Seven Common Mistakes Everyone Makes In Using Shopify SEO Apps

Shopify SEO of your Shopify site is the most important aspect of your site’s marketing so to get your Shopify SEO dead on is very essential for growth of your business. That is why it’s important to avoid these seven common mistakes while doing SEO of your site.

1. Not Researching Keywords

Many people perform SEO without emphasizing keywords. If you don’t use appropriate keywords, then Shopify SEO isn’t going to take you anywhere. You have to choose keywords that are relevant and popular while doing Shopify SEO. There are lots of fantastic research tools available.

2. User Experience

No matter how good your Shopify SEO is and how much traffic you attract if your site’s user experience is not up to the mark then all you are going to provide to visitors is frustration. So make sure to keep the loading time for pages as low as you can. This can be done by optimizing your site.

3. Not Using All the Ways

While doing Shopify SEO many people don’t even try all the available ways. Shopify SEO is a multidimensional process. There are many ways to do that i.e. onsite SEO, backlinks, and guest articles on other sites.

4. Too Many Ads

This may not seem like a part of Shopify SEO but this may be more important than any other thing. Because one thing in this world is for sure “Nobody likes ads.” So too many ads can be disastrous to your site. Besides Google has decided to ban sites with too many ads so avoid it.

5. Plagiarism

The Internet is a place where originality is a rare thing nowadays. So avoid plagiarism. If your content is original people are going to get attracted. It may not be immediate though. Also plagiarism can bring you legal foes.

6. Completely Depending on Google Adwords and Facebook for Marketing

Marketing is an important aspect of your Shopify SEO. Many of us know only two ways of marketing; one is Google Adwords and the other is Facebook. But there are many other ways, for instance, affiliate marketing. Make sure you try different methods.

7. Other Common Mistakes

Last but not the least, we make some very small but crucial mistakes like not optimizing the images on your sites, not having a logo for the site, having too many pop-ups, not emphasizing technical SEO, not submitting sitemaps to Google and other search engines. Make sure to avoid all of these mistakes. Something like your logo may seem like nothing but customers judge your site by your logo.

Conclusion

So these are some common mistakes everybody makes; these may not be all, but these are the most important.

Always keep one thing in your mind while doing Shopify SEO, SEO is not about the result it is about the process. You have to be patient because SEO doesn’t make your site popular overnight it takes time so don’t become impatient if SEO doesn’t give you results. Make sure you have a quality site and you are surely going to succeed.

If you know of other common mistakes when using Shopify SEO contact us and tell us about it. We value your feedback.

Internet Marketing Trends

The Internet has greatly changed how businesses operate. It has influenced the way they market their products and services. Digital marketers have to be prepared to incorporate these trends in their marketing. There has also been a rise in online businesses. These definitely require Internet marketing solutions. Every business has to invest more on the marketing strategies. It’s the heart of every business. It helps drive traffic, leads and sales.

Affiliate Marketing

This type of marketing is mainly based on referrals. The business owner hires active online entities and pays on commission. When the referrals made by an affiliate result to purchases, a commission is paid. Wide use of smartphones has increased the use of this type of marketing. Affiliate marketing is cheap compared to other forms of advertising like billboards. Since it’s performance-based a business owner pays for what has benefited from. You can easily know if it brought new customers.

Social Media Marketing

Social media platforms like Facebook, Twitter, Instagram and Linkln have been widely used in Internet marketing. These platforms host a large number of people from across the globe. It’s therefore easy for business to interact with several potential customers.

These social media platforms double as branding avenues. This is an added advantage to the business. Entrepreneurs can create Facebook ads or add videos. Facebook users will have access to the business posts and can give their comments. It’s also a good way to improve customer satisfaction.

Marketing Automation

This is a type of Internet marketing that involves the use of robots and artificial intelligence (Al). Marketers have the advantage to automate tasks and events that happen at a certain time. It’s effective when used in email marketing and social networking.

Examples of marketing automation include automatic responses to customer enquiries and automatic posting on social media. It encourages quick response to consumer questions.

Influencer Marketing

Social media users who have a large following are used to market the business. They interact with business owners and agree on the set goals. These influencers are provided with information about the company. They in turn craft them in an attractive manner so that other social media users can be interested.

Video Marketing

Social media platforms such as Facebook, Twitter, Instagram and Snapchat allow video marketing content. Most business have chosen this approach because videos are more attractive. Videos are eye-catching and users feel called to click on them. They also leave a lasting impression in the minds of target audience. This is a great way to brand your business. Search engine optimization (SEO) SEO is an Internet marketing technique that help your website to rank high in the first page. It involves page and off-page optimization. It directs traffic to your website helping you to reach out to many people. Websites with good keyword density and meta keywords benefit from SEO. Their websites are friendly to search engines and can be easily seen. Their visibility is high. SEO marketing is very cheap and effective since it enables your website to rank high. When used wisely your website gains advantage over your competitors.’ If you are looking to improve the Internet marketing of your business, consider these approaches discussed. They are all pocket friendly and have proven more effective.

Car Magnets Still Great For Advertising?

car with car magnets

Car magnets are just customized signs which are thin, strong and durable that are usually stuck on cars to help in advertising as they aim at attracting new clients and customers to a certain business. They are used in creating brand awareness since they increase the exposure of a certain brand of product.

Research has shown that car magnets are the most effective form of doing advertisement as they have the ability to reach a large audience. When driving your car, you will likely make so many impressions with the magnetic signs that are attached on the car.  For a brand to be effectively and efficiently promoted to the potential customers, the advertising magnet need to be very captivating, innovative and appealing so as to attract the attention of the customer and make him or her develop the urge to use the product as he or she already likes the product.

The magnets should also be safe from paint so that they can be designed and stuck on the car with perfect allowance of peeling them off and reusing them again.

How to design attractive car magnets

First of all, ensure that you have all the necessary details of the product that you want to advertise using the car magnet. Get the best brand name or the name of the product that you want to design its car magnet right, with the correct specifications. Come up with an amazing way or format that you will use in order to ensure that the car magnet is very clear, interesting and it is able to give a glance picture of the product.

Prepare Signage

Come up with a certain motto that you will include in the car magnet so that it can easily convince, assure and motivate the potential customers of the brand being promoted.  Always come up with an innovative way in which you stress in the motto because it is the marketing template and hence it needs to be well emphasized. Ensure that you create a very nice tagline, a marketing message or a special phrase that is associated or linked to the brand or product that you want to advertise on the car magnet. The tagline tells the audience the reason why they should consider hiring your services. The statement must be made as short as possible to enable the audience to memorize it. It should always be unique and awesome.

Double-check Contact Information

There must be current contact information on the car magnet in order to ensure your availability. The contact information should be made in bold and very visible in order to make sure that no potential customer is missed out. Include your own website so as to increase the traffic from mobile phone users who can check out the website and access your services from their smartphones or web browsers.

Ensure Readability

Use of visible and best contrast colors. Company colors should be used in a way that will allow maximum and easier readability and visibility of the text and message on the car magnet.  The contents of the car magnet must be very easy to read and the fonts that should be used must be appealing and pleasant for the eyes.

Ensure Cleanliness

The car magnet must always be kept clean and well maintained so that their lifespan and quality is assured.

To Sum Up

The global advertising field has grown and in recent days, car magnets have been considered one of the most influential forms of product and brand promotions. However, for a car magnet to meet the intended purpose and effectiveness, it must be designed in a very innovative way considering the above stated steps.

Helpful Tips When Learning Squarespace SEO

Dropshipping with Shopify SEO

Founded by Anthony Casalena, Squarespace is a software service that provides tools for website building and a platform to host the websites. Initially, Squarespace was used by only family members and friends, after that, in 2003 Casalena introduced it to the public. Hosting at least a million website at the moment, Anthony Casalena was the only employee at the time of its creation, and he would design, engineer as well as support the entire program in his dormitory in Maryland. Squarespace has made tremendous advancements since then to this particular moment

Considerations with Squarespace and SEO

The ranking is not assured.  These website hosting platforms don’t want you to know that they cannot guarantee your website will obtain rankings. Ranking determines how first your content will be found when someone initiates a particular search; this can also be put as the search visibility of your content. The higher the ranking, the higher the chances that your content will be placed on the first page. With a lower ranking, it will seem like you don’t exist altogether. The one thing that a Squarespace SEO will not tell you is that they can’t assure your ranking status at all. There are so many factors that are considered before you ranking is determined and expert SEOs are just trying to sell their services but can’t guarantee you anything concerning website ranking.

Metric Tracking is not as Hard as They Suggest

When launching a website, the host company often use ambiguous terms with the aim of showing clients how tedious the process is, as this gives them the desired room to charge exorbitant prices for the service. Mostly what they don’t want you to know is that metric tracking shouldn’t be that expensive. Metric tracking is the qualitative analysis of the web data that has been collected and measured to determine a particular web usage, in simpler terms; this is a way of keeping track of the number of people visiting a website. It is important to know that these services can be rendered free by sites such as Google Analytics and therefore they are not supposed to be expensive at all.

They Often Don’t Know as Much as They Claim

Companies always claim they know a lot than they really do, apart from the information shared by good direction and other findings made by dedicated SEO researchers, there is barely any additional information a company will claim to know. Squarespace will do everything to make sure your website is as perfect as you wish it to be, but they can’t make any promises. Most of the companies– if not all– don’t even have the idea of what the Google algorithm looks like. Most of the times they try as hard as they can to hide it from you, but the truth is with extensive search, anyone can gain as much information as the companies themselves.

Content is not the Only Success Determinant

As much as content is key in SEO, it is also good to know that good content requires people to read it, else, no one will even know it is good in the first place. There are some things that should be facilitated as well so that your content makes meaning; this includes the required traffic to ensure your website is widely spread to reach your readers. So the SEO agencies tend to hide the simple fact that good content is just part of the process.

Popularity Can’t be Achieved in Days

Squarespace SEOs can’t make your website go viral in a couple of days or months. This is a gradual process that requires both patience and hard work before you start noticing any change. The company cannot be 100% sure that they can popularize your website in a specific length of time. They can only do whatever it takes to see that through.

Finally, it is very important to know that people can come up with the good website all by themselves, though, there are also professionals who develop square space websites for a living.

SEO is a vast industry that is ever changing with time. This means keeping up with the latest trend is key to developing perfect websites as well as content. There are numerous things that SEO companies won’t like you find out since this will prove that what they do is not rocket science at all, but just a simple task anyone can perform.

Effective Techniques to Solve Shopify SEO Problems

In this case, it may be the result of my products, or it may even be reduced to another level, such as the size of the brand or shoe. The goal is that your navigation system is logical and Google scans it easily. Google should be able to find the most logical way in “Nike Male Black Shoes”, something like the head -> Shoes -> for Men -> Nike -> Black.

One of the most common problems Shopify faces is that too many groups have a troubled relationship with the site. Keep your collections easily and directly connected to your homepage. This will reduce any Shopify SEO Problems you can come across. Problem with SEO # 1: I do not know what my problem with SEO is!

Here’s the simple question: “If you do not know what it is, how do you solve your search engine optimization problems?” Now you can tell yourself that I do not know who you are, so I’m reading this article. But I cannot tell you everything. I can only guess what your problems are. Each page will have its own problems.

Do not waste the time and effort to search your data and find problems with your websites, and you will not get the SEO you need. Which is the best tool to dive into your Shopify SEO? Google Webmaster Tools

SEO Tip # 1: Upload Google Webmaster Tools to Shopify

Google Webmaster Tools is a collection of useful tools that you can use when trying Shopify to get SEO problems. You can review your website and tell you what Google sees, including potential bugs and SEO issues.

Two of the most useful tools for describing SEO issues in your business is “Browsing” and “HTML Extensions.” Crawl errors inform you of any errors Google detects when crawling your site. This includes 404 unresponsive pages, which can have large gaps that are missing in the traffic and just cannot be redirected. HTML extensions show the duplicate content of Google (as mentioned below) with SEO Shopify. A more detailed article on setting up Google Webmaster Tools. The process is very simple though.

Go to www.google.com/webmasters and create an account.

Once you’re signed in, click the red Add Location button and enter the URL of your electronic business. Now switch to the tab “Alternative Forms” and click on “HTML”. You need to copy the meta tag icon and you should present an example of this screen and symbol.

Well, here comes the “SEO Party” part of the “Shopify SEO Tip” piece.

You can add your meta tag after the  tag in the liquid. Theme file. You must find it in the Properties -> Form Editor area. After adding, you may need to clear the cache and re-visit the webshop. Now you must confirm your identity. SEO Issue # 2: Shopify has many duplicate title tags in my shop

The loading time of Google Webmaster Tools takes a while longer. Have you looked at the HTML extensions toolbar? How many duplicate title tags are there? Duplicate address labels must be present in the Search View section of the following pane – “HTML Extensions”.

SEO Tip 2: tag rel = “canonical” – your friend.

Rel = “canonical” does not look like a simple concept at first glance, but its purpose is very simple. When Google searches for an online store, two pages with the same name appear on the page. With the tag mingle = “Canon” Google can accept these pages as the start page and thus as “juice”. SEO “. To add a rel = “canonical” tag to your website, you must point to the liquid. Theme file to which you have added a webmaster tag. You must add this line of code before the </Head> tag:

<link rel = “canonical” href=”{{canonical_url}}”/>

SEO problem # 3: all shopify metadata are the same.

If you have very descriptive definitions, you must first try n. 2 previous. Did you add a rel = “canonical” tag today? If not, do it. If you already have this ethic, your problem may be different. The duplicate content is really a nightmare for the search engines. Duplicate meta descriptions can be as bad as duplicate names. So, if you have more than one recurring definition, what should you do after adding the rel = “canonical” tag?

SEO Advice # 3: Do not use the manufacturer’s description, write the unique information about your product.

One of the problems faced by Shopify users when creating product descriptions is to create a standard description, copy and paste, or use the description of an author. When you copy and paste product information, the solution is simple: do not do it. You should spend some time writing an adequate description of the user’s call. What are you looking for to find this product? Write it in the description. Now you may think that using the manufacturer’s description is enough, but it is not. This is number 4 on the Shopify Do not Do list. Yes, it is difficult to create unique product descriptions for each product sold. Possibly, this is what consumes the most time for your business. But that is very important. Think of Product Information Manager if you are really connected to the times. With the Product Information Manager, you can edit and improve your data. For that reason, if you want to expand to Amazon or eBay, all your explanations are ready.

Problem # 4 with SEO: Shopify is a disaster.

This can be a difficult problem to tell you. However, this can certainly be a problem. Imagine your website as a system of roads and cars like Google. If you believe that your home is at home and that the product is a freeway, you should be able to access it from any freeway exit in your Google home storage. One of the key features of Shopify is how you can operate your online store easily and quickly. However, this also means that people who visit their websites often do not think about the structure of their websites. Creating your navigation system in a simple and logical way not only improves your SEO but also improves your user interface.

SEO Tip # 4: Customize navigation in an appropriate model for SEO.

In this case, it may be the result of my products, or even reduced to another level, such as the size of the brand or the shoe. The goal is for your navigation system to be logical and Google to scan it easily. Google “Nike men black shoes” in the most logical way, something like at home -> Shoes -> For men -> Nike -> must find black. One of the most common problems of Shopify is that there are too many groups badly linked to the site. Keep your collections easily and directly connected to your homepage. This will reduce any SEO problem.

Problem with SEO # 5: my site is slow.

Here’s a clue: fast-loading sites tend to better evaluate search results. Although this is debated, it is undoubtedly a factor in Google’s ranking algorithm. However, the real impact of slow SEO is on the user interface. As users continue to visit your site and appear slow on the site, they will not return to your site or share their location with their friends. A slow site, a bad site for bad search engines, makes it a bad site. A way to verify the speed of your website with Google Page Speed Online. If you stay 5 seconds, Google is good for you. In some areas, you can reduce your download experience.

Tip 5: Delete the installed images and applications.

There are some quick things that can help you verify that you can slow down your website. These slight changes can improve the speed of your website: Improve your photos. Make sure they are as small as possible without compromising the quality of the image. Make sure that the applications you install do not slow down your site too much. Remove the inactive code, including line breaks and trailing spaces. Consider using another topic. There are many ways to slow down a subject, even if it is not perfect.

7 Benefits of Marketing and Digital Intelligence Course

Marketing is a discipline that is constantly evolving and therefore if you want to succeed in the profession, you must always be aware of the main news and best practices in the market. And one of the best ways to do this is by investing in a Marketing and Digital Intelligence course. In addition to providing all the theoretical and practical knowledge about the profession, such a course may offer a number of benefits to the marketer. Here we show you 9 benefits that you can enjoy while taking a Digital Marketing and Intelligence course.

1. Stand out in the labor market

One of the greatest benefits of investing in a Digital Marketing and Intelligence course is the chance for you to excel in the job market. In addition to being a nice addition to your professional resume, on a course like this, you can get new job opportunities and even better salaries in your organization. And that’s not all: a course in digital marketing can help you get out of your comfort zone and expand your network of contacts, which can help you advance your professional career.

2 Be prepared to do a complete market analysis

A Digital Marketing and Intelligence course can give you the knowledge you need to conduct a thorough market analysis, help you better understand your direct and indirect competitors, as well as all the opportunities that can be explored by your business. In addition, developing the knowledge that can help you anticipate any changes in the economy and the behavior of your consumers is essential to the success of any business. Ultimately, this knowledge can help you develop more effective strategies for your business, reducing the flaws and errors that can hinder its execution. With an effective marketing analysis, you will have a broader view of your business, ensuring the achievement of the results of your organization.

3. Know the main marketing tools

Managing a marketing strategy is not an easy task. In addition to being concerned with the development of ideas and new promotional strategies, it is necessary to guarantee the execution of the tasks. Another benefit of doing a course in Marketing and Digital Intelligence is the contact with various marketing tools able to help you in the day to day. You can delegate automation tools for tasks such as sending your email campaigns, posting to your profiles on social networks and even nurturing your leads. This will give you more time to develop your promotional strategies.

4. Know the main marketing trends

Digital marketing is a strategy that is directly associated with technological innovations and changes in society’s behavior. Therefore, it is very important that the marketer is aware of the main trends In the market, seeking inspiration to create strategies that can attract the attention of their customers. In a course of Marketing and Digital intelligence, one has contact with innovative strategies and the case study of companies that dictate the market, receiving insights that can make all the difference in the success of its organization.

5. Your company can sell much more

Many companies invest in digital marketing for a very simple reason: this is a strategy that when applied well can help increase sales significantly, reaching customers who would hardly be impacted by traditional marketing strategies. By studying marketing and digital intelligence, you come into contact with various techniques and strategies that can increase the visibility of you company, generating new business opportunities and thus increasing your sales. Among these strategies, there are those capable of improving the lead generation of your company and thus increase the profits of your organization.

6. Develop your leadership skills

In addition to deepening your knowledge in digital marketing, a course like this can help you develop your social skills like team management and strategic thinking, for example. These skills can be very useful in a marketer’s career, helping you manage teams and solve problems that may arise in the day-to-day business. By developing the qualities of a leader, you can help your team achieve the goals of you organization.

7. Improve your company’s relationship with your customers

Contrary to what many people think, digital marketing is not only efficient to increase sales for you company. This marketing strategy can also be used to improve relationships with your organization’s current customers, making them feel closer to your business, which increases your loyalty. In a digital marketing course, you can acquire the knowledge you need to use the digital tools that bring your business closer to your customers, making them feel more identified with your brand.

What I Learned About New Methods for SEO Tips and Techniques

seo tips for search engines

Understanding basic concepts of SEO (Search Engine Optimization) is the key to make your online business get a boost in search rankings. This is the reason why SEO tips and techniques is a must for all entrepreneurs that aim to make profits on the Internet.

There are very many tactics circulating on the web, but how many of them are really effective? Competence is a factor that can either be on your side or become a threat. The best thing to do is to go step-by-step, verifying the effectiveness of each of the following pieces of advice, already proved by experimented business runners.

The SEO Tips and Techniques that can change the course of your company direction are listed below.  I will admit, the information did originate from a call from one of the eCommerce SEO experts in Kansas City, though, other pieces came from web searches, too.  Here is the list of tips:

SEO-friendly URLs

Make sure the names of your url looks similar to this: fine-wines.html. It is important to bear in mind that an excessive use of hyphens makes your url look spammy. This will prevent users from clicking it and you will be losing sales. Nevertheless, hyphens are preferred to underscores since the former are taken as spaces, while the latter are not.

Get Well-informed When Hiring a SEO Company

Needless is to say that you will have to do your own research as well, but questions about possible risks and the kind of SEO Tips and Techniques the company uses are essential.

Unique and Relevant Titles

This has to be done on every single post; three or four-word titles are unlikely to rank. The most suitable amount of characters oscillates between forty and sixty. The relevance of the topic and how catchy the title is will make an Internet surfer click on it or just skip it.

Write for People– not Algorithms

It may be tempting to call Google boys attention by stuffing your article with keywords. However, readability is one of the main factors your readers (who are the potential buyers, never forget this) are going to demand from your article in order to take their eyes up to the end and, at least, subscribe to your page.

Unique Content Wins

Spun articles, plagiarism and the eternal repetition of the retailer’s product description are no other thing than enemies. Either thinking about sales or getting inbound links– originality is the answer.

Keyword Research

This is one of the SEO Tips that must be done at the beginning. There are paid and free programs to carry out this investigation that will allow you to know the numbers you need to know to choose the correct keywords.

Make the Most of Press Releases

They are undoubtedly a weapon you can use to enhance the activity of your site. However, using them wisely is they key to reach your target audience. This means that you should only launch one when you have something important and new to say.

Create your Blog and Interact with Other Blogs

In order to obtain links and exposure, not only should you navigate in search of other blogs, but also you will need to leave comments on them.

Learn Everything about SEO

Fortunately, nowadays it is easier than ever to follow smart SEO Tips since they exist online, courses and even printed books that teach you all you have to know to become a SEO expert.

Sitemap Pages

You may need only one or several, depending on the size of your site.  If you want your page indexed by spiders, help them understand it with sitemaps.

Be patient, wise and active!  No one said it was easy. The Internet is still an unknown world in several aspects. Therefore, do not expect to have instant results. Use your resources intelligently and continue investigating.

Why I enjoy online marketing

Online marketing is a way of making goods and services available by advertising or marketing which involves using of the internet to deliver promotional marketing messages to possible consumers.

Why i Enjoy Online Marketing

You Can Work Anywhere. This makes online marketing really comfortable and kind of portable. It can be efficient when you are working alone. This is because online marketing only requires an Internet connection and a gadget to help you like a laptop. For this you don’t need to work from an office or a specific location. You can work from anywhere, for example from home, while traveling and even in a hotel. The client base for a digital marketer is too huge.

You Can Be Yourself

In online marketing bringing out what you naturally know in terms of creativity and uniqueness is greatly valued. They normally create an atmosphere where workers feel relaxed, comfortable and unrestrained. Agencies involved in online marketing mostly hire based on how one fits in the culture so anyone who has a basic knowledge about online marketing can do it. It does not require anyone to have a very high educational qualification. Then if you work for yourself rather than for an agency then you can call the shots and you can do whatever you want.

You Stay Current

This is mostly on matters of technology. You don’t have to be an expert or learned in this sector to know how quickly technology is changing. Online marketing also changes rapidly with technology. The high speed at which new technologies are developed also applies to online marketing as well. Online marketing offers a wide range of services from web design to search engine optimization and other services too. Each service provided has it’s own set of tools that are competing to offer the next best solution. Online marketing requires that marketers be up to date with the trends and changes in technology so that their competitors does not have a competitive edge over them.

Good Pay And Benefits

Any individual or an agency which is involved in online marketing always have an aim of making some income. Times has greatly changed from where people used traditional methods of marketing or advertisement to now online marketing which has greatly made marketing easy. This online marketing has become an employment opportunity to many jobless people out there. Individuals are earning large incomes with online marketing.

You Can See Actual Results On a Daily Basis

Online marketing is a kind of platform that allows you have access to the results and progress of what you are doing. For example, blogging. One will be able to see how many individuals viewed what he or she was advertising. With this one can make the best strategy to make his or her adverts work efficiently and effectively.

Learning Knew Things

Technology is something that is changing and growing rapidly. Each and every day, there are new things that are coming up so if you are an online marketer you will be up to date with new things that are being brought about by technology and online marketing. There are new tools that are being introduced in the technological world to help it work better. Working online, for instance, for a period of just one year can make an individual come to know hundreds of new things with this growing technology.

Ways to Ensure You’re Hiring the Right Marketing Company

How to pick the right digital marketing agency for your business? When you’re selecting a digital marketing agency it’s really important that you go through a series of questions and points with them to make sure that they are the right fit for you. There’s a lot of different agencies out there that all specialize in different services and in different types of websites that they help. Make sure that you really hone in on a few core things.

Make Sure the Agency Has Worked in Your Niche

The first thing you’re going to want to do is make sure that you review results. Go to the agency and ask for information in your specific niche or for your specific type of business and ask to see a track record of success in that area. If they can show you that then you know that they’ve been able to get success for people in the past that have been inside the same type of business area as you.

What is their Experience in Your Niche

The second thing is make sure you understand their experience in your niche and that they can speak to that. It doesn’t necessarily need to be the only thing that they do, but if they have some experience in that area or have staff there that have some experience in that area and they can speak to specific goals that you were trying to achieve inside your niche then you know that they’re going to be a better fit for you.

Always Check Prior Clients

Next is you definitely want to check references. You should be looking for anywhere from two to five references where you get on a call with one of their current clients and you ask them about their experience with the company. Do they do a good job building relationships? Are they very responsive and what type of results have they been getting for you? Those type of things are really important. Make sure you talk to somebody, interview them, ask them specific questions and that’s going to allow you to have a better idea of what the agency can achieve for you.

Is the Agency’s Marketing Up to Par

How does their own marketing look? I always find this to be something that’s really really important because if they’re not doing any marketing for themselves that might be an indicator that they’re too busy or perhaps they don’t really have a good foundation for marketing. Any digital marketing agency should be doing marketing for themselves on some level. Usually when somebody goes to a digital marketing agency they’re looking for a specialty, it might be search engine optimization (SEO), it might be Amazon, it might be paid media, it might be email marketing or could be Facebook; the list goes on. When you go to the agency make sure that they’re able to speak to the specific needs that you have and they don’t try to kind of take that pain point and move you into a different program that’s just a better fit for them. Whenever you go to an agency make sure they have the specific skill set that you’re looking for that you don’t have in-house. That’s going to allow you guys to have a better partnership and to be more successful.

You Get What You Pay For

One of the most important things is understand the full value of the agency meaning don’t necessarily try to pick the cheapest agency. There’s agencies out there that will charge you $50 or $100 a month. Then there’s other agencies out there who won’t even talk to you unless you’ve got you know $50,000 to $200,000 a month to spend and even bigger than that. It’s important that you find the right price point that fits with the skill set and the services that you need that are specific to your business. Don’t go the cheapest option maybe don’t go the most expensive option just find the right option in the right price point for you. Don’t try to cheap out too much because then you’re going to be wasting valuable time and money.

Agency Prestige Isn’t Everything

Prestige matters on some level, but it’s not the most important thing. What do I mean by that? Well if you go to an agency’s website generally they’re going to showcase some of their top clients and what you want to see is that they at least have a few of those in there and that they’ve been able to deliver for a couple top clients for some time. It’s not the only thing that’s important right you want to make sure they have experience in your niche, you want to make sure that they’re able to meet that specific specialization for you and then also sometimes these agencies they might have just worked with this big client for a month on a really small project and they’re a huge client, but they just slapped their logo on the website. In other cases kind of cheating agencies might actually put a client’s logo on their website who they have never worked with or they just did some free work for a friend who works there. So these are things you need to watch out for. Generally at the end of the day you just want to know that they’ve got a few core bigger clients that they’ve been able to service and that have some prestige and that’s going to allow you to feel little bit more comfortable in their service level.

Check Agency’s Rank In Google

How do they rank in Google? What does their social media look like? Do they generally have a good online presence? One of the things you want to look at is if they do rank well in Google well that’s a great indicator that the business has been around for a long time and that they’re associated with big keywords that have to do with their service and that people find them credible for the specific services that they’re offering. It’s always a good idea to check that maybe put their website into SEMrush. If it’s a digital marketing agency they should be doing some search engine optimization and paid media on some level.

Check Quality of Reports

The last item: make sure to get a few sample reports. When you’re looking at reporting with the digital marketing agency it can be really really important. Do they offer custom reports? Do they offer a custom dashboard and is that going to be the type of high level reporting that you’re going to need to either report up the line or if you’re the business owner to allow you to digest the most important information that you need. Custom reporting is great. What do the reports look like? When you look at those reports are they actually getting results for some of these clients and would it be the type of results that you would want to get yourself?

Okay so that’s it for choosing a digital marketing agency. It’s an incredibly important part of any business to have an agency because it allows you to have work that’s overflow go out to other people and allows you to bring in specialists for things that you might not have in-house. In some cases it may be cheaper to go with an agency then bring that person in-house. In many cases the specialist can get you better results than you would be able to get in-house because they have a lot of top talent. Definitely something that every business should look at and when you’re ready to get a digital marketing agency make sure you go through this checklist of questions.

Top Tips for Digital Marketing in 2018

Do you want more customers and sales for your small business? Are you doing enough online? There are an infinite number of reasons as to why digital marketing is important today, but I’m just going to go over a few of them. Specifically, digital marketing is cheaper than traditional marketing, it levels the playing field for small businesses, and it’s where everyone’s attention is today.

Importance of Having a Professional, Highly Attractive Website

It’s very important to have a highly attractive, professional website that is converting your visitors. You really need to make sure that your website is doing its job. It’s essentially your home base for all of your digital marketing efforts, everything is going to lead back to there. You have to make sure that when people are on your website, they’re taking action. They’re either buying a product, signing up for newsletter, emailing you– whatever it is, you need to make sure everything on your website leads them to that purpose. Whether it be through the written copy or through the images, everything needs to have a purpose and lead them to convert.

Building Your Site For Search Engines

It is very important to be present and rank high on Google. You have to make sure that when your website is being built, all of the pages are being optimized for search engines. Whether you’re designing your own website or having someone else do it, you need to make sure that every page is being optimized for search engines. You have to add the keywords and do all the traditional SEO tasks that promote your website content. Unfortunately that’s not enough anymore. This used to be the extent of digital marketing. If you had a great website and you did your search engine optimization, that was all you needed to do. Today that’s not the case anymore. Google ranks websites not only based on SEO, but also on how active you are on social media and how often you’re posting content to your website.

In addition, search engines like to boost websites that are trusted.  In the past, you could simply buy a bunch of low-quality backlinks to your site, but this isn’t the case anymore.  Today, you still need backlinks to rank high in search engine results pages (SERPs), but you need to formulate a strategy for gaining only high-quality, industry-relevant sites in order to get a boost in the search results.  All companies who are serious about ranking high in SERPs need to implement their own strategy, and that’s why some companies opt to outsource link building to an outside agency for this very reason.

Increasing Your Presence On Social Media

Next is building your presence and following on social media. Although Google is still the king of online searches more and more people are using Instagram, Facebook and all the other social media platforms to search for local businesses. When they find the business they’re looking for they use the number of followers and engagement of that business as social proof. They’re essentially making a decision on you based on how many followers you have, how many likes you get, and how many comments you get as a way of basically legitimizing you as a business. You have to make sure that you’re building a social media following not just to rank higher in Google but also for when people do find you they see that you’re legitimate and they see you in a better light.

Continuously Putting Out New and Engaging Content

The next step is to create content on social media. It’s not enough to just have a lot of followers and be present on a few social media platforms — you have to continually put out new and interesting content. You have to continually engage with your followers by creating videos, articles, and blog posts. Whatever it is, you just have to put it out continuously because like I said, Google ranks websites higher based on how active they are on social media along with everything else. That’s not the only reason for creating content, the most important reason is to drive traffic back to your website. Create content such as videos, articles, blog posts will increase your engagement and hopefully get people to click the link in your bio to take them back to your website so they can see what you’re all about. Because you invested in your website from the start, those visitors will hopefully convert into a customer or sale.

Supplementing with Paid Advertising

Sometimes the organic social media efforts we put out aren’t enough so we have to supplement that with digital advertising. Which brings me to my next tip: use social media and digital advertising platforms. This could be done by taking a piece of content and paying to amplify it across Facebook, Instagram, or YouTube or using a Pay Per Click platform such as Google Adwords. You should be using some form of advertisement to supplement the traffic on your website to bring more and more people back.

One interesting thing you can do is installing a tracking code on your website so that you can retarget the people that visit your website later on a social media platform. This greatly focuses your ad spending dollars because it takes several interactions before someone converts into a customer or a lead, and having this code installed on your website allows you to create that second, third, fourth, fifth interaction all through the ads on Facebook, LinkedIn or other platforms.

So there you have it! Make sure you follow these steps and you can really succeed with your digital marketing. Let me know if you have other digital marketing ideas and good luck!