database of Postsecondary Institutions. Sponsored by the U.S. Department of Education, it can tell you if a school is accredited along with what agency has recognized it. You can also use it to search for schools in your state.

However, if rankings are a must for your online marketing degree, there are a few options. One of the most well-known ranking systems for schools is U.S. News and World Report. They list schools by a wide variety of areas, specialties, and list their top ten picks for undergraduate business programs here. Another good choice when searching for a marketing degree is Bloomberg. The top site has everything business, including the latest information on business schools across the nation.