With all the new tips and tricks offered online these days, it’s easy to get discouraged when it comes to the actual tactics used to launch a new site from 0 to hero. In this post, we’ll explore some ways a new site may utilize online tools to make a statement on the web.
Health Sites Overview
The health niche is notorious for being a very competitive niche online, and for good reason! Health products are often produced and market-tested with would-be consumers on the web, but how do these products help to serve their desired target market? As marketers, it’s important for us to understand how the customer’s buyers journey works.
The Buyer’s Journey
According to one source, the buyer’s journey is composed of several stages, including, the Awareness, Consideration, and Decision stages. For each stage, the buyer is attempting to gain information to become more inclined to buy the product/service as they journey through the stages.
The Awareness stage – the consumer is gaining general information about the problem and solution. In this stage, the buyer is likely not ready to buy, but rather, exploring their options.
The Consideration stage – the consumer at this stage is aware of their problem and possible solutions. In this stage, they are simply weighing their options before moving forward.
The Decision stage – the consumer at this stage is not only aware of their problem, and have considered their options, but they are also closer to wanting to make a purchase.
Real Life Example
While browsing the web, I came across a new site which was helping people to perform better while on the keto diet. This particular website, Fernda.com, provides information relating to the keto diet (Awareness stage-centric), information relating to options to consider (Consideration stage) and specific products to consider buying for the keto diet (Decision stage-centric).
For example, the website provides a useful Pruvit Keto OS Review which provides a lot of information for people to consider before buying the product. Within the page, people can see a lot of information (in text-form, video and lot’s of pretty images of the product) and this helps people, specifically, in the decision stage.
Tips for Health Sites
- Always be aware of what your customer is looking for based on the buyer’s journey.
- Mix in pages relating to the buyer journey stages (Awareness, Consideration and Decision).
- Always provide useful information for your users.
We hope there are some valuable takeaways you can use in your next marketing campaigns. The buyer’s journey is definitely a model to consider when developing your next campaign!